Marketing Analytics Summit 2022 Virtual | View this year's agenda

Marketing Analytics Summit 2022 Virtual

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All times are Pacific Standard Time (PST/UTC-8)

Monday, February 28, 2022

Monday

Mon

8:45 am

Monday, February 28, 2022 8:45 am

Care and Feeding of Digital Analysts

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, February 28, 2022 8:45 am

How Google Analytics 4 Can Help You Navigate a Cookie-Restricted World

Speakers: Ken Williams, Google Business Lead, Search Discovery Mandy Johnston, Analytics Engineer, Search Discovery

Tuesday, March 1, 2022

Tuesday

Tue

8:10 am

Tuesday, March 1, 2022 8:10 am

Digital Analytics Association Welcome

Speaker: June Dershewitz, Data Strategist, Major Music Streaming and Ecommerce Platform, Seattle, WA

Tuesday

Tue

8:20 am

Tuesday, March 1, 2022 8:20 am

Chain Reaction Panel on Data Quality

Speakers: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association Dylan Lewis, Experimentation Leader, Atlassian Barr Moses, Co-Founder & CEO, Monte Carlo Liz Shepherd, GM Data Science and Analytics, Microsoft

Tuesday

Tue

9:00 am

Tuesday, March 1, 2022 9:00 am

Leveraging The Power of Customer Data to Create Wow Factor Experiences That Deliver Results – Sponsored by Tealium

Speaker: James Burnham, Digital Marketing Strategy Expert, Tealium

Tuesday

Tue

9:35 am

Tuesday, March 1, 2022 9:35 am

Data Democratization – a Perilous Journey

Speaker: Yael Farkas, Team Lead Digital Intelligence, Parfümerie Douglas GmbH

Tuesday, March 1, 2022 9:35 am

The Technical Side of Server-Side Analytics and Tagging

Speaker: Simo Ahava, Partner, Senior Data Advocate, 8-bit-sheep

Tuesday

Tue

10:20 am

Tuesday, March 1, 2022 10:20 am

Reinvent Tomorrow with Digital Transformation

Speaker: Mehwash Zafar, Senior Specialist, Performance Marketing, Deloitte Canada

expo-plus

Tuesday, March 1, 2022 10:20 am

Privacy: 2022

Speaker: Cory Underwood, Analytics Engineer, Search Discovery

Tuesday

Tue

11:15 am

Tuesday, March 1, 2022 11:15 am

Roundtable Breakout: Best. Advice. Ever.

Tuesday

Tue

12:45 pm

Tuesday, March 1, 2022 12:45 pm

Product and Marketing – Friends or Foes?

Speakers: John Cutler, Product Evangelist & Coach, Amplitude Adam Greco, Product Evangelist, Amplitude

Tuesday, March 1, 2022 12:45 pm

Adobe vs Google Universal vs GA4

Speaker: Sharon Flynn, Associate Director Data Strategy, Publicis Sapient

Tuesday

Tue

1:30 pm

Tuesday, March 1, 2022 1:30 pm

Daily Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday, March 2, 2022

Wednesday

Wed

8:00 am

Wednesday

Wed

8:10 am

Wednesday, March 2, 2022 8:10 am

Keynote: It Takes a Village And a Village Needs a Mayor

Speaker: Dawn Stitzlein, Journey Architect, Vanguard

Wednesday

Wed

8:50 am

Wednesday, March 2, 2022 8:50 am

Leveraging AI to get insights at your fingertips to create personalized campaigns at scale – Sponsored by MoEngage

Speakers: Meagan White, Head of North American Marketing, Moengage Irmina Myszkowska, Senior Product Marketing Manager at MoEngage, MoEngage

Wednesday

Wed

9:15 am

Wednesday, March 2, 2022 9:15 am

Cross Cultural International Marketing

Speaker: Geddy van Elburg, Founder, Global Topology BV

Wednesday, March 2, 2022 9:15 am

Aligning Measurement with Business Strategy

Speaker: Doug Hall, Senior Director of Analytics EMEA, Media.Monks

Wednesday

Wed

10:10 am

Wednesday, March 2, 2022 10:10 am

Measuring Community Success

Speaker: Ashley Friedlein, Founder, Guild & Econsultancy

Wednesday, March 2, 2022 10:10 am

The Privacytech Imperative

Speaker: Stéphane Hamel, Strategic Advisor & Investor in Privacytech, Consultant

Wednesday

Wed

10:55 am

Wednesday, March 2, 2022 10:55 am

Care and feeding of Digital Analysts

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday

Wed

12:15 pm

Wednesday, March 2, 2022 12:15 pm

Keynote Conversation: Complexity and the Cost of Certainty

Speakers: Matt Gershoff, CEO, Conductrics Tim Wilson, Senior Director of Analytics, Search Discovery

Wednesday

Wed

1:00 pm

Wednesday, March 2, 2022 1:00 pm

Turning Business Questions into Data Logic

Speaker: Gurleen Kaur, MS, MBA, Marketing Analyst, Ancestry

Wednesday, March 2, 2022 1:00 pm

Improving on Improvement: How to Rapidly Scale Experimentation

Speaker: Shanelle Mullin, Experimentation & Analysis Lead, Shopify

Wednesday

Wed

1:50 pm

Wednesday, March 2, 2022 1:50 pm

Google Analytics is illegal in the EU – key takeaways for analysts & marketers – Sponsored by Piwik PRO

Speaker: Maciej Zawadzinski, CEO, Piwik PRO

Wednesday

Wed

2:15 pm

Wednesday, March 2, 2022 2:15 pm

Making Your Marketing Count: Personalized Recommendations That Optimize Conversions

Speakers: John Carney, Senior Data Scientist, Evolytics Hussein Kassam, Head of Analytics for QuickBooks Canada, Intuit

Wednesday

Wed

2:45 pm

Wednesday, March 2, 2022 2:45 pm

Daily Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday, March 3, 2022

Thursday

Thu

8:45 am

Thursday, March 3, 2022 8:45 am

Intro to Artificial Intelligence for Marketing: Practical Applications

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday, March 3, 2022 8:45 am

SQL on GA in BQ: BigQuery for Digital Marketers

Speaker: Anil Batra, Managing Partner, Optizent

All times are Pacific Standard Time (PST/UTC-8)
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