Marketing Analytics Summit

The Conference for Digital Analytics Trailblazers

Conference: April 28-29, 2026
Workshops: April 27/30, 2026
Hilton Santa Barbara Beachfront Resort, Santa Barbara, CA

Partners

NEXT.LEVEL.ANALYTICS

Where digital analytics trailblazers and marketing professionals master marketing data to create an impact! Join us for the 25th anniversary edition.

• Sharing marketing analytics wisdom since 2002
• Accelerator of 20,000 careers
• Launchpad of 100 start-ups

• Origin of the Digital Analytics Association
• Home to 1,500 speakers
• 85 conferences in 20 cities around the World

IMAGES

Take a tour of our previous conferences

Testimonials

What people say about Marketing Analytics Summit

Jared Smith - Analytics Engineering Lead - Zoro US

I've been hearing about MAS for a while now & finally got the chance to attend. The hype is real and I'll definitely try to attend again!

Jim Gianoglio - Founder - Cauzle Analytics

Every time I come to Marketing Analytics Summit, I learn two or three new things that I can immediately benefit form. Even better, I head home with new friendships and closer ties to the data-driven tribe I’m proud to be part of. The ideas are worth the ticket, but the community is priceless.

Seth Fuller - Digital Marketing Analyst - Flexjet

This was my first conference I’ve ever attended and I truly don’t know how any others could compare. The speakers, attendees, and content made for an incredible event.

Fred Pike - Managing Director - Northwoods

MAS is an intimate, data-rich and networking-heavy conference. It’s the perfect blend of super-technical and higher level presentations, with lots of chance for fun interactions with other attendees.

Jay Devnani - Senior Marketing Operations Analytics Manager - Iterable

Coming to MAS was more than an experience. It's a feeling of not being alone and having to deal with problems alone. I learned from my peers about pitfalls and workarounds for them while developing MMM or MTA, which would otherwise have cost me a lot of time to figure out myself.

Andrés Pineda - CEO - Deeploy

This event is perfect for marketing analytics fans like myself, now is one of my favorite events to attend.

Chalsea-Blaze Chen - CRM Analytics Manager / Community Builder - INNOCEAN / DIMSUMX

MAS is where analysts become change-makers. If you care about turning data into action, and insights into impact, this is the place to be.

KS Digital - Krista Seiden

As always, a great event. Marketing Analytics Summit has a special way of bringing together thought leaders and industry experts alongside everyday web analysts, encouraging great conversation, networking, and of course, fun at the lobby bar!

Intuit - Sachin Makhija

Excellent experience, great content, learned a lot, met some really intelligent people and will definitely recommend it to anyone interested in the field of Digital Marketing.

BlueCross BlueShield of Tennessee - Jim Lollar

My first Marketing Analytics Summit. Was everything I thought it would be, and much more!

Analytics Demystified - Michele Kiss

MAS is a great event to network, learn, share and get inspired from the success of others.

Men in Grey Suits - Rachel Pasqua

MAS is a must-attend event for me. As someone who specializes in emerging platforms, being on top of the most progressive thinking in analytics is essential for me and I always walk away from this conference with new ideas to put into practice.

Search Discovery - Tim Wilson

Marketing Analytics Summit once again brought together a great collection of top industry minds to share how they're grappling with the increasing variety of analytics challenges we're facing.

Axis Group - Chris Johannessen

Marketing Analytics Summit is the best vendor neutral event in digital analytics - it can't be beat for learning across a broad range of perspectives, industries and technologies.

Publicis Sapient - Sharon Flynn

Marketing Analytics Summit reassured me I am doing things right but inspired me to do them even better!

MARKETING ANALYTICS SUMMIT IN NUMBERS

Our 22-year conference history in sharing marketing analytics wisdom

Years

Total Events

Speakers

Companies

Speakers for Phoenix 2025

Andy Crestodina

Chief Marketing Officer and Co-Founder

Christopher Penn

Co-Founder and Chief Data Scientist

Dana DiTomaso

Founder & Lead Instructor

Jeff Strome

Data Scientist

Krista Seiden

Founder & Principal Consultant

Lee Isensee

Sr. Director of Analytics, Enterprise

Michele Kiss

Senior Partner

Vidya Subramanian

Head of Data Science, Google Play Games

Wil Reynolds

CEO & Vice President of Innovation at Seer Interactive

See all speakers

Workshops 2025

Monday, June 2, 2025

From Dashboarder to Trusted Advisor – 1/2 Day

Jim Sterne

Monday, June 2, 2025

Hands On with GA4 – Full Day

Dana DiTomaso

Monday, June 2, 2025

Intro to Analytics for Marketing Insights – 1/2 Day

Pierre DeBois

Monday, June 2, 2025

Generative AI for Analysts – 1/2 Day

Christopher Penn

Thursday, June 5, 2025

Building World-class Business Dashboards – Full Day

Steve Wexler

Thursday, June 5, 2025

Enterprise Adoption of Gen AI Capabilities – 1/2 Day

Jim Sterne

Thursday, June 5, 2025

Managing Analysts – 1/2 Day

Jim Sterne

The Venue

Hilton Santa Barbara Beachfront Resort

Address
Hilton Santa Barbara Beachfront Resort
633 E Cabrillo Blvd
Santa Barbara, CA 93103
USA

Marketing Analytics Summit

The Conference for Digital Analytics Trailblazers

Conference: April 28-29, 2026
Workshops: April 27/30, 2026
Hilton Santa Barbara Beachfront Resort, Santa Barbara, CA

Partners

NEXT.LEVEL.ANALYTICS

IMAGES

Take a tour of our previous conferences

Testimonials

What people say about Marketing Analytics Summit

MARKETING ANALYTICS SUMMIT IN NUMBERS

Our 22-year conference history in sharing marketing analytics wisdom

Speakers for Phoenix 2025

Workshops 2025

The Venue

Hilton Santa Barbara Beachfront Resort

HAVE A QUESTION?

How can we help?

Marketing Analytics Summit The Conference for Digital Analytics Trailblazers Conference: April 28-29, 2026 Workshops: April 27/30, 2026 Hilton Santa Barbara Beachfront Resort, Santa Barbara, CA

Partners

Marketing Analytics Summit

The Conference for Digital Analytics Trailblazers

Conference: April 28-29, 2026
Workshops: April 27/30, 2026
Hilton Santa Barbara Beachfront Resort, Santa Barbara, CA