Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at measuringthedigitalworld.com. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press.
Gary Angel is speaker of the following session:
Chief Algorithms Officer
As Overstock.com’s Chief Algorithms Officer, Dr. Kamelia Aryafar leads the company’s machine learning, data science, data engineering and analytics functions across the marketing, customer, sourcing, and website verticals. Since joining Overstock.com in 2017, Kamelia’s teams have integrated state-of-the-art machine learning and artificial intelligence algorithms across various product teams, including personalization, pricing, ranking, search, recommender systems, marketing, CRM, advertising technologies, email, sourcing and supply chain.
Kamelia transitioned from academia to industry as a Senior Machine Learning Scientist and Lead at Etsy in 2013, where she worked with different product teams across several platforms to integrate machine learning and artificial intelligence algorithms throughout the organization. This work allowed her to apply the latest technology in the realm of e-commerce.
Kamelia holds a Ph.D. and M.Sc. in computer science and machine learning from Drexel University, and has published several papers in scientific journals. An active member of the machine learning community, she frequently speaks at academic and industry conferences focusing on advancing the field of artificial intelligence.
Kamelia Aryafar Ph.D is speaker of the following session:
Chief Marketing Officer and Co-Founder
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.
He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics.
Top 10 Online Marketing Experts to Watch, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 10 Social Media Influencers to Watch, Social Media Explorer
Top 50 Content Marketing Influencers to Follow, Outbrain
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Andy Crestodina is speaker of the following session:
Head of Data Governance and Analytics
Analytics leader with client-side and consulting background. Deep knowledge of marketing and product analytics. Global industry board experience.
June Dershewitz is speaker of the following session:
Team Lead for Digital Analytics
Mike Doll is speaker of the following session:
Founder and President
Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.
Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.
Lee Feinberg is speaker of the following session:
Assistant Professor of Marketing
Drexel University's LeBow College of Business
Elea McDonnell Feit is an Assistant Professor of Marketing at Drexel University and a Senior Fellow The Wharton School at the University of Pennsylvania. Her research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She enjoys making analytics and statistics accessible to a broad audience and has recently co-authored a book on R for Marketing Research and Analytics with Chris Chapman and a DataCamp course on Choice Modeling in R. She regularly teaches popular tutorials and workshops for practitioners on digital marketing, marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate, MBA and MS Business Analytics classes at Drexel and Wharton. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from the University of Pennsylvania.
Elea Feit is speaker of the following session:
Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.
Rand Fishkin is speaker of the following session:
Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.
Matt Gershoff (Invited) is speaker of the following session:
Head of Analytics & Digital
Moe had an unusual entry path in to digital analytics moving from Defence to Australia's biggest online fashion retailer, THE ICONIC. She has worked both agency and client side and has experience with a variety of tools such as Tableau, R, SQL, Google Analytics and Excel. Moe is a strong advocate for gender and cultural diversity, organisational mentoring and networking.
Moe Kiss is speaker of the following session:
Michele Kiss is a recognized digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Senior Partner at Web Analytics Demystified, where she works with clients on analysis, training, and process, to help them draw insight from their digital data. Michele is the winner of the Digital Analytics Association "Rising Star" award (2011) and "Practitioner of the Year" award (2013). She is a frequent blogger, writer, podcast contributor and speaker. You can read her thoughts at michele.analyticsdemystified.com
Michele Kiss is speaker of the following session:
Senior Director, Data Strategy
John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demysti!ed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is currently the President of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).
John Lovett is speaker of the following session:
Founder & CEO
Dan McGaw is a serial entrepreneur who has a passion for making everything around him better. As the Founder and CEO of Effin Amazing, an Analytics and CRO consultancy, he oversees marketing, analytics and growth hacking for the company's clients. He previously founded Fuelzee, Starter Studio and Bootstrap Academy, to name a few. He was instrumental in the immense growth of Code School (which was recently acquired) as well as KISSmetrics. In his spare time, he likes to hang out with his wife and three sons, coming up with new businesses and doing laundry.
Dan McGaw is speaker of the following session:
Vice President, Analytics and SEO
Mary Owusu leads the analytics and organic search (SEO) disciplines at Mower. With a strong background in performance measurement, Mary specializes in translating complex data into conversations about the trends and behaviors happening within a marketplace, then provides a roadmap of how businesses can use those insights to gain a competitive advantage.
Her past and present client list includes Ford, Chiquita Banana, Truly Good Foods, Welch Allyn, and Siemens.
Mary is also a professor at the Canisius College Wehle School of Business where she has taught digital marketing to undergraduate and MBA students since 2012. She is an active member of the Digital Analytics Association, a sought-after keynote speaker on the topics of data analytics, technical SEO and women in analytics, and was recently named a 2017 40 Under 40 honoree by The Business Journal. You can find her on LinkedIn and on Twitter (@AnalyticsMary).
Mary Owusu is speaker of the following session:
Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.
Laura Patterson is speaker of the following session:
Head of Enterprise Web Analytics and Digital Intelligence
Rusty Rahmer is an experienced digital leader, with over 10 years of experience driving digital strategy, technology program planning, and delivery at Vanguard. Since 2013 Rusty has been leading Vanguard's enterprise digital intelligence program and has since built and managed the firm's Digital Intelligence Center of Excellence. Rusty's expertise is centered in developing digital program strategy, inspiring business leadership to invest, and providing program leadership through organizational construction and operational transformation. Rusty also serves on the Digital Analytics Association's (DAA) Executive Board of Directors and is a member of the DAA's Corporate Membership Advisory Council.
Rusty Rahmer (Invited) is speaker of the following session:
Katie Sasso (Invited) is speaker of the following session:
Vice President, Global Data Solutions for Telco & Tech
Shubhra Srivastava is responsible for driving the strategy and data & analytics solution sets focused on telco and tech partners at MasterCard Advisors. Previously, she has been Advisors the General Manager and P&L owner for various targeting, segmentation, insights and customer/business intelligence solutions within the Digital Media vertica. Prior to Mastercard, Shubhra was driving digital acquisition strategy for American Express, held various roles at Nokia, InterContinetal Hotels Group, Acxiom and FedEx in the areas of customer intelligence, web analytics, information services and marketing analytics.
Shubhra is also a Digital Analytics Association Director Emeritus.
Shubhra Srivastava is speaker of the following session:
Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.
Global Head of Digital Analytics
Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.
Jennifer Veesenmeyer is speaker of the following session:
Senior Director of Analytics
Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.
Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.
Tim Wilson is speaker of the following session:
Marilee Yorchak has operational responsibility for all of the DAA's programs and activities, as well as supervising DAA staff and vendor relationships. She works closely with the Board to ensure that new initiatives track to the DAA's mission, that budgetary goals are met, and that organizational growth meets or surpasses its targets. DAA, Marilee served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University.
Marilee Yorchak is speaker of the following sessions:
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