Kenya Davis - Marketing Analytics Summit Las Vegas

Kenya Davis

Role:

Senior Manager, Decision Science

Company:

Evolytics

Bio:

Kenya Davis joined Evolytics as Senior Manager of Decision Science after building the foundation of the Lowe’s experimentation program. She specializes in designing strategic test and learn plans and building experimentation programs through best-in-class processes, tool expertise, and team empowerment. Kenya supports analytic initiatives for clients such as TrueValue, Mint, and TurboTax.

Leading the Evolytics A/B Testing practice, Kenya mentors junior employees, partners with data scientists to evolve experimentation programs, piloted multi-armed bandit adoption, and created a popular A/B Testing training program that even analysts from non-testing disciplines seek out.

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