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June 19, 2019
Your brain is out to trip you up. Seriously. Limited working memory, confirmation bias, conformity to the norm – your brain is a minefield of contradiction. You best beware of what’s going on in your head, or you’ll never be able to navigate the data. How people perceive our marketing and act on it is at the root of what we do as analysts. Michele covers foundational psychology experiments, what they tell us about human behavior, and you how to leverage it for better analysis, better data presentation, and a better self.