Mastering Your Data Pipeline to Measure Customer Communication - Marketing Analytics Summit Las Vegas

Speakers:

Dan McGaw

Mastering Your Data Pipeline to Measure Customer Communication

date:

June 19, 2019

Time:

2:20 pm

Room:

Octavius 7

Summary:

A data pipeline is not just for piping data to a warehouse. It’s now easier to get data from tool to tool,  improving your customer identity attributes, tracking key stages of the customer journey, and retaining context from one tool to another. But that’s just the start. Dan describes how to send new attributes downstream to various tools based on logic and segmentation you build. 

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