Closing the gap: turn insights into actions with Cognitive Decision Making - Marketing Analytics Summit Las Vegas

Closing the gap: turn insights into actions with Cognitive Decision Making

date:

June 19, 2019

Time:

9:10 am

Room:

Octavius 9 - 11

Summary:

Only 5% of retail professionals report that their current AI systems “fully support efforts to improve the customer experience.” An increasing number of retail owners are implementing digital transformation initiatives to gain better insight into CX, but the gap between insight and action within the last mile is where many transformations fall short. diwo (Data In, Wisdom Out) was engineered from the ground up to tackle the decision-making process directly, beginning with the customer in mind while acknowledging a business’s previous trends to visualize their next best move. The new platform’s scalable design seamlessly integrates with existing data, making implementation simple. diwo launches business owners towards visibility in the last mile, allowing them to positively shape the customer experience.

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