Elea Feit - Marketing Analytics Summit Las Vegas

Elea Feit

Role:

Assistant Professor of Marketing

Company:

Drexel University's LeBow College of Business

Bio:

Elea McDonnell Feit is an Assistant Professor of Marketing at Drexel University and a Senior Fellow The Wharton School at the University of Pennsylvania.  Her research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She enjoys making analytics and statistics accessible to a broad audience and has recently co-authored a book on R for Marketing Research and Analytics with Chris Chapman and a DataCamp course on Choice Modeling in R. She regularly teaches popular tutorials and workshops for practitioners on digital marketing, marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate, MBA and MS Business Analytics classes at Drexel and Wharton.  She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from the University of Pennsylvania.

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