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June 18, 2019
Octavius 13 & 14
Customers may tell you what they think, yet they often act on how they feel. Surveys and focus groups provide verbal opinions; however, science has proven that emotion is a better predictor of behavior. What if you could tap directly into emotion data and immediately create more relevant and authentic experiences? Diana’s session includes specific, data-driven insights from the field of consumer neuroscience and biometric research. By determining positive and negative emotions and attentional activation, you’ll find new insights into engagement and best practices which can help optimize every precious second of attention.