Speakers: Experts and peers to mentor you through your professional evolution

Gary Angel
Gary Angel

CEO

Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the  leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at measuringthedigitalworld.com. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press.

Gary Angel is speaker of the following session:

Anil Batra
Anil Batra

Digital Marketing and Analytics Consultant

Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil Batra is speaker of the following session:

    Yoram Bauman
    Yoram Bauman

    The world's first and only stand-up economist

    Yoram Bauman, “the world’s first and only stand-up economist”, performs regularly at colleges and corporate events, sharing the stage with everyone from the late Robin Williams to Paul Krugman. He has appeared in TIME Magazine and on PBS and NPR, and is the co-author of the Cartoon Introduction to Climate Change and the two-volume Cartoon Introduction to Economics, which is now available in Mandarin, Mongolian, and a dozen other languages. Speaking of foreign languages, he is also the organizer of the humor session at the annual meeting of the American Economic Association.

    Yoram now lives in Salt Lake City but spent the prior two decades in Seattle, where he was the founder of Carbon Washington, which in 2016 placed the first-ever carbon tax measure on the ballot in the United States. He has a BA in mathematics from Reed College and a PhD in economics from the University of Washington. His goals in life are to spread joy to the world through economics comedy; to reform economics education; and to implement carbon pricing.

    Yoram Bauman is speaker of the following session:

    Mikel X. Chertudi
    Mikel X. Chertudi

    Co-Founder & CEO

    Mikel Chertudi is a passionate marketing, sales, and product executive with extensive experience in SaaS business models. Former to founding STRALA, Mikel led global digital marketing and media for Adobe (and formerly Omniture) as well as America's inside sales across Adobe's three clouds – Experience, Creative, and Document.  His expertise is rooted in creating personalized customer experiences and running large-scale media programs.  Due to his experience in all facets of sales and marketing, he frequently speaks at industry conferences and has authored best-practice guides and research on a variety of subjects including demand creation, media strategy, personalization, attribution and measurement, among other topics.  Mikel and his wife, Nanette, live with their four children nestled in the Silicon Slopes of Utah’s thriving tech community. 

    Mikel X. Chertudi is speaker of the following session:

    Andy Crestodina
    Andy Crestodina

    Chief Marketing Officer and Co-Founder

    Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.

    Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.

    He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics.

    • Top 10 Online Marketing Experts to Watch, Forbes
    • Top 50 Marketing Influencer, Entrepreneur Magazine
    • Top 10 Social Media Influencers to Watch, Social Media Explorer
    • Top 50 Content Marketing Influencers to Follow, Outbrain

    He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

    Andy Crestodina is speaker of the following session:

    June Dershewitz
    June Dershewitz

    Director of Analytics

    Analytics leader with client-side and consulting background. Deep knowledge of marketing and product analytics. Global industry board experience.

    June Dershewitz is speaker of the following session:

    Ferdinand Ephrem
    Ferdinand Ephrem

    CTO

    Ferdinand Ephrem, partner and CTO at True Impact, a Neuro-technology expert who brings research in neuroscience to the fields of Marketing and Ergonomics. He is the Co-Founder of NeuroTechX a leading international organization whose mission is to facilitate the advancement of neurotechnology by providing key resources and learning opportunities. He holds an MBA in Information Systems, and a specialized Diploma in Human Computer Interaction. With his 15 years of experience in IT solutions consultancy Ferdinand built his career around information systems theories definition and utilization, this led him to develop a interpretation platform based on EEG and bio-data that gives insight and help evaluate the consumer behaviors in media advertising and usability.

    Ferdinand Ephrem is speaker of the following session:

    Lee Feinberg
    Lee Feinberg

    Founder and President

    DecisionViz

    Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.

    Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
    Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.

    Lee Feinberg is speaker of the following session:

    Elea Feit
    Elea Feit

    Assistant Professor of Marketing

    Drexel University's LeBow College of Business

    Elea McDonnell Feit is an Assistant Professor of Marketing at Drexel University and a Senior Fellow The Wharton School at the University of Pennsylvania.  Her research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She enjoys making analytics and statistics accessible to a broad audience and has recently co-authored a book on R for Marketing Research and Analytics with Chris Chapman and a DataCamp course on Choice Modeling in R. She regularly teaches popular tutorials and workshops for practitioners on digital marketing, marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate, MBA and MS Business Analytics classes at Drexel and Wharton.  She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from the University of Pennsylvania.

    Elea Feit is speaker of the following sessions:

    Rand Fishkin
    Rand Fishkin

    Founder

    Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
    Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
    Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
    Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
    In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
    Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in NewsweekThe Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

    Rand Fishkin is speaker of the following session:

    Matt Gershoff
    Matt Gershoff

    Cofounder

    Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.

    Matt Gershoff is speaker of the following session:

    Stéphane Hamel
    Stéphane Hamel

    Digital Analytics Thought Leader

    Consultant

    Stéphane Hamel is a seasoned consultant, Faculty Chair, Digital Analytics for Simplilearn / MarketMotive and distinguished thought leader in the field of digital analytics. Recognized as Google Product Strategy/Expert (2016) and named Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model, the Web Analytics Solution Profiler (WASP) quality assurance tool as well as other tools and concepts throughout the years. Stéphane has previously held a leadership position with award winning Cardinal Path agency, board positions with the DAA and thought hundreds of students enrolled in the UBC Award of Achievement in Digital Analytics and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus and serve on a number of advisory boards for agencies, startups and vendors in the digital analytics industry. He is frequently called upon to speak at conferences around the world and an often-quotedmedia contributor on the topic of digital intelligence and analysis. Stéphane holds an MBA in eBusiness and work from home in a historical heritage area called Île d’Orléans, near Québec-city, Canada.

    Stéphane Hamel is speaker of the following session:

      Michael Helbling
      Michael Helbling

      Analytics Practice Lead

      Michael Helbling is the Analytics Practice Lead at Search Discovery. In that role he guides clients in creating meaningful analytics programs that drive value in real terms. For more than a decade he has been a practitioner of digital analytics with expertise in implementation, data interpretation, and optimization. In 2015, Search Discovery’s Analytics Practice became the first North American company recognized as an Adobe Analytics specialized partner, and also won recognition from Google as the recipient of The Google Analytics Award for Excellence.

      He frequently speaks and writes about analytics topics and is a co-host on The Digital Analytics Power Hour podcast.

      Michael Helbling is speaker of the following session:

      Krishna Kallakuri
      Krishna Kallakuri

      President

      Krishna Kallakuri is President & founder of Loven Systems, the creators of diwo®.  Krishna’s visionary leadership and delivery of transformational BI and Analytics initiatives to leading Fortune 500's has landed the practice he has founded on the Midwest’s Fastest-Growing list. With 20 years of expertise in technology and executive management, Mr. Kallakuri’s passion for advanced analytics, cognitive technologies, and artificial intelligence has led to pioneering work—most recently the launch of diwo®, which was developed from the ground up as a “business-first” platform to address the adoption issues common with other transformative initiative

      Krishna Kallakuri is speaker of the following session:

      Michele Kiss
      Michele Kiss

      Senior Partner

      Michele Kiss is a recognized digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Senior Partner at Web Analytics Demystified, where she works with clients on analysis, training, and process, to help them draw insight from their digital data. Michele is the winner of the Digital Analytics Association "Rising Star" award (2011) and "Practitioner of the Year" award (2013). She is a frequent blogger, writer, podcast contributor and speaker. You can read her thoughts at michele.analyticsdemystified.com 

      Michele Kiss is speaker of the following session:

      Moe Kiss
      Moe Kiss

      Analytics Consultant and Digital Analytics Power Hour CoHost

      Moe had an unusual entry path in to digital analytics moving from Defence to Australia's biggest online fashion retailer, THE ICONIC. She has worked both agency and client side and has experience with a variety of tools such as Tableau, R, SQL, Google Analytics and Excel. Moe is a strong advocate for gender and cultural diversity, organisational mentoring and networking.

      Moe Kiss is speaker of the following sessions:

      Lusine Kodagolian
      Lusine Kodagolian

      Principal

      As the founder of StratInt Research, Lusine Kodagolian has worked with companies of every size and in virtually every sector to help connect the dots between digital, social, and PR and their impact on business goals. From designing measurement frameworks and KPIs to crafting compelling, data-driven stories, Lusine has worked with clients like the Department of Defense, the Department of Army, Georgetown University, AbbVie, Fiserv, ExxonMobil, Verizon, ManpowerGroup, as well as several other Fortune 500 companies. As a consultant to these companies, she navigated some of the most complex measurement challenges, helping her clients understand the true value of measurement and the importance of planning and KPI-setting as one of the first steps in every analytics journey. Prior to founding her company, Lusine worked for Dow Jones, Hill+Knowlton Strategies, Ogilvy Public Relations Worldwide and Siemens Enterprise Networks, where she challenged her colleagues to think outside the box and always answer the ‘Why’ before looking for ‘So What.’

      Lusine Kodagolian is speaker of the following sessions:

        Valerie Kroll
        Valerie Kroll

        Optimization Director

        Valerie is passionate about data, like really passionate about data, and leverages that enthusiasm to help stakeholders make smarter decisions and mitigate the inherent risk that comes with digital experimentation. As an Optimization Director at Search Discovery, she spends her days crafting evidence-based hypothesis libraries, utilizing advanced AI features in testing platforms, and creatively solving tough problems to ensure long-lasting business results.

        Prior to her current role, Valerie established and led the first Digital Analytics and Optimization programs at both UBS and the American Medical Association, and in 2014, her first year as a Digital Analyst, she was honored to be a finalist for the DAA “Rising Star” award. Always an active member of the digital analytics community, she currently serves as the President Elect of the DAA Board of Directors, and continues to provide new perspectives and insights on testing and optimization by frequently speaking on the digital analytics conference circuit and appearing on industry podcasts.

        Valerie Kroll is speaker of the following session:

        John Lovett
        John Lovett

        Senior Director of Data Strategy

        John Lovett is an analytics thought leader who has dedicated nearly two decades to researching, writing, and consulting on data and analytics. He is widely recognized for his data strategy work that has helped large enterprises, mid-sized companies, and nonprofits gain value from digital data. John served as the President of the Digital Analytics Association and was instrumental in shifting the focus of the organization from website data to all digital data. John is a Certified Web Analyst and author of Social Media Metrics Secrets. Currently, John is the Senior Director of Data Strategy at Search Discovery, Inc.

        John Lovett is speaker of the following session:

        Diana Lucaci
        Diana Lucaci

        Founder & CEO

        Diana Lucaci is the Founder and CEO of True Impact, a leading neuromarketing research and strategy firm. She is a Committee Member of the Standards Council of Canada and served as Chair of the Neuromarketing Science and Business Association (NMSBA) for 2012-2018 term. Diana won the Best in Class research award from the Marketing Research and Intelligence Association (MRIA) and has advised many Global 500 companies, including General Motors, Colgate-Palmolive, Yahoo, Miller Coors, Nissan Motors and many others. She holds a degree in Neuroscience and Psychology from the University of Toronto and leads True Impact’s mission of driving business growth through brain science.

        Diana Lucaci is speaker of the following session:

        Jim Mason
        Jim Mason

        Sr Partner

        Jim leads Ebiquity’s Data and Analytics practice in the USA. 

        Specializing in marketing transformation, Jim leads major engagements and global client relationships for Ebiquity.  His work spans advanced analytics, marketing technology, and marketing operating models. 

        In his 20+ year career in professional services, Jim has worked at digital agencies (Razorfish), strategy consultancies (Deloitte Consulting), and technology firms.  He brings extensive experience and thought leadership in retail, travel, and financial services.  Immediately prior to joining Ebiquity, Jim led Publicis Sapient’s business consulting practice across Europe and the Middle East. 

        Jim holds an MBA from Emory University’s Goizueta Business School where he was a Woodruff Scholar, and a degree in Industrial Engineering from Georgia Tech. 

        Jim Mason is speaker of the following session:

        Dan McGaw
        Dan McGaw

        Founder & CEO

        EffinAmazing

        Dan McGaw is a serial entrepreneur who has a passion for making everything around him better. As the Founder and CEO of Effin Amazing, an Analytics and CRO consultancy, he oversees marketing, analytics and growth hacking for the company's clients. He previously founded Fuelzee, Starter Studio and Bootstrap Academy, to name a few. He was instrumental in the immense growth of Code School (which was recently acquired) as well as KISSmetrics. In his spare time, he likes to hang out with his wife and three sons, coming up with new businesses and doing laundry.

        Dan McGaw is speaker of the following session:

        Joe Miscavige
        Joe Miscavige

        Director of Analytics

        Joe MIscavige is the Director of Analytics within the Business Intelligence Group at PBS, where he is responsible for providing actionable, data-driven insights about children’s media and education throughout the organization as well as leading on data visualization and data literacy initiatives. Prior to joining PBS, Joe managed cross-network advanced platform analysis for AMC Networks. He is a co-leader of the Digital Analytics Association, Washington D.C. chapter and the DAA’s Practitioner of the Year for 2018. Joe holds a Master of Science in Library & Information Science from Long Island University and a Bachelor of Arts in Public Relations from Susquehanna University. Follow him on Twitter at @joemiscavige to learn all of the secrets.

        Joe Miscavige is speaker of the following session:

        Mike Moran
        Mike Moran

        Senior Strategist

        Mike is Senior Strategist and product leader at SoloSegment a provider of behavior-based personalization technologies that connect customers with content that converts. Mike is a former IBM Distinguished Engineer and Open Group Distinguished IT Specialist with 11 US patents on search, text analytics, data analytics, and web technologies. Mike is the author or co-author of three books, Search Engine Marketing, Inc., Outside-In Marketing, and Do It Wrong Quickly, and serves on the faculty at the Rutgers Business School and a Visiting Lecturer at the Darden School of Business. Mike is also a Certified Speaking Professional, the highest earned honor of the National Speakers Association, and speaks on digital marketing technology worldwide. He is also a Senior Fellow at the Society for New Communications Research and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.

        Neil Moree
        Neil Moree

        Director of Digital Analytics

        Neil Moree is Director of Digital Analytics Operations at LendingTree. He started at LendingTree five years ago as a team of one and has since hired and trained a staff that makes a considerable impact on analytics, product testing, optimization, analysis, and audience-building. LendingTree’s stock has grown ten-fold in the past five years and expanded into many new products and web properties.

         
        Neil is primarily focused providing consistent methods of measuring digital behavior and exposing them to the organization. His focus is to maintain a center of excellence for self-service and insight-building.

        Neil Moree is speaker of the following session:

        Easton Morrow
        Easton Morrow

        Account Executive

        Bio Forthcoming

        Easton Morrow is speaker of the following session:

        Mary Owusu
        Mary Owusu

        Vice President, Digital Strategy & Analytics

        Mary leads the analytics and digital strategy disciplines at Mower—a full service advertising, marketing and PR agency. With a strong background in performance measurement, she specializes in translating complex data into actionable insights about the trends and behaviors happening within a marketplace, then provides a roadmap of how businesses can use those insights to gain a strong competitive advantage. Highlights of her past and present client list include Ford, Mattel, and Siemens.

         
        Mary is also a professor at the Canisius College where she has taught digital marketing to undergraduate and MBA students since 2012. Alongside executives from Google, Microsoft and Adobe, she is a director on the Digital Analytics Association board, working to create programs and initiatives that advance the digital analytics field globally. Mary is also a sought-after keynote speaker on a myriad of marketing and analytics topics, a top-3 finalist for the 2018 Top Analytics Practitioner award, and was named the 2018 ATHENA Young Professional Award recipient by the Buffalo Niagara Partnership. She has been featured in Adweek and is active on LinkedIn and on Twitter (https://www.linkedin.com/in/maryo and @AnalyticsMary).

        Mary Owusu is speaker of the following session:

        Laura Patterson
        Laura Patterson

        President

        Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”.  Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making.  Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations.  Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

        Laura Patterson is speaker of the following session:

        Jim Sterne
        Jim Sterne

        Founder

        Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.

        Jennifer Veesenmeyer
        Jennifer Veesenmeyer

        Head of Voice of Customer Analytics

        Cigna

        Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.


        Jennifer Veesenmeyer is speaker of the following sessions:

        Tim Wilson
        Tim Wilson

        Senior Director of Analytics

        Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.

        Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.

        Tim Wilson is speaker of the following sessions:

        Marilee Yorchak
        Marilee Yorchak

        Executive Director

        Marilee Yorchak has operational responsibility for all of the DAA's programs and activities, as well as supervising DAA staff and vendor relationships. She works closely with the Board to ensure that new initiatives track to the DAA's mission, that budgetary goals are met, and that organizational growth meets or surpasses its targets. DAA, Marilee served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University.