Senior Director of Data Strategy
John Lovett is an analytics thought leader who has dedicated nearly two decades to researching, writing, and consulting on data and analytics. He is widely recognized for his data strategy work that has helped large enterprises, mid-sized companies, and nonprofits gain value from digital data. John served as the President of the Digital Analytics Association and was instrumental in shifting the focus of the organization from website data to all digital data. John is a Certified Web Analyst and author of Social Media Metrics Secrets. Currently, John is the Senior Director of Data Strategy at Search Discovery, Inc.