Prahlad Rao - Marketing Analytics Summit Las Vegas

Prahlad Rao


Extended Reality(XR) Strategy and Studio Lead




Areas of Expertise:  Extended Reality, Crowdsourcing- Extended Workforce , Digital Product Strategy , Innovation and digital transformation expert.

Prahlad is currently part of the Accenture Technology India where he is the XR (AR, VR and MR) Strategy Lead.

He  also manages 3 studios for immersive technologies for co-innovating XR with industries. A key part of his role is to use User Centric Design and Digital Transformation frameworks to create innovative, transformational solutions using Augmented Reality, Virtual Reality.

With more than 19 + years of experience in the media and entertainment industry, Prahlad  has worked for companies like BBC, Reuters, Wipro, Siemens  delivering complex B2E, B2B and B2C digital solutions.

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