Marketing Analytics Summit 2021 | View this year's agenda

Marketing Analytics Summit 2021

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Workshops on May 5-7, 2021
Conference on May 10-12, 2021

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All times are Pacific Daylight Time (PDT/UTC-7) - Workshops run May 5-7 - Conference runs May 10-12

Tuesday, May 4, 2021

Tuesday

Tue

8:30 am

Tuesday, May 4, 2021 8:30 am

#IamRemarkable

Speaker: Mariia Bocheva, Attribution and Automation Specialist, Google

Wednesday, May 5, 2021

Wednesday

Wed

8:45 am

Wednesday, May 5, 2021 8:45 am

Intro to AI for Marketing

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday, May 5, 2021 8:45 am

SQL on GA in BQ: BigQuery for Digital Marketers

Speaker: Anil Batra, Managing Partner, Optizent

Wednesday, May 5, 2021 8:45 am

Data Literacy and Visualization – The New Big Data Skills

Speaker: Lee Feinberg, Founder and President, DecisionViz

Thursday, May 6, 2021

Thursday

Thu

8:45 am

Thursday, May 6, 2021 8:45 am

Google Analytics 4 – The New GA Workshop

Speaker: Charles Farina, Head of Innovation, Adswerve, Inc.

Thursday, May 6, 2021 8:45 am

Data Storytelling and Presentation Masterclass

Speaker: Lea Pica, Founder, LeaPica.com

Thursday, May 6, 2021 8:45 am

High Impact Testing That Inspires Stakeholder Action

Speakers: Valerie Kroll, Optimization Director, Search Discovery Julie Shallman, Senior Analyst, Search Discovery

Friday, May 7, 2021

Friday

Fri

8:45 am

Friday, May 7, 2021 8:45 am

Embracing Digital Experience Analytics Transformation

Speaker: Greg Dowling, Global Director of Business Insights, Glassbox

Friday, May 7, 2021 8:45 am

Care and Feeding of Digital Analysts

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, May 10, 2021

Monday

Mon

8:00 am

Monday, May 10, 2021 8:00 am

Conference Chair Welcome

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday

Mon

8:15 am

Monday, May 10, 2021 8:15 am

Digital Analytics Association Welcome

Speakers: June Dershewitz, DAA Board Chair and Data Strategy, Major Music Streaming and Ecommerce Platform, Seattle, WA Marilee Yorchak, Retired Executive Director, Digital Analytics Association Kim Mosley, Executive Director, Digital Analytics Association

Monday

Mon

8:30 am

Monday, May 10, 2021 8:30 am

People Like Us Do Things Like This

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday

Mon

9:00 am

Monday, May 10, 2021 9:00 am

Data AND Decisioning – It Takes Two to Tango In CX

Speaker: Lisa Loftis, Principal, SAS Customer Intelligence

Monday

Mon

9:35 am

Monday, May 10, 2021 9:35 am

The Age of Activation: Supercharging the Customer Journey

Speaker: Steen Rasmussen, Senior Partner, IIH Nordic

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, May 10, 2021 9:35 am

Attribution: Theory and (AI) Practice

Speaker: Mariia Bocheva, Attribution and Automation Specialist, Google

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

10:05 am

Monday, May 10, 2021 10:05 am

Data Democratization – a Perilous Journey

Speaker: Yael Farkas, Team Lead Digital Intelligence, Parfümerie Douglas GmbH

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, May 10, 2021 10:05 am

Snappy Analytics!!

Speaker: Yehoshua Coren, Founder & Principal, Analytics Ninja LLC

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

10:45 am

Monday, May 10, 2021 10:45 am

Getting Agile and Cross-Functional with an Analytics Team

Speaker: Till Büttner, Head of Web Analytics, DHL

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, May 10, 2021 10:45 am

Avoiding the World’s Most Egregious Analytics Mistakes

Speaker: Mehwash Zafar, Senior Specialist, Performance Marketing, Deloitte Canada

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

11:15 am

Monday, May 10, 2021 11:15 am

The Road to Strategic Data Executive – The View from Half-Way

Speaker: Sharon Flynn, Associate Director Data Strategy, Publicis Sapient

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, May 10, 2021 11:15 am

It’s Not Us, It’s Them – How to Deal with Bad Client Data

Speaker: Courtney Bittelari, Associate Director - Insights & Analytics, Tinuiti

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

12:00 pm

Monday, May 10, 2021 12:00 pm

Customer Lifetime Value – The Only Metric That Matters

Speaker: Allison Hartsoe, CEO, Ambition Data

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, May 10, 2021 12:00 pm

Integrating Digital Data to Better Understand Your Customers

Speaker: Chris Meares, Manager of Data Integration, ViacomCBS Streaming

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

12:30 pm

Monday, May 10, 2021 12:30 pm

All the World is Made of Faith, Trust, and Pixie Dust

Speaker: Stéphane Hamel, Strategic Advisor & Investor in Privacytech, Consultant

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, May 10, 2021 12:30 pm

From Data Governance to Model Governance

Speaker: Rehgan Avon, Co-founder & CEO, Ikonos Analytics

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

1:00 pm

Monday, May 10, 2021 1:00 pm

Daily Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday, May 11, 2021

Tuesday

Tue

8:00 am

Tuesday, May 11, 2021 8:00 am

Morning Welcome

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday

Tue

8:15 am

Tuesday, May 11, 2021 8:15 am

Digital Transformation & Surviving in a Cookie-Less World

Speaker: Tom Young, Chief Solutions Officer, Choreograph

Tuesday

Tue

8:45 am

Tuesday, May 11, 2021 8:45 am

4 Proven Use Cases Powered by Analytics

Speaker: James Burnham, Digital Marketing Strategy Expert, Tealium

Tuesday

Tue

9:05 am

Tuesday, May 11, 2021 9:05 am

Avant-garde Analytics – Radical and Unorthodox Ways to Use Data

Speaker: Elizabeth (Smalls) Eckels, Data Analytics Consultant, Founder, Stacked Analytics

Tuesday, May 11, 2021 9:05 am

Accelerating Digital Transformations with Mobile Analytics

Speaker: Mai Alowaish, Chief Data Officer, Gulf Bank

Moderator: Jim Bradley, Digital MarTech Architect, Analytics Development, Evolytics

Tuesday

Tue

9:50 am

Tuesday, May 11, 2021 9:50 am

7 Habits of Moderately Effective People

Speaker: Candace Lacy, Senior Program Manager, Blue Cross NC

Tuesday, May 11, 2021 9:50 am

The Technical Side of Server-Side Analytics and Tagging

Speaker: Simo Ahava, Partner, Senior Data Advocate, 8-bit-sheep

Moderator: Jim Bradley, Digital MarTech Architect, Analytics Development, Evolytics

Tuesday

Tue

10:20 am

Tuesday, May 11, 2021 10:20 am

Roundtable Breakouts: Best. Advice. Ever.

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday

Tue

11:40 am

Tuesday, May 11, 2021 11:40 am

The Case for Centralized Analytics

Speaker: Ella Nguyen, Principal Analyst, DocuSign

Tuesday, May 11, 2021 11:40 am

Browser Privacy: What’s Changed Recently

Speaker: Cory Underwood, Analytics Engineer, Search Discovery

Moderator: Jim Bradley, Digital MarTech Architect, Analytics Development, Evolytics

Tuesday

Tue

12:10 pm

Tuesday, May 11, 2021 12:10 pm

How Not to Talk to Executives

Speaker: Kevin Hillstrom, President, MineThatData

Tuesday, May 11, 2021 12:10 pm

Digital Analytics Hacks for the Masses

Speaker: Michele Kiss, Senior Partner, Analytics Demystified

Moderator: Jim Bradley, Digital MarTech Architect, Analytics Development, Evolytics

Tuesday

Tue

12:50 pm

Tuesday, May 11, 2021 12:50 pm

Navigating Complexity with Analytics – Powered by Insights

Speaker: Adib Kshirsagar, North America Insights Manager, LinkedIn

Tuesday

Tue

1:20 pm

Tuesday, May 11, 2021 1:20 pm

Ensuring Tag Integrity

Speaker: Lucas Long, Product Manager, Tag Inspector, InfoTrust

Tuesday

Tue

2:10 pm

Tuesday, May 11, 2021 2:10 pm

Daily Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday, May 12, 2021

Wednesday

Wed

8:15 am

Wednesday, May 12, 2021 8:15 am

Communicating Analytics Value to Stakeholders

Speaker: Carol Tran, Growth Advisor, Carol Tran

Wednesday

Wed

8:45 am

Wednesday, May 12, 2021 8:45 am

Introducing Privacy Compliance from ObservePoint

Speaker: Mike Fong, Solutions Engineer, ObservePoint

Wednesday

Wed

9:05 am

Wednesday, May 12, 2021 9:05 am

Customer Centricity Requires Getting Your Act Together

Speaker: Mohamed Hedi Lassoued, Sr. Digital Analytics & Personalization Expert, E.ON

Wednesday, May 12, 2021 9:05 am

Ethical and Efficient Consent Management

Speaker: Doug Hall, Senior Director of Analytics EMEA, Media.Monks

Moderator: Kenya Davis, Senior Manager, Decision Science, Evolytics

Wednesday

Wed

9:50 am

Wednesday, May 12, 2021 9:50 am

Sailing the 4c’s of Data – Create Connect Control Communicate

Speaker: Jim Cain, Founding CEO, Napkyn Inc.

Wednesday, May 12, 2021 9:50 am

Analyze like never before: Tips for diving deep into Analysis in GA4

Speaker: Krista Seiden, Founder & Principal Consultant, KS Digital

Moderator: Kenya Davis, Senior Manager, Decision Science, Evolytics

Wednesday

Wed

10:20 am

Wednesday, May 12, 2021 10:20 am

Roundtable: Best. Advice. Ever. Round Two

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday

Wed

11:45 am

Wednesday, May 12, 2021 11:45 am

Women in Analytics Panel

Speakers: Amy Sample, Vice President Business Intelligence, Public Broadcasting Service Shari Cleary, Head of 3rd Party and Cloud-Based Measurement, Google Sarah Walker, Director, Analytics & Insight, Nexstar, Inc.

Wednesday, May 12, 2021 11:45 am

Bringing Test&Learn to the Store

Speaker: Gary Angel, CEO, Digital Mortar

Moderator: Kenya Davis, Senior Manager, Decision Science, Evolytics

Wednesday

Wed

12:15 pm

Wednesday, May 12, 2021 12:15 pm

The Augmented Analyst – Superpowers for Job Security

Speaker: Tom Davenport, Independent Senior Advisor, Deloitte Consulting, LLP, Professor of Information Technology and Management, Babson College and Co-Founder of the International Institute for Analytics

Wednesday

Wed

12:45 pm

Wednesday, May 12, 2021 12:45 pm

That’s a Wrap!

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

All times are Pacific Daylight Time (PDT/UTC-7) - Workshops run May 5-7 - Conference runs May 10-12
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