Agenda 2024 - Marketing Analytics Summit

Agenda
Marketing Analytics Summit 2024
Sheraton Phoenix Downtown Hotel, Phoenix, AZ

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All times are Mountain Standard Time (MST)

Thursday, June 6, 2024

Thursday

Thu

8:15 am

Thursday, June 6, 2024 8:15 am

Keynote: The New Thing Generative AI Does

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday

Thu

9:15 am

Thursday, June 6, 2024 9:15 am

Introduction Exercise – Speed Networking

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday

Thu

10:30 am

Thursday, June 6, 2024 10:30 am

Elevating Marketing Analytics to Marketing Data Science

Speaker: Kate Bartkiewicz, President, digData

Thursday, June 6, 2024 10:30 am

Six Sigma for Collaborative Dashboard Design

Speaker: Deb Poch, Partner, Strategic Consultant, Stacked Analytics

Thursday

Thu

11:10 am

Thursday, June 6, 2024 11:10 am

Keynote: Data Literacy Above All

Speaker: Joe A. Miscavige, Senior Director of Data Distribution Strategy, PBS

Thursday

Thu

11:45 am

Thursday, June 6, 2024 11:45 am

Roundtable – Best. Advice. Ever.

Thursday

Thu

1:30 pm

Thursday, June 6, 2024 1:30 pm

Generative AI Tools for Analysts

Speaker: Martin Broadhurst, Managing Consultant, Broadhurst Digital

Thursday, June 6, 2024 1:30 pm

Unleashing Retail Media Analytics Technology

Speaker: Dave Katz, Principal Tech Strategist, Amazon

Thursday

Thu

2:10 pm

Thursday, June 6, 2024 2:10 pm

Join or Start a Cross-Functional Team

Speaker: Greer Homer, Analytics Consultant, Red Hat

Thursday, June 6, 2024 2:10 pm

Automating Data Integrity Monitoring

Speaker: Kate Marxkors, Manager, Decision Science, Concord USA

Thursday, June 6, 2024 3:10 pm

Trend Setters: A Cure for Data Discrepancies

Speakers: Sarah Crooke, Director, Meliorum Myriam Jessier, Consultant & trainer specialised in SEO, Pragm

Thursday

Thu

3:50 pm

Thursday, June 6, 2024 3:50 pm

Keynote: Impactful Insights in a “Wicked” Environment

Speaker: Ely Rosenstock, Associate Director, Human Health Digital, Data, and Analytics, Merck

Thursday

Thu

4:40 pm

Thursday, June 6, 2024 4:40 pm

Getting to Know You – MAS Interviews

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday

Thu

7:00 pm

Thursday, June 6, 2024 7:00 pm

Dinner with Friends

Friday, June 7, 2024

Friday

Fri

8:40 am

Friday, June 7, 2024 8:40 am

Keynote: 5 Hollywood Storytelling Secrets For Business Data Presentations

Speaker: Lea Pica, Founder, LeaPica.com

Friday

Fri

9:30 am

Friday, June 7, 2024 9:30 am

MAS Ingenuity – Session A

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Friday

Fri

10:10 am

Friday, June 7, 2024 10:10 am

Exhibits & Morning Coffee Break

Friday

Fri

10:40 am

Friday, June 7, 2024 10:40 am

Connecting Offline/In Store Purchases with Online Behavior

Speaker: Ciara Adkins, Sr. Analytics Architect, WillowTree

Friday, June 7, 2024 10:40 am

Cracking the Code: Mastering Modern Marketing Mix Modeling

Speaker: Jim Gianoglio, Founder, Cauzle Analytics

Friday

Fri

11:25 am

Friday, June 7, 2024 11:25 am

Catering to Picky Eaters

Speaker: Jeff Strome, Group Lead of Data Science and Business Intelligence, Lewis Media Partners

Friday, June 7, 2024 11:25 am

Plotting the Next Best Action for your NBA Model

Speaker: Emma Warrillow, SVP, Research & Data Insights, Shift Paradigm

Friday

Fri

1:00 pm

Friday, June 7, 2024 1:00 pm

Keynote: The Dork Knight Rises: Birth of an Analytics Practice

Speaker: Muhammad Ali, Vice President, Analytics & Engineering, INNOCEAN USA

Friday

Fri

1:40 pm

Friday, June 7, 2024 1:40 pm

What Generative AI is Doing – and Will Do – to Analytics

Speaker: Christopher Berry, COO, Source Network

Friday, June 7, 2024 1:40 pm

Amplify Your 1st Party Data Strategy with CAPI’s (Conversion API)

Speakers: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient Claire Young, Director of Data Strategy, Publicis Sapient

Friday

Fri

2:25 pm

Friday, June 7, 2024 2:25 pm

MAS Ingenuity – Session B

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Friday

Fri

3:15 pm

Friday, June 7, 2024 3:15 pm

Analytics Power Hour Live!

Speakers: Michael Helbling, Managing Partner, Stacked Analytics Tim Wilson, Quintessential Analyst Valerie Kroll, Optimization Director, Search Discovery Julie Hoyer, Analytics Manager, Search Discovery

Friday

Fri

4:00 pm

Friday, June 7, 2024 4:00 pm

Keynote: Creative GPT: Practical AI Applications in Advertising at Coca-Cola

Speaker: Abbas Arslan, Senior Director Marketing Fanta, Coca Cola

Friday

Fri

4:40 pm

Friday, June 7, 2024 4:40 pm

MAS Ingenuity – Session C – And the Winner Is…

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

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