VP Data Analytics & Customer Insights
Marta’s background is an eclectic mix of technology and marketing, and she considers herself fluent in translating “techie” to English and vice-versa. Her background includes a B.S. in Electrical & Computer Engineering and an MBA, both from Carnegie Mellon University. She first landed in the eCommerce world in Tokyo, Japan and spent several years in software product development before coming back to head up the Merchandising & Marketing departments for an Internet Retailer Top 500 company, then moving to WESCO Distribution to build their new eCommerce & Digital Marketing departments including a brand new platform, pricing strategy, digital marketing plan, and product data process. Following her love of building the digital presence for large B2B organizations she made the jump to ANSYS, a B2B software firm, to head up their initiatives in web and digital and has big plans there for 2015.