Marketing Analytics Summit 2022 Las Vegas | View this year's agenda

Marketing Analytics Summit 2022 Las Vegas
June 20-23, 2022

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Monday, Jun 20, 2022

Monday

Mon

8:30 am

Monday, Jun 20, 2022 8:30 am

Workshop: Google Analytics 4 ...

Speaker: Charles Farina, Head of Innovation, Adswerve, Inc.

Monday, Jun 20, 2022 8:30 am

One-to-One Mentorship

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, Jun 20, 2022 8:30 am

One-to-One Mentorship

Speaker: Cory Underwood, Platform Engineer, Search Discovery

Monday, Jun 20, 2022 8:30 am

One-to-One Mentorship

Speaker: Geddy van Elburg, Owner/ International Digital Marketing Consultant, Global Topology BV

Monday, Jun 20, 2022 8:30 am

One-to-One Mentorship

Speaker: Moe Kiss, Marketing Data Lead, Canva

Monday

Mon

10:30 am

Monday, Jun 20, 2022 10:30 am

One-to-One Mentorship

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday, Jun 20, 2022 10:30 am

One-to-One Mentorship

Speaker: Geddy van Elburg, Owner/ International Digital Marketing Consultant, Global Topology BV

Monday, Jun 20, 2022 10:30 am

One-to-One Mentorship

Moderator: Cory Underwood, Platform Engineer, Search Discovery

Monday, Jun 20, 2022 10:30 am

One-to-One Mentorship

Speaker: Wil Reynolds, Founder and VP of Innovation, SEER Interactive

Monday

Mon

12:30 pm

Monday, Jun 20, 2022 12:30 pm

One-to-One Mentorship

Speaker: Cory Underwood, Platform Engineer, Search Discovery

Monday, Jun 20, 2022 12:30 pm

One-to-One Mentorship

Speaker: Geddy van Elburg, Owner/ International Digital Marketing Consultant, Global Topology BV

Monday

Mon

1:30 pm

Monday, Jun 20, 2022 1:30 pm

Workshop: Care and Feeding of Digital Analysts

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday

Mon

7:00 pm

Monday, Jun 20, 2022 7:00 pm

Ad Hoc Dinner: Margaritaville (Right across the Strip from Caesar’s)

Tuesday, Jun 21, 2022

Tuesday

Tue

7:30 am

Tuesday, Jun 21, 2022 7:30 am

Registration & Networking Breakfast

Tuesday

Tue

8:00 am

Tuesday, Jun 21, 2022 8:00 am

Conference Chair Welcome – People Like Us

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday

Tue

8:30 am

Tuesday, Jun 21, 2022 8:30 am

Digital Analytics Association Welcome

Speakers: Kim Mosley, Executive Director, Digital Analytics Association David McBride, DAA Board Member and VP, Retail Strategy, Quantum Metric

Tuesday

Tue

8:40 am

Tuesday, Jun 21, 2022 8:40 am

Keynote: Data -> Info -> Wisdom: 20 Years of Analytics Success

Speaker: June Dershewitz, DAA Board Chair and Data Strategy, Major Music Streaming and Ecommerce Platform, Seattle, WA

Tuesday

Tue

9:20 am

Tuesday, Jun 21, 2022 9:20 am

Diamond Sponsored Session – Performing meaningful analyses in highly regulated industries – case studies

Speaker: Mateusz Krempa, Chief Revenue Officer, Piwik PRO

Tuesday

Tue

9:40 am

Tuesday, Jun 21, 2022 9:40 am

Exhibits & Morning Coffee Break

Tuesday

Tue

10:00 am

Tuesday, Jun 21, 2022 10:00 am

Measuring the Value of a Digital Analyst

Speaker: Mai Alowaish, Chief Data Officer, Gulf Bank

Tuesday, Jun 21, 2022 10:00 am

Privacy: 2022

Speaker: Cory Underwood, Platform Engineer, Search Discovery

Tuesday

Tue

10:50 am

Tuesday, Jun 21, 2022 10:50 am

Cross Cultural International Marketing

Speaker: Geddy van Elburg, Owner/ International Digital Marketing Consultant, Global Topology BV

Tuesday, Jun 21, 2022 10:50 am

Controlling Tags So They Don’t Control You​

Speaker: Jennifer Kunz, Principle Architect, 33 Sticks

Tuesday

Tue

11:30 am

Tuesday, Jun 21, 2022 11:30 am

Roundtable Breakout: Best. Advice. Ever.

Tuesday

Tue

12:30 pm

Tuesday, Jun 21, 2022 12:30 pm

Lunch – DAA Women in Analytics Lunch

Speakers: June Dershewitz, DAA Board Chair and Data Strategy, Major Music Streaming and Ecommerce Platform, Seattle, WA Barbara Kalicki, Manager, Data Strategy, Publicis Sapient Kim Mosley, Executive Director, Digital Analytics Association Yvette Elliott, COO, ClickInsight

Tuesday

Tue

1:30 pm

Tuesday, Jun 21, 2022 1:30 pm

Keynote: Getting a Seat at the Table

Speaker: Seung Park, Head of Digital Analytics and AI/ML Marketing Innovation, Merck

Tuesday

Tue

2:20 pm

Tuesday, Jun 21, 2022 2:20 pm

Data Transformation Ecosystem

Speaker: John Lovett, Senior Director of Data Strategy, Search Discovery

Tuesday, Jun 21, 2022 2:20 pm

July 1, 2023: The End of an Era – And Not a Moment Too Soon!

Speaker: Doug Hall, Senior Director of Analytics EMEA, Media.Monks

Tuesday

Tue

3:00 pm

Tuesday, Jun 21, 2022 3:00 pm

Afternoon Break & Exhibits

Tuesday

Tue

3:30 pm

Tuesday, Jun 21, 2022 3:30 pm

Measuring the Immeasurables

Speaker: Ibrahim Elawadi, Senior Insights Advocate, Greenpeace

Tuesday, Jun 21, 2022 3:30 pm

Overcoming Poverty with a Dashboard

Speakers: Charlotte Belshe, Senior Director of Marketing, Outreach International Alex Gunnerson, Data Visualization Analyst II, Evolytics

Tuesday

Tue

4:20 pm

Tuesday, Jun 21, 2022 4:20 pm

Platinum Sponsored Session – Beyond Multi-Touch: The Future of Marketing Attribution

Speaker: Jim Gianoglio, Director, Media Innovations, Bounteous

Tuesday

Tue

4:40 pm

Tuesday, Jun 21, 2022 4:40 pm

Keynote: Architecting a Data Culture by Hand

Speaker: Lauren Stern, Data Science Community & Portfolio Lead, Audi America

Wednesday, Jun 22, 2022

Wednesday

Wed

9:30 am

Wednesday, Jun 22, 2022 9:30 am

Keynote: Customer Journey Insights for Business Growth

Speaker: Weiwei Hu, Director, Marketing Insights and Data, Zendesk

Wednesday

Wed

10:10 am

Wednesday, Jun 22, 2022 10:10 am

Exhibits & Morning Coffee Break

Wednesday

Wed

10:40 am

Wednesday, Jun 22, 2022 10:40 am

If I Tell You the Answer, What Are You Going To Do With It?

Speaker: Neil Mason, Principal Consultant, Applied Insights

Wednesday, Jun 22, 2022 10:40 am

Effective Data Communication Using Data Studio

Speaker: Michele Kiss, Senior Partner, Analytics Demystified

Wednesday

Wed

11:25 am

Wednesday, Jun 22, 2022 11:25 am

Stay Tuned

Speaker: Moe Kiss, Marketing Data Lead, Canva

Wednesday, Jun 22, 2022 11:25 am

Going Old School: Testing and Optimizing Direct Mail​​

Speaker: Alex Sofronas, Advanced Analytics, DirecTV

Wednesday

Wed

1:00 pm

Wednesday, Jun 22, 2022 1:00 pm

Keynote: Data Stories: From Insightful to Inciteful

Speaker: Wil Reynolds, Founder and VP of Innovation, SEER Interactive

Wednesday

Wed

1:40 pm

Wednesday, Jun 22, 2022 1:40 pm

Ch Ch Ch Ch Changes: Turn & Face the Digital Marketing Strange.

Speaker: Jim Cain, Founding CEO, Napkyn Inc.

Wednesday, Jun 22, 2022 1:40 pm

CAUSE, EFFECT AND UNCERTAINTY​​

Speaker: Matt Gershoff, CEO, Conductrics

Wednesday

Wed

2:40 pm

Wednesday, Jun 22, 2022 2:40 pm

Succeeding as a Woman in Analytics​

Speaker: Riesling Meyer, Data Scientist

Wednesday, Jun 22, 2022 2:40 pm

Top Ten Tips for A/B Testing​

Speaker: Anil Batra, Managing Partner, Optizent

Wednesday

Wed

3:30 pm

Wednesday, Jun 22, 2022 3:30 pm

Keynote: Analytics Power Hour, LIVE

Speakers: Michael Helbling, Managing Partner, Stacked Analytics Moe Kiss, Marketing Data Lead, Canva Tim Wilson, Senior Director of Analytics, Search Discovery

Wednesday

Wed

4:20 pm

Wednesday, Jun 22, 2022 4:20 pm

Highlights and Insights – All About You

Wednesday

Wed

5:00 pm

Wednesday, Jun 22, 2022 5:00 pm

It’s a Wrap!

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday, Jun 23, 2022

Thursday

Thu

8:30 am

Thursday, Jun 23, 2022 8:30 am

Workshop: Intro to AI for Marketing Workshop

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday, Jun 23, 2022 8:30 am

Workshop: SQL on GA in BQ: BigQuery for Digital Marketers

Speaker: Anil Batra, Managing Partner, Optizent

Thursday, Jun 23, 2022 8:30 am

Workshop: Data Literacy and Visualization – The New Big Data Skills

Speaker: Lee Feinberg, Founder and President, DecisionViz

Thursday

Thu

2:00 pm

Thursday, Jun 23, 2022 2:00 pm

One-to-One Mentorship

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday, Jun 23, 2022 2:00 pm

One-to-One Mentorship

Speaker: Anil Batra, Managing Partner, Optizent

Thursday, Jun 23, 2022 2:00 pm

One-to-One Mentorship

Speaker: Geddy van Elburg, Owner/ International Digital Marketing Consultant, Global Topology BV

Thursday

Thu

3:45 pm

Thursday, Jun 23, 2022 3:45 pm

One-to-One Mentorship

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday, Jun 23, 2022 3:45 pm

One-to-One Mentorship

Speaker: Wil Reynolds, Founder and VP of Innovation, SEER Interactive

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