Take advantage of a paradigm shift in Digital Analytics. Artificial intelligence and machine learning need data to predict churn, create unified customer views, prevent fraud and business-building decision making. Still, many organizations surrender their data to productized analytics tools.
In the 20 years since the birth of web analytics, cloud computing has democratized data storage and processing, making it inexpensive and accessible to all. It’s time to drive more value from your digital analytics data, it is time to take data ownership back.
João Correia, experienced analytics professional (CWA) works cross-functionally with business stakeholders, product, marketing and engineering teams to collect, understand and use data to inform decision making. Now, he can help you in this half-day workshop.
Leaders, Founders, Marketing executives, Product managers, CTOs and CDOs looking to drive their organization’s analytical capabilities to the next level.
You will learn why it is important to own your digital data, how to do it without breaking your budget, what additional value you can possibly derive from it, and how to create the necessary human and technological conditions to advanced analytics.
In more detail, you will learn about:
Pre-Event Price – ENDS Sunday, June 3rd – $1,400
Onsite Price – $1,600
SAVE $300 when purchasing with a conference ticket!
João Correia is the Founder and Solutions Director of Igloo Analytics; an analytics consultancy focused on helping organizations advancing their analytical capabilities/maturity by taking back ownership of their data. With 18 years of experience in the Internet industry, a strong technical background and a wide range of experience in digital, João created a successful career in digital analytics. João is a Certified Web Analyst and collaborates with the DAA in creating the exam questions. He also organizes MeasureCamp San Francisco and a San Diego Digital Analytics meetup.
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