The Executable Data Strategy - Marketing Analytics Summit Las Vegas


John Lovett

The Executable Data Strategy


June 19, 2019


9:30 am



Octavius 9 - 11


Harnessing data in today’s business environment can be complex and confusing. Organizations need a data strategy to guide them. The days of a monolithic, one-size-fits-all data strategy are long gone. Organizations must be nimble in their approaches, willing to accept challenges and failures, and adapt to the real-time pace of changing consumer behaviors, multiple marketing initiatives, and pressure to achieve operational efficiency amid ever growing volumes of structured, semi-structured, and unstructured data. Thus the need for an Executable Data Strategy that helps companies by breaking down data strategy into its component parts and enabling an agile approach to assembling the necessary requirements for using data with purpose

Ready to attend?

Register now! Join your peers.

Register nowView agenda

Knowledge is everything!
Sign up for our newsletter to receive:

  • an extra 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders