Marketing Analytics Summit Partners

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our users? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered data-informed companies to validate marketing tags and optimize digital analytics implementations on an automated platform—giving teams trustworthy data to guide marketing decisions and better connect with their audiences.

Now with Strala by ObservePoint, ObservePoint’s platform also provides user insights by creating unified data standards, managing user touchpoints, and generating accurate attribution insights that increase growth and ROI.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

TMMData provides digital marketing teams the most comprehensive platform for enterprise marketing campaign management through its self-service data integration, preparation, and management platform. TMMData drives next-level results with tools to centralize and scale campaign tracking setup, standardize cross-channel taxonomy, avoid data gaps with post-classification processes, and automate direct imports to analytics and BI tools.

The TMMData Foundation Platform combines the power and functionality of an enterprise-grade resource with an intuitive interface to enable seamless access to clean, blended data, enabling informed decision-making across the organization.

Pre-built connectors make it easy to integrate enterprise database systems and big data with cloud applications like Salesforce, Facebook, and SAP. Clean, aggregated data can be loaded directly into popular analytics and visualization platforms like Adobe Analytics, Tableau, and Microsoft Power BI.

TMMData powers the data supply chains of clients like Comcast, Accenture, FedEx, Royal Caribbean, Blue Cross Blue Shield, Penn State, and others.

AT Internet is one of the world’s major players in web analytics and a European market leader. For over 20 years, we’ve been helping our customers measure their audience, enhance their digital performance and above all, create value. Fully GDPR-compliant and certified by the leading European privacy authorities, AT Internet provides high-quality, reliable and cross-device data that is accessible to everyone, regardless of their profile. We’re continually pushing the boundaries of the latest machine learning and real-time cloud technologies, and our solution empowers our customers to make actionable decisions that drive the performance of their e-commerce, media, finance/banking, and corporate websites & mobile apps. Supporting more than 20,000 sites worldwide, our mission is to boost their acquisition, conversion & retention rates and optimise user experience. With more than 200 employees, our award-winning comprehensive offer is widely recognised and present globally via our customers, subsidiaries and partners.

Mnemonic reinvents the process of persona creation. With the help of AI, Mnemonic enables companies to create and update fully automated personas, faster, cheaper and more accurate than ever before.

Lucky Orange is trusted by more than 200,000 websites to discover insights to improve user experience, grow sales and capture leads. As an all-in-one conversion rate optimization suite that we offer tools including heatmaps, session recordings, form analytics, live chat and more. We help websites around the world identify customer experience challenges and improve conversion rates. Our customers include solo entrepreneurs, advertising agencies and Fortune 500 enterprises looking to pinpoint opportunities to increase conversions and drive growth.

The DAA is a not-for-profit, volunteer-powered association whose mission is advancing the use of data to understand and improve the digital world through professional development and community. Its vision is to create a better digital world through data. The organization has 5,000 members around the world, representing a broad spectrum of expertise.

E-commerce Nation wants to be the meeting place of all e-merchants who want to learn more about their activities but also develop with the appropriate tools and knowledge. Some even call us “The E-commerce Bible”! Since the beginning, we have a collaborative philosophy to develop the project. For us, it is important to give visibility to everyone through our site and to support the actors according to their needs. For this, the E-commerce Nation team puts all its experience within this site. Thus, find advice, solutions but also practical cases to accompany you on topics such as e-commerce, logistics, online marketing or even distance selling.

SEO Review Tools offers a wide range of real-time Free SEO tools for: Developers, SEO Consultants and  Copywriters. To provide you with the best possible results, we partner with SEMrush, Ahrefs and MOZ. Just a sample of the free tools we offer: Backlink checker, Keyword Research Tool and Rank checker. All tools are free, easy to use, accurate and designed to give you actionable insights. These quality tools have rapidly grown our user-base to 60K+ registered members.

Stripo – Online Email Template Builder empowering the creation of Interactive Emails that leverage engagement and boost newsletter campaign’s ROI by 400%.

We enable email marketers to keep up with the times: to build interactive elements, which double conversion, for emails right in the editor; to build AMP emails that allow recipients to add products to cart, proceed to checkout, chat and arrange appointments right in emails.

The vast majority of the Stripo’s features are meant to automate email production: personal content library for storing the most frequently used email elements; 300 sophisticated ready-to-use templates that serve as the base for future campaigns; banner generator for designing multi-layered banners.

With the embedded testing tool, preview your emails across a number of email clients and on multiple devices — over 70 common combinations.

Grow sales and engagement with Interactive and Dynamic AMP Emails fast

Too many Tech Events and too little time to attend? Watch your next Tech Event online!  TechEvents.online provides a curated selection of videos from leading Tech Events about Saas, Big Data, Lean UX, Virtual Reality and many more subjects. Select your favourite Tech Event and watch it online.