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As the founder of StratInt Research, Lusine Kodagolian has worked with companies of every size and in virtually every sector to help connect the dots between digital, social, and PR and their impact on business goals. From designing measurement frameworks and KPIs to crafting compelling, data-driven stories, Lusine has worked with clients like the Department of Defense, the Department of Army, Georgetown University, AbbVie, Fiserv, ExxonMobil, Verizon, ManpowerGroup, as well as several other Fortune 500 companies. As a consultant to these companies, she navigated some of the most complex measurement challenges, helping her clients understand the true value of measurement and the importance of planning and KPI-setting as one of the first steps in every analytics journey. Prior to founding her company, Lusine worked for Dow Jones, Hill+Knowlton Strategies, Ogilvy Public Relations Worldwide and Siemens Enterprise Networks, where she challenged her colleagues to think outside the box and always answer the ‘Why’ before looking for ‘So What.’