Marketing Analytics Summit 2022 Las Vegas | View this year's agenda

Marketing Analytics Summit 2022 Las Vegas
June 20-23, 2022

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Monday, June 20, 2022

Monday

Mon

8:30 am

Monday, June 20, 2022 8:30 am

Workshop: Google Analytics 4 – The New GA Workshop

Speaker: Charles Farina, Head of Innovation, Adswerve, Inc.

Room:Milano III

Monday

Mon

10:30 am

Monday, June 20, 2022 10:30 am

One-to-One Mentorship

Moderator: Cory Underwood, Analytics Engineer, Search Discovery

Room:Pisa

Monday

Mon

12:30 pm

Monday, June 20, 2022 12:30 pm

Workshop: Care and Feeding of Digital Analysts

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Milano III

Monday

Mon

7:00 pm

Monday, June 20, 2022 7:00 pm

Ad Hoc Dinner: Margaritaville (Right across the Strip from Caesar’s)

Tuesday, June 21, 2022

Tuesday

Tue

7:30 am

Tuesday, June 21, 2022 7:30 am

Registration & Networking Breakfast

Room:Octavius Foyer & Octavius 25

Tuesday

Tue

8:00 am

Tuesday, June 21, 2022 8:00 am

Conference Chair Welcome – People Like Us

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Milano I & II

Tuesday

Tue

8:30 am

Tuesday, June 21, 2022 8:30 am

Digital Analytics Association Welcome

Speakers: Kim Mosley, Executive Director, Digital Analytics Association David McBride, DAA Board Member and VP, Retail Strategy, Quantum Metric

Room:Milano I & II

Tuesday

Tue

8:40 am

Tuesday, June 21, 2022 8:40 am

Keynote: You’ve Convinced the C-Suite that Data is Important. Now What?

Speaker: June Dershewitz, Data Strategist, Major Music Streaming and Ecommerce Platform, Seattle, WA

Room:Milano I & II

Tuesday

Tue

9:20 am

Tuesday, June 21, 2022 9:20 am

Diamond Sponsored Session – Performing meaningful analyses in highly regulated industries – case studies

Speaker: Mateusz Krempa, Chief Revenue Officer, Piwik PRO

Room:Milano I & II

Tuesday

Tue

9:40 am

Tuesday, June 21, 2022 9:40 am

Exhibits & Morning Coffee Break

Room:Octavius 25

Tuesday

Tue

10:00 am

Tuesday, June 21, 2022 10:00 am

Personalization ROI without Ecommerce: An Optimization Framework for Brands

Speaker: Rachelle Maisner, Director of Analytics, Wunderman Thompson

Room:Milano I & II

Tuesday, June 21, 2022 10:00 am

Privacy: 2022

Speaker: Cory Underwood, Analytics Engineer, Search Discovery

Room:Milano III

Tuesday

Tue

10:50 am

Tuesday, June 21, 2022 10:50 am

Cross Cultural International Marketing

Speaker: Geddy van Elburg, Founder, Global Topology BV

Room:Milano I & II

Tuesday, June 21, 2022 10:50 am

Controlling Tags So They Don’t Control You​

Speaker: Jennifer Kunz, Principle Architect, 33 Sticks

Room:Milano III

Tuesday

Tue

11:30 am

Tuesday, June 21, 2022 11:30 am

Roundtable Breakout: Best. Advice. Ever

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Milano I & II

Tuesday

Tue

12:30 pm

Tuesday, June 21, 2022 12:30 pm

Lunch – DAA Women in Analytics Lunch

Speakers: June Dershewitz, Data Strategist, Major Music Streaming and Ecommerce Platform, Seattle, WA Barbara Kalicki, Manager, Data Strategy, Publicis Sapient Kim Mosley, Executive Director, Digital Analytics Association Yvette Elliott, COO, ClickInsight

Room:Milano I & II

Tuesday, June 21, 2022 12:30 pm

Lunch in the Exhibit Hall

Tuesday

Tue

1:30 pm

Tuesday, June 21, 2022 1:30 pm

Keynote: Getting a Seat at the Table

Speaker: Seung Park, Head of Digital Analytics and AI/ML Marketing Innovation

Moderator: Jim Gianoglio, Director, Media Innovations, Bounteous

Room:Milano I & II

Tuesday

Tue

2:20 pm

Tuesday, June 21, 2022 2:20 pm

Data Transformation Ecosystem

Speaker: John Lovett, Senior Director of Data Strategy, Search Discovery

Room:Milano I & II

Tuesday

Tue

3:00 pm

Tuesday, June 21, 2022 3:00 pm

Afternoon Break & Exhibits

Tuesday, June 21, 2022 3:00 pm

The End of an Era – And not a Moment to soon!

Speaker: Doug Hall, Senior Director of Analytics EMEA, Media.Monks

Room:Milano III

Tuesday

Tue

3:30 pm

Tuesday, June 21, 2022 3:30 pm

Measuring the Immeasurables

Speaker: Ibrahim Elawadi, Senior Insights Advocate, Greenpeace

Room:Milano I & II

Tuesday, June 21, 2022 3:30 pm

Overcoming Poverty with a Dashboard

Speakers: Alex Gunnerson, Senior Data Visualization Analyst, Evolytics Charlotte Belshe, Senior Director of Marketing, Outreach International

Room:Milano III

Tuesday

Tue

4:20 pm

Tuesday, June 21, 2022 4:20 pm

Platinum Sponsored Session – Beyond Multi-Touch: The Future of Marketing Attribution

Speaker: Jim Gianoglio, Director, Media Innovations, Bounteous

Room:Milano I & II

Tuesday

Tue

4:40 pm

Tuesday, June 21, 2022 4:40 pm

Keynote: Architecting a Data Culture by Hand

Speaker: Lauren Stern, Data Science Community & Portfolio Lead, Audi America

Room:Milano I & II

Tuesday

Tue

5:00 pm

Wednesday, June 22, 2022

Wednesday

Wed

9:00 am

Wednesday

Wed

9:10 am

Wednesday, June 22, 2022 9:10 am

Why marketing tech is not a silver bullet

Speaker: Casey Knapp, Senior Account Executive, Adverity

Room:Milano I & II

Wednesday

Wed

9:30 am

Wednesday, June 22, 2022 9:30 am

Keynote: Customer Journey Insights for Business Growth

Speaker: Weiwei Hu, Director, Marketing Insights and Data, Zendesk

Room:Milano I & II

Wednesday

Wed

10:10 am

Wednesday, June 22, 2022 10:10 am

Exhibits & Morning Coffee Break

Room:Octavius 25

Wednesday

Wed

10:40 am

Wednesday, June 22, 2022 10:40 am

If I Tell You the Answer, What Are You Going To Do With It?

Speaker: Neil Mason, Principal Consultant, Applied Insights

Room:Milano I & II

Wednesday, June 22, 2022 10:40 am

Effective Data Communication Using Data Studio

Speaker: Michele Kiss, Senior Partner, Analytics Demystified

Room:Milano III

Wednesday

Wed

11:25 am

Wednesday, June 22, 2022 11:25 am

From Data Services to Data Products

Speaker: Moe Kiss, Marketing Data Lead, Canva

Room:Milano I & II

Wednesday, June 22, 2022 11:25 am

Going Old School: Testing and Optimizing Direct Mail​​

Speaker: Alex Sofronas, Advanced Analytics, DirecTV

Room:Milano III

Wednesday

Wed

12:05 pm

Wednesday, June 22, 2022 12:05 pm

Exploring Digital Governance Use Cases

Speakers: Rob Clarke, VP of Product, Observe Point Cameron Cowan, Senior Director, Product Strategy, ObservePoint

Room:Milano I & II

Wednesday

Wed

1:00 pm

Wednesday, June 22, 2022 1:00 pm

Keynote: Data Stories: From Insightful to Inciteful

Speaker: Wil Reynolds, Founder and VP of Innovation, SEER Interactive

Room:Milano I & II

Wednesday

Wed

1:40 pm

Wednesday, June 22, 2022 1:40 pm

Ch Ch Ch Ch Changes: Turn & Face the Digital Marketing Strange.

Speaker: Jim Cain, Founding CEO, Napkyn Inc.

Room:Milano I & II

Wednesday, June 22, 2022 1:40 pm

CAUSE, EFFECT AND UNCERTAINTY​​

Speaker: Matt Gershoff, CEO, Conductrics

Room:Milano III

Wednesday

Wed

2:40 pm

Wednesday, June 22, 2022 2:40 pm

Succeeding as a Woman in Analytics​

Speaker: Riesling Meyer, Senior Data and Applied Scientist, Microsoft

Room:Milano I & II

Wednesday, June 22, 2022 2:40 pm

Top Ten Tips for A/B Testing​

Speaker: Anil Batra, Managing Partner, Optizent

Room:Milano III

Wednesday

Wed

3:30 pm

Wednesday, June 22, 2022 3:30 pm

Keynote: Analytics Power Hour, LIVE

Speakers: Michael Helbling, Managing Partner, Stacked Analytics Moe Kiss, Marketing Data Lead, Canva Tim Wilson, Senior Director of Analytics, Search Discovery

Room:Milano I & II

Wednesday

Wed

4:20 pm

Wednesday, June 22, 2022 4:20 pm

Highlights and Insights – All About You

Wednesday

Wed

5:00 pm

Wednesday, June 22, 2022 5:00 pm

It’s a Wrap!

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Milano I & II

Thursday, June 23, 2022

Thursday

Thu

8:30 am

Thursday, June 23, 2022 8:30 am

Workshop: Intro to AI for Marketing Workshop

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Octavius 1

Thursday, June 23, 2022 8:30 am

Workshop: SQL on GA in BQ: BigQuery for Digital Marketers

Speaker: Anil Batra, Managing Partner, Optizent

Room:Milano 3

Thursday, June 23, 2022 8:30 am

Workshop: Data Literacy and Visualization – The New Big Data Skills

Speaker: Lee Feinberg, Founder and President, DecisionViz

Room:Octavius 7/8

Thursday

Thu

2:00 pm

Thursday, June 23, 2022 2:00 pm

One-to-One Mentorship

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pisa

Thursday, June 23, 2022 2:00 pm

One-to-One Mentorship

Speaker: Anil Batra, Managing Partner, Optizent

Room:Pisa

Thursday, June 23, 2022 2:00 pm

One-to-One Mentorship

Speaker: Geddy van Elburg, Founder, Global Topology BV

Room:Pisa

Thursday

Thu

4:30 pm

Thursday, June 23, 2022 4:30 pm

One-to-One Mentorship

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pisa

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