Data Driven Culture Workshop - Marketing Analytics Summit Las Vegas
June 4, 2020
8:30 am - 4:30 pm
Early Bird: $1,000
Regular Price: $1,200
Pre-Event Price: $1,400
Onsite Price: $1,600

Data Driven Culture Workshop

Having a strong foundation in data-driven thinking can transform the way you work.

The Data Driven Culture Workshop is perfect for anyone who wants become the go-to data person on their team, or transition into roles that are more data-oriented.

No matter your skill level, this 1-day course will help you become a data-driven thinker, storyteller and leader. You’ll learn how to ask the right questions of your data, identify problems that data can help solve, and to quickly build solutions to real problems in the business.

Participants will join a community of employees across industries who are passionate about using data to solve problems. We welcome participants of all backgrounds ー technical experience is not required.


You’ll leave this workshop with:

  • A clear understanding of the typical data infrastructure and analytics workflow
  • A framework for identifying and quantifying problems that will change how you think about your work
  • Tools to bring experimentation and data-driven thinking into your day to day decision-making
  • A strong foundation in the tools and languages you can apply to your current role (SQL, Tableau, and Looker)
  • A foundation in data visualization and storytelling that will change how you think about presenting information
  • Tools to collaborate with your data team productively
  • Practical advice on how to use data skills to change your career trajectory



  • All skill-sets and levels of experience welcome
  • Access to a wifi-enabled laptop required
  • Pre-reading and course set up information will be emailed to all participants prior to your session
  • Come prepared to talk about: why you want to become more data-driven, how data is organised in your company, and challenges in your current role you want to tackle with data.



Gabi Steele, Co-Founder, Data Culture

Data Visualization and storytelling expert with a background in engineering, design, and education. Gabi led Data Visualization at WeWork and the Washington Post, and has taught at Columbia University and Parsons School of Design.

Leah Weiss, Co-Founder, Data Culture

Expert in building and scaling data teams, Leah grew WeWork’s data team from a team of one to 100+ engineers, data scientists, and analysts. Leah has built, led, and scaled data engineering, business intelligence, and data product teams for the past 7 years.

Leah’s expertise on building data teams paired with Gabi’s background in visualization, storytelling, and education brought Data Culture to life. Together, we’ve created a new framework for instilling data-driven thinking and created a community of data enthusiasts who are changing the culture of their organizations.

Ready to attend?

Register now! Join your peers.

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