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June 18, 2019
Marketing is near impossible without analytics. Analytics is near impossible without statistics. Elea has the knack for explaining statistics to analysts in a way that a) can be easily understood, and; b) can be seriously useful when you get back to your desk. Elea recasts A/B testing in terms of maximizing profit (using a Bayesian approach) rather than old-fashioned hypothesis testing that optimizes for confidence. All you need to know now is that your analysis will become much more straightforward. Relax, this won’t hurt a bit.