Yael Farkas - Marketing Analytics Summit Las Vegas

Yael Farkas


Team Lead Digital Intelligence


Parfümerie Douglas GmbH


Yael Farkas studied business administration with a focus on media management, marketing & market research and economic & social psychology at the University of Cologne.

She gained her first experience in the field of mobile & mobile user interaction as part of the EU-funded research project Citizen Media. She then switched to the private sector, where she looked after well-known customers from the insurance, industry and foundation sectors as a project manager and as a consultant for online marketing & web analysis. She has been working as a web analyst at Parfümerie Douglas since 2013. There she accompanies international and mobile projects as well as split tests.

Ready to attend?

Register now! Join your peers.

Register now View agenda

Knowledge is everything!
Sign up for our newsletter to receive:

  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders