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June 18, 2019
Octavius 9 - 11
The Marketing Analytics Maturity Curve. How would you assess your organization’s marketing analytics capabilities – novice, advanced, or expert? What type of results can you expect to generate at different levels of maturity? This session will enable you to self assess and answer the following questions:
– How do you standardize data across channel and content dimensions?
– How much data fidelity do you currently have? How much is sufficient vs too much?
– How do you collect data and are you capturing all touch points?
– Is data stored in a format to easily run models from which to gain actionable insights?
Are you using descriptive, diagnostic, predictive, or prescriptive models?