Digital Analytics Roadmap from Idea to Impact - Marketing Analytics Summit Las Vegas

Speakers:

Neil Moree

Digital Analytics Roadmap from Idea to Impact

date:

June 19, 2019

Time:

11:30 am

Room:

Octavius 9 - 11

Summary:

Congratulations on implementing your new analytics platform! Now what?

  • How do you grow your impact on the organization as fast as possible?
  • How do you anticipate and plan for the obstacles which will be coming your way?
  • How do you get the attention of company leaders early?

It is not good enough for digital analytics to exist as a repository of visit data. Analytics needs to be at the core of decision-making, testing, and product analysis. Neil will review the decisions and failures that brought the team into maturity. Accelerate your own success in analytics by building vision, establishing best practices, gaining stakeholder engagement, and addressing budget concerns!

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