Bio:

Yael Farkas studied business administration with a focus on media management, marketing & market research and economic & social psychology at the University of Cologne.

She gained her first experience in the field of mobile & mobile user interaction as part of the EU-funded research project Citizen Media. She then switched to the private sector, where she looked after well-known customers from the insurance, industry and foundation sectors as a project manager and as a consultant for online marketing & web analysis. She has been working as a web analyst at Parfümerie Douglas since 2013. There she accompanies international and mobile projects as well as split tests.