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Founder & CEO
Diana Lucaci is the Founder and CEO of True Impact, a leading neuromarketing research and strategy firm. She is a Committee Member of the Standards Council of Canada and served as Chair of the Neuromarketing Science and Business Association (NMSBA) for 2012-2018 term. Diana won the Best in Class research award from the Marketing Research and Intelligence Association (MRIA) and has advised many Global 500 companies, including General Motors, Colgate-Palmolive, Yahoo, Miller Coors, Nissan Motors and many others. She holds a degree in Neuroscience and Psychology from the University of Toronto and leads True Impact’s mission of driving business growth through brain science.