Bio:

Rob is the VP of Product at ObservePoint and is a passionate customer champion who believes any experience should empower the customer with a design-centric and customer insight-first approach. He previously led product and end-to-end experience at Strala, now part of the ObservePoint solution. Prior to Strala, Rob was a product leader within the Adobe Experience Cloud and before that consulted with 75+ brands in the areas of marketing and experience analytics, attribution, and personalization.