Named a top-10 digital marketing influencer, Deborah O’Malley, is a Google Analytics-certified marketer with a master’s of science degree. She’s founded the go-to A/B test case study resource, GuessTheTest, and has produced, analyzed, and published hundreds of client A/B test case studies, giving her a rich perspective on what works, and doesn’t, in testing. Through her client-side consulting company, ConvertExperts, Deborah puts theory into practice, conducting data-driven analyses to optimize client’s websites and improve their performance. She also enjoys sharing her knowledge through frequent media appearances, conferences, and training events. When not optimizing websites, Deborah’s out speaking on the subject, in the kitchen making homemade fudge, or burning it off at the gym.