For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our users? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered data-informed companies to validate marketing tags and optimize digital analytics implementations on an automated platform—giving teams trustworthy data to guide marketing decisions and better connect with their audiences.
Now with Strala by ObservePoint, ObservePoint’s platform also provides user insights by creating unified data standards, managing user touchpoints, and generating accurate attribution insights that increase growth and ROI.
For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.