Today’s marketers have more data available than ever but struggle to pull in together in a usable format. Customer Data Platforms promise to solve this problem by offering easy-to-deploy systems specializing in data unification and sharing. Still, marketers are rightly wary: can CDP really deliver on its promise?
This workshop will equip you to answer that question. You’ll understand the definition of a CDP, how CDPs differ from other systems, which features are shared by all CDPs and which are found in only some, the most important CDP use cases, how to select the right CDP, how to manage a successful deployment, and where to look next for more information. A mix of lecture, discussion, and exercises ensures your questions are answered and you come away with a working understanding of key issues and opportunities.
Pre-Event Price – ENDS Sunday, June 3rd – $1,400
Onsite Price – $1,600
SAVE $300 when purchasing with a conference ticket!
David Raab is a marketing technology analyst and consultant who has helped hundreds of companies to find their right systems for their needs. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges. He is founder and CEO of the CDP Institute www.cdpinstitute.org. He can be reached at email@example.com.
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