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Mike is Senior Strategist and product leader at SoloSegment a provider of behavior-based personalization technologies that connect customers with content that converts. Mike is a former IBM Distinguished Engineer and Open Group Distinguished IT Specialist with 11 US patents on search, text analytics, data analytics, and web technologies. Mike is the author or co-author of three books, Search Engine Marketing, Inc., Outside-In Marketing, and Do It Wrong Quickly, and serves on the faculty at the Rutgers Business School and a Visiting Lecturer at the Darden School of Business. Mike is also a Certified Speaking Professional, the highest earned honor of the National Speakers Association, and speaks on digital marketing technology worldwide. He is also a Senior Fellow at the Society for New Communications Research and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.