Global Director of Business Insights
Greg is an expert in enterprise analytics and mobile measurement with over twenty years in the industry. His experience comprises Digital Analytics Strategy and Measurement Enablement Services, with a focus on helping clients determine Key Performance Indicators, Digital Measurement Systems Architecture, Data Visualization Solutions, and Data Democratization Strategies. Greg has worked for clients across a range of industries including financial services, media and entertainment, hospitality, telecommunications, technology and retail. Greg has held roles that allowed him draw on his analytical expertise. Such roles included: leading the Digital Analytics practice for SapientNitro, Vice President at Semphonic, Head of Analysis for Nokia’s Services Intelligence & Analytics organization, Vice President of Strategy & Analysis for Digitas, Cardinal Path and more.