Marketing Analytics Summit - Partners

The hardest part of always-on marketing isn’t always the analytics. It’s understanding the context and the system underneath.
We’re a boutique consultancy that’s spent the last decade working on creating that context – aligning strategy, tech, data, and operations with enterprise marketing teams at Delta, Marriott, The Home Depot, and others.
One thing the work keeps teaching us: it’s rarely a tech or data problem. It’s an operations problem. Better models don’t run themselves. The operational system underneath has to be built to sustain them. Point solutions alone can’t.
We’ll be around the summit all week. If that’s a problem you’re working on, let’s compare notes.

At MashMetrics, we’re more than just data experts—we’re your partners in clarity. For over a decade, we’ve been on a mission to make “Analytics Made Easy” a reality for organizations and agencies of all sizes. We measure success by the speed at which you can turn data into decisions. We don’t just set up the latest analytics tools; we ensure your data is actionable and embraced by those who can implement change. Simplifying your path to insight is our specialty, allowing you to focus on what truly matters—growing your business.

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Over 2,700 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Winter 2024 Report. Learn how to optimize your digital products and business at amplitude.com.

Arima’s unlimited-use platform breaks through traditional marketing analytics limitations of speed, accessibility, and cost, giving marketers endless integrated workflow opportunities to measure how their omni-channel efforts contribute to business objectives from strategy to planning to tactics.

Arima’s platform is powered by its unique Synthetic Society™, a privacy-by-design database that statistically mirrors real-world consumers using over 50,000 attributes from trusted sources like census data, market research, mobility patterns, and purchase behavior. Through an intuitive and interactive user interface, marketers can combine their data with ours to measure marketing performance, generate deep consumer insights, optimize cross-media plans, and visualize trends with interactive maps—all in one unified platform.

Find My Market empowers businesses to create intelligent target personas in minutes, implementing the same powerful persona marketing strategies used by industry leaders like Nike, Walmart, and McDonald’s. Whether you’re a startup finding your market fit or an established business refining your targeting, Find My Market gives you the intelligence to create, engage, and grow.

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