Bio:

Melanie Bowles has been in the digital space for over eight years working on both the agency side and client side. She has been involved with the development of digital and optimization strategies for both SMBs and Fortune 500 companies across industries. Specializing in digital transformation, Melanie has been a catalyst for helping businesses increase traffic, improve customer experience and increase conversions and revenue.  Melanie is currently an Optimization & Insights Specialist at Infotrust where she partners with multi-functional teams to define analytics strategy, analyze data and evaluate the business impact of digital experiences.