The Brain Science Behind Great Customer Experiences - Marketing Analytics Summit Las Vegas

The Brain Science Behind Great Customer Experiences

date:

June 18, 2019

Time:

2:45 pm

Room:

Octavius 13 & 14

Summary:

Customers may tell you what they think, yet they often act on how they feel. Surveys and focus groups provide verbal opinions; however, science has proven that emotion  is a better predictor of behavior. What if you could tap directly into emotion data and immediately create more relevant and authentic experiences?  Diana’s session includes specific, data-driven insights from the field of consumer neuroscience and biometric research. By determining positive and negative emotions and attentional activation, you’ll find new insights into engagement and best practices which can help optimize every precious second of attention.

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