The Canadian Automobile Association (CAA), one of Canada’s largest organizations needed to up level their digital analytics education. The idea was to teach the principles behind data reports, rather than just the platforms. Working with their agency, CAA went beyond a mere Data Literacy program to establish effective processes and position analytics as a go-to tool for decision-making. Anil and friend describe how they turn every report into a learning opportunity to create a culture where data-driven insights are embraced and effectively applied in everyday business decisions.