APPLY as a Backup Speaker for Phoenix, 2024
The Conference for Digital Analytics Trailblazers
Our agenda is full, but we are always on the lookout for Backup Speakers. Sometimes, a speaker may be unavoidably detained from presenting due to illness, sibling wedding, job responsibility, or alien abduction - and we need somebody to step in.
Our agenda is full, but we are always on the lookout for Backup Speakers. Sometimes, a speaker may be unavoidably detained from presenting due to illness, sibling wedding, job responsibility, or alien abduction - and we need somebody to step in.
Call for Speakers
Marketing Analytics Summit, June 2024
June 6-7, 2024 l Conference
June 4-5, 2024 l Workshops
Sheraton Phoenix Downtown Hotel, Phoenix, AZ
The speaker proposal deadline has already passed. However, we are still accepting submissions for back-up speakers via the form below.
Speakers will be notified by: December 30, 2023
Since 2002, Marketing Analytics Summit (formerly eMetrics Summit) has brought together the latest thinking, the newest developments, and the most current examples of using data for marketing.
Marketing Analytics Summit is where marketing analytics professionals discuss, reimagine and collaborate.
Marketing Analytics Summit is the birthplace of the next breakthroughs in marketing.
Marketing Analytics Summit is the birthplace of the Digital Analytics Association.
Marketing Analytics Summit because:
- You cannot manage what you do not measure
- You cannot predict the future without solid data
- You cannot convince all the people all the time with the same message
- You cannot produce killer creative without insights garnered from data
- You cannot keep up with rising consumer expectations
Digital Analytics takes a village. The legwork of data collection, preparation, integration, curation, and analysis is a team sport. Your team will benefit from showing up together to take in as many of the sessions as possible, and to compare notes, upgrade your vision, and generate plans.
Gleaning meaning from data is art and science.
We are actively seeking speakers for keynotes and breakouts about exciting advances in web analytics, search engine optimization, email marketing analytics, social media metrics, and more.
We’re looking for presentations that offer practical, tactical advice on
- Becoming a Data Informed Organization
- Using Generative AI for Analytics
- Online Optimization
- Behavioral Analytics
- Marketing Intelligence Integration
- Attribution Management
- Testing Methods and Practices
- Finding Insights and Stories from Data
- The Path from Analyst to Data Scientist
- Customer Lifetime Value
- Marketing Mix Simulations
- Machine Learning for Marketing
- Mistakes to Avoid and Lessons Learned
- Or some other topic that you find so exciting, you just know the audience will find it exciting too!
Hints & Tips for Writing Your Abstract
Imagine yourself an attendee sitting in the audience when you give your presentation. What would you like to hear (or not)? What would make a positive impression and make you feel your time was well-spent? Consider those questions carefully when you write your abstract.
For starters two quick rules: Don’t be commercial, and don’t overuse buzzwords. Both will lessen your chances of being accepted.
Say enough, but don’t say too much. One sentence – or a list of bullets – is definitely not enough. More than 100 words is usually too much. To optimize your chances, express your message fully but succinctly.
Above all, remember that our audience is made up of digital analysts and analytics managers (as well as consultants and vendors). These practitioners are working in the coal mines of data – gathering, crunching, and generating insights all day long. They fully understand the value … the “why” of data. They are vitally interested in how people at different companies are getting it done.
We look for presentations that lean toward practical/tactical, and steer away from Big Picture/philosophy stuff. We all know that the results are the goal and hearing that somebody got a 138% increase in revenue is nice… but hearing how they implemented their analytics is what they want to learn. Consider speaking about managing the tech stack as well as the stakeholder stack!