Marketing Analytics Summit Partners

The DAA is a not-for-profit, volunteer-powered association whose mission is advancing the use of data to understand and improve the digital world through professional development and community. Its vision is to create a better digital world through data. The organization has 5,000 members around the world, representing a broad spectrum of expertise.

The leader in advanced analytics, SAS ® software is infused with cutting-edge and
innovative algorithms and embedded with the latest AI capabilities to provide more
intelligent, automated solutions. From machine learning to computer vision to natural
language processing to forecasting and optimization – our technologies are flexible,
scalable and agile. Plus, we operationalize AI with supporting technologies like data
management, visualization and decision support.

Our intuitive machine learning tools are outfitted with automated feature engineering
capabilities and have been applied across a wide array of industries and business
challenges. This includes everything from using deep learning neural networks to
improve the accuracy in speech-to-text transcription problems, to enabling organizations
to build models that predict the likely behavior of their customers.

These solutions and many more are part of SAS ® Viya ® , our AI, analytic and data
management platform that runs on a modern, scalable architecture. It’s a cloud-native
platform that features massively parallel processing, built-in governance and capabilities
that span every step of the DataOps and ModelOps processes.

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.

Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.

Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, Instagram, and Facebook.

Tealium connects data so brands can connect with their customers. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.

UBC Sauder Continuing Business Studies’ innovative courses and certificate programs, taught by industry experts, open doors to career opportunities. We collaborate with professional institutes and associations to ensure our courses are relevant for your personal and professional growth while meeting the needs of industry and employers.

The newly launched Data and Marketing Analytics Certificate Program was designed for early to mid-career marketing professionals who are looking to master data driven decision-making by translating vast amounts of customer data into meaningful business insights and actionable decisions. You will examine core data and marketing analytics to make better business decisions and focus on best practices to visualize and communicate results to stakeholders. Taught by leading marketing professionals and delivered through live online classes and group coaching sessions it can be completed in less than 6-months, part-time.

Visit sauder.ubc.ca/cbs to learn more about how you can start, advance, or change your career today.

Dependable data leads to smart business decisions. As a premier analytics consulting and technology company, InfoTrust works with global brands to optimize the collection, management, and understanding of their digital marketing data.

Media 7 is a global network of digital communities encompassing 31 business categories and job roles serving the information & learning needs of modern professionals. Our content studio and performance marketing team helps conference producers and SaaS companies achieve predictable revenue in an increasingly uncertain business environment.

Published in Fremont, California, CIOReview is one of the leading print magazines in the US. It is the knowledge platform where C-suite executives deliberate on critical market challenges and current technological trends across industries. We are a unique magazine because all of our contributors are senior executives from the industry.