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Savvy marketers understand the value of data they have about their customer and their behavior. They use this data enhance their website, develop campaigns and marketing programs that drive positive outcomes. A key component of being data driven is the ability to quickly collect data, manipulate it and draw conclusions. However, they are often blocked by other priorities of SQL developers. The course is developed to help Marketers become self-sufficient to extract and manipulate the data without a SQL developer.
This course will teach everything marketers and marketing need to pull and combine the data to generate deeper marketing insights.
What you will learn:
By the end of this workshop, you will:
Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.