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Ferdinand Ephrem, partner and CTO at True Impact, a Neuro-technology expert who brings research in neuroscience to the fields of Marketing and Ergonomics. He is the Co-Founder of NeuroTechX a leading international organization whose mission is to facilitate the advancement of neurotechnology by providing key resources and learning opportunities. He holds an MBA in Information Systems, and a specialized Diploma in Human Computer Interaction. With his 15 years of experience in IT solutions consultancy Ferdinand built his career around information systems theories definition and utilization, this led him to develop a interpretation platform based on EEG and bio-data that gives insight and help evaluate the consumer behaviors in media advertising and usability.