Bio:

Jim Gianoglio is Director of Media Innovation at Bounteous, focusing on marketing science. He’s been a consultant in the digital analytics space for the past decade, and before that his background was in digital marketing and SEO. He has a Master of Science in Information Technology from Carnegie Mellon University, where he focused on Business Intelligence & Data Analytics. He’s currently working with clients to quantify the impact of their marketing efforts using Marketing Mix Models and Randomized Controlled Trials, making use of various platforms to help enable the testing and activation of insights.