Marketing Analytics Summit 2022 Las Vegas | View this year's agenda

Marketing Analytics Summit 2022 Las Vegas
June 20-23, 2022

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Monday, June 20, 2022

Monday

Mon

8:30 am

Monday, June 20, 2022 8:30 am

Workshop: Google Analytics 4 – The New GA Workshop

Speaker: Charles Farina, Head of Innovation, Adswerve, Inc.

Room:Milano III

Monday

Mon

10:30 am

Monday, June 20, 2022 10:30 am

One-to-One Mentorship

Moderator: Cory Underwood, Analytics Engineer, Search Discovery

Room:Pisa

Monday

Mon

12:30 pm

Monday, June 20, 2022 12:30 pm

Workshop: Care and Feeding of Digital Analysts

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Milano III

Monday

Mon

7:00 pm

Monday, June 20, 2022 7:00 pm

Ad Hoc Dinner: Margaritaville (Right across the Strip from Caesar’s)

Tuesday, June 21, 2022

Tuesday

Tue

7:30 am

Tuesday, June 21, 2022 7:30 am

Registration & Networking Breakfast

Room:Octavius Foyer & Octavius 25

Tuesday

Tue

8:00 am

Tuesday, June 21, 2022 8:00 am

Conference Chair Welcome – People Like Us

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Milano I & II

Tuesday

Tue

8:30 am

Tuesday, June 21, 2022 8:30 am

Digital Analytics Association Welcome

Speakers: Kim Mosley, Executive Director, Digital Analytics Association David McBride, DAA Board Member and VP, Retail Strategy, Quantum Metric

Room:Milano I & II

Tuesday

Tue

8:40 am

Tuesday, June 21, 2022 8:40 am

Keynote: You’ve Convinced the C-Suite that Data is Important. Now What?

Speaker: June Dershewitz, Data Strategist, Major Music Streaming and Ecommerce Platform, Seattle, WA

Room:Milano I & II

Tuesday

Tue

9:20 am

Tuesday, June 21, 2022 9:20 am

Diamond Sponsored Session – Performing meaningful analyses in highly regulated industries – case studies

Speaker: Mateusz Krempa, Chief Revenue Officer, Piwik PRO

Room:Milano I & II

Tuesday

Tue

9:40 am

Tuesday, June 21, 2022 9:40 am

Exhibits & Morning Coffee Break

Room:Octavius 25

Tuesday

Tue

10:00 am

Tuesday, June 21, 2022 10:00 am

Personalization ROI without Ecommerce: An Optimization Framework for Brands

Speaker: Rachelle Maisner, Director of Analytics, Wunderman Thompson

Room:Milano I & II

Tuesday, June 21, 2022 10:00 am

Privacy: 2022

Speaker: Cory Underwood, Analytics Engineer, Search Discovery

Room:Milano III

Tuesday

Tue

10:50 am

Tuesday, June 21, 2022 10:50 am

Cross Cultural International Marketing

Speaker: Geddy van Elburg, Founder, IONMOON

Room:Milano I & II

Tuesday, June 21, 2022 10:50 am

Controlling Tags So They Don’t Control You​

Speaker: Jennifer Kunz, Principle Architect, 33 Sticks

Room:Milano III

Tuesday

Tue

11:30 am

Tuesday, June 21, 2022 11:30 am

Roundtable Breakout: Best. Advice. Ever

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Milano I & II

Tuesday

Tue

12:30 pm

Tuesday, June 21, 2022 12:30 pm

Lunch – DAA Women in Analytics Lunch

Room:Milano I & II

Tuesday, June 21, 2022 12:30 pm

Lunch in the Exhibit Hall

Tuesday

Tue

1:30 pm

Tuesday, June 21, 2022 1:30 pm

Keynote: Getting a Seat at the Table

Speaker: Seung Park, Head of Digital Analytics and AI/ML Marketing Innovation

Moderator: Jim Gianoglio, Founder, Cauzle Analytics

Room:Milano I & II

Tuesday

Tue

2:20 pm

Tuesday, June 21, 2022 2:20 pm

Data Transformation Ecosystem

Speaker: John Lovett, VP of Analytics, Seer Interactive

Room:Milano I & II

Tuesday

Tue

3:00 pm

Tuesday, June 21, 2022 3:00 pm

Afternoon Break & Exhibits

Tuesday, June 21, 2022 3:00 pm

The End of an Era – And not a Moment to soon!

Speaker: Doug Hall, Senior Director of Analytics EMEA, Media.Monks

Room:Milano III

Tuesday

Tue

3:30 pm

Tuesday, June 21, 2022 3:30 pm

Measuring the Immeasurables

Speaker: Ibrahim Elawadi, Senior Insights Advocate, Greenpeace

Room:Milano I & II

Tuesday, June 21, 2022 3:30 pm

Overcoming Poverty with a Dashboard

Speakers: Alex Gunnerson, Senior Data Visualization Analyst, Evolytics Charlotte Belshe, Senior Director of Marketing, Outreach International

Room:Milano III

Tuesday

Tue

4:20 pm

Tuesday, June 21, 2022 4:20 pm

Platinum Sponsored Session – Beyond Multi-Touch: The Future of Marketing Attribution

Room:Milano I & II

Tuesday

Tue

4:40 pm

Tuesday, June 21, 2022 4:40 pm

Keynote: Architecting a Data Culture by Hand

Speaker: Lauren Stern, Data Science Community & Portfolio Lead, Audi America

Room:Milano I & II

Tuesday

Tue

5:00 pm

Wednesday, June 22, 2022

Wednesday

Wed

9:00 am

Wednesday

Wed

9:10 am

Wednesday, June 22, 2022 9:10 am

Why marketing tech is not a silver bullet

Speaker: Casey Knapp, Senior Account Executive, Adverity

Room:Milano I & II

Wednesday

Wed

9:30 am

Wednesday, June 22, 2022 9:30 am

Keynote: Customer Journey Insights for Business Growth

Speaker: Weiwei Hu, Director, Marketing Insights and Data, Zendesk

Room:Milano I & II

Wednesday

Wed

10:10 am

Wednesday, June 22, 2022 10:10 am

Exhibits & Morning Coffee Break

Room:Octavius 25

Wednesday

Wed

10:40 am

Wednesday, June 22, 2022 10:40 am

If I Tell You the Answer, What Are You Going To Do With It?

Speaker: Neil Mason, Principal Consultant, Applied Insights

Room:Milano I & II

Wednesday, June 22, 2022 10:40 am

Effective Data Communication Using Data Studio

Speaker: Michele Kiss, Senior Partner, Analytics Demystified

Room:Milano III

Wednesday

Wed

11:25 am

Wednesday, June 22, 2022 11:25 am

From Data Services to Data Products

Speaker: Moe Kiss, Marketing Data Lead, Canva

Room:Milano I & II

Wednesday, June 22, 2022 11:25 am

Going Old School: Testing and Optimizing Direct Mail​​

Speaker: Alex Sofronas, Advanced Analytics, DirecTV

Room:Milano III

Wednesday

Wed

12:05 pm

Wednesday, June 22, 2022 12:05 pm

Exploring Digital Governance Use Cases

Speakers: Rob Clarke, VP of Product, Observe Point Cameron Cowan, Senior Director, Product Strategy, ObservePoint

Room:Milano I & II

Wednesday

Wed

1:00 pm

Wednesday, June 22, 2022 1:00 pm

Keynote: Data Stories: From Insightful to Inciteful

Speaker: Wil Reynolds, CEO & Vice President of Innovation at Seer Interactive, SEER Interactive

Room:Milano I & II

Wednesday

Wed

1:40 pm

Wednesday, June 22, 2022 1:40 pm

Ch Ch Ch Ch Changes: Turn & Face the Digital Marketing Strange.

Speaker: Jim Cain, Founding CEO, Napkyn Inc.

Room:Milano I & II

Wednesday, June 22, 2022 1:40 pm

CAUSE, EFFECT AND UNCERTAINTY​​

Speaker: Matt Gershoff, CEO, Conductrics

Room:Milano III

Wednesday

Wed

2:40 pm

Wednesday, June 22, 2022 2:40 pm

Succeeding as a Woman in Analytics​

Speaker: Riesling Walker, Data Science Manager, Home Depot

Room:Milano I & II

Wednesday, June 22, 2022 2:40 pm

Top Ten Tips for A/B Testing​

Speaker: Anil Batra, Managing Partner, Optizent

Room:Milano III

Wednesday

Wed

3:30 pm

Wednesday, June 22, 2022 3:30 pm

Keynote: Analytics Power Hour, LIVE

Speakers: Michael Helbling, Managing Partner, Stacked Analytics Moe Kiss, Marketing Data Lead, Canva Tim Wilson, Co-founder, Head of Solutions, facts and feelings

Room:Milano I & II

Wednesday

Wed

4:20 pm

Wednesday, June 22, 2022 4:20 pm

Highlights and Insights – All About You

Wednesday

Wed

5:00 pm

Wednesday, June 22, 2022 5:00 pm

It’s a Wrap!

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Milano I & II

Thursday, June 23, 2022

Thursday

Thu

8:30 am

Thursday, June 23, 2022 8:30 am

Workshop: Intro to AI for Marketing Workshop

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Octavius 1

Thursday, June 23, 2022 8:30 am

Workshop: SQL on GA in BQ: BigQuery for Digital Marketers

Speaker: Anil Batra, Managing Partner, Optizent

Room:Milano 3

Thursday, June 23, 2022 8:30 am

Workshop: Data Literacy and Visualization – The New Big Data Skills

Speaker: Lee Feinberg, Founder and President, DecisionViz

Room:Octavius 7/8

Thursday

Thu

2:00 pm

Thursday, June 23, 2022 2:00 pm

One-to-One Mentorship

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pisa

Thursday, June 23, 2022 2:00 pm

One-to-One Mentorship

Speaker: Anil Batra, Managing Partner, Optizent

Room:Pisa

Thursday, June 23, 2022 2:00 pm

One-to-One Mentorship

Speaker: Geddy van Elburg, Founder, IONMOON

Room:Pisa

Thursday

Thu

4:30 pm

Thursday, June 23, 2022 4:30 pm

One-to-One Mentorship

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pisa

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