Marketing Analytics Summit Las Vegas | Agenda

Agenda Las Vegas 2020

Filter by

Days

Tracks

Your filter settings don't show any results. Please adjust

Monday, June 1, 2020

Monday

Mon

8:30 am

Monday, June 1, 2020 8:30 am

Intro to Artificial Intelligence for Marketing

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, June 1, 2020 8:30 am

SQL For Marketers – Collect, Connect and Get the Data You Need for Deeper Analysis and Effective Marketing

Speaker: Anil Batra, Managing Partner, Optizent

Tuesday, June 2, 2020

Tuesday

Tue

8:15 am

Tuesday, June 2, 2020 8:15 am

Conference Chair Welcome

Tuesday

Tue

8:25 am

Tuesday, June 2, 2020 8:25 am

Digital Analytics Association Welcome

Speaker: David McBride, DAA Board Member and VP, Retail Strategy, Quantum Metric

Tuesday

Tue

8:30 am

Tuesday, June 2, 2020 8:30 am

Machine Learning FOMO: Keeping Pace with Data

Speaker: Vidya Subramanian, Data Science Leader and Author

Tuesday

Tue

9:15 am

Tuesday, June 2, 2020 9:15 am

Sponsor session

Tuesday

Tue

9:35 am

Tuesday, June 2, 2020 9:35 am

Introductions

Tuesday

Tue

10:30 am

Tuesday, June 2, 2020 10:30 am

Taking it to the Streets: Trying Digital Analytics Methods Offline

Speaker: Gary Angel, CEO, Digital Mortar

Tuesday

Tue

1:30 pm

Tuesday, June 2, 2020 1:30 pm

Building a Data Culture from the Ground Up

Speakers: Gabi Steele, Co-Founder, Data Culture Leah Weiss, Co-Founder, Data Culture

Tuesday

Tue

2:15 pm

Tuesday, June 2, 2020 2:15 pm

Sponsors

Tuesday

Tue

2:45 pm

Tuesday, June 2, 2020 2:45 pm

Developing a Culture of Testing

Speaker: Anil Batra, Managing Partner, Optizent

Tuesday, June 2, 2020 2:45 pm

Data Visualization and Neuroscience: Why It Matters to the Analyst

Speaker: Tim Wilson, Senior Director of Analytics, Search Discovery

Tuesday, June 2, 2020 2:45 pm

Five Things They Didn’t Teach You in Data Science School

Speaker: Dean Abbott, Chief Data Scientist, Wunderkind

Tuesday

Tue

4:15 pm

Tuesday, June 2, 2020 4:15 pm

Using Data to Win the Lottery!

Speaker: Neil Mason, Principal Consultant, Applied Insights

Wednesday, June 3, 2020

Wednesday

Wed

9:00 am

Wednesday, June 3, 2020 9:00 am

Conference Chair Morning Welcome

Wednesday

Wed

9:10 am

Wednesday, June 3, 2020 9:10 am

Diamond Sponsor

Wednesday

Wed

9:30 am

Wednesday, June 3, 2020 9:30 am

Xtended Reality Analytics – Coming to a Headset Near You

Wednesday

Wed

10:00 am

Wednesday, June 3, 2020 10:00 am

Roundtable: Best. Advice. Ever. A Conversation About You

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday

Wed

11:30 am

Wednesday, June 3, 2020 11:30 am

Getting Granular

Speaker: Matthew Aster, Head of Marketing, Equity Trust Company

Wednesday, June 3, 2020 11:30 am

I Walked a Mile in Your Shoes – and Boy, Do My Feet Hurt

Speaker: Melinda Byerley, Founding Partner, Timeshare CMO

Wednesday, June 3, 2020 11:30 am

A Prescriptive Engine for Email Marketing

Speaker: Venkata Pakkala, Staff Data Scientist, Samsung

Wednesday

Wed

1:30 pm

Wednesday, June 3, 2020 1:30 pm

Avoiding the World’s Most Egregious Analytics Mistakes

Speaker: Mehwash Zafar, Senior Specialist, Performance Marketing, Deloitte Canada

Wednesday, June 3, 2020 1:30 pm

Data Collection Today

Speaker: Cory Underwood, Analytics Engineer, Search Discovery

Wednesday, June 3, 2020 1:30 pm

Clustering Marketing Data Using Nonparametric Bayesian Methods

Wednesday

Wed

2:20 pm

Wednesday, June 3, 2020 2:20 pm

The Power of Intention: Cultivating and Measuring Meaningful Marketing Impact

Speaker: Lacey Miyazaki, Americas Insight Manager, Marketing Solution, LinkedIn

Wednesday

Wed

3:30 pm

Wednesday, June 3, 2020 3:30 pm

Diamond Sponsor

Wednesday

Wed

3:45 pm

Wednesday, June 3, 2020 3:45 pm

Effective Data Storytelling

Speaker: Brent Dykes, Senior Director, Insights & Data Storytelling, Blast Analytics

Wednesday, June 3, 2020 3:45 pm

Testing, Testing. Is This Thing On? Feeding Your Experimentation Strategy

Speaker: Melanie Bowles, Specialist - Optimization & Insights, InfoTrust

Wednesday, June 3, 2020 3:45 pm

Why Building End-to-End AI is More Important than Models

Speaker: Kishen Jayanti, Data Science Lead, Anthem

Wednesday

Wed

4:30 pm

Wednesday, June 3, 2020 4:30 pm

Ask the Experts Keynote Panel – Jim Sterne and Friends

Wednesday

Wed

5:15 pm

Wednesday, June 3, 2020 5:15 pm

Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday, June 4, 2020

Thursday

Thu

8:30 am

Thursday, June 4, 2020 8:30 am

Data Driven Culture Workshop

Speakers: Gabi Steele, Co-Founder, Data Culture Leah Weiss, Co-Founder, Data Culture

Thursday, June 4, 2020 8:30 am

Visualization and Storytelling — The New Big Data Skill

Speaker: Lee Feinberg, Founder and President, DecisionViz

Newsletter

Knowledge is everything!
Sign up for our newsletter to receive:

  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders