From market research to direct mail metrics to web analytics to Big Data, the job of “marketing” has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.
This workshop introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.
This workshop will not teach you how to be a data scientist.
It will teach you enough about the language and implications to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.
The Marketing Analytics Summit is going to be transformative and professionally invaluable - but it's going to be Fun too! Indoor skydiving, rooftop thrill rides, zombies or a flying trapeze - what could be better? Cut loose before diving head-first into the world of marketing analytics. See your peers in a different light! (included in your registration).
Indoor Skydiving - Our most popular Fun Thing last year. It's the thrilling sensation of skydiving, without a parachute or airplane, as a 1,000-horsepower motor keeps you floating, flying, free falling through the air with wind speeds up to 120 mph.
Stratosphere Thrill Rides - Ascend 1,149 feet for the most exciting thrill rides in Las Vegas. Strap into the Big Shot and prepare to be shot 160 feet in the air at 45 miles per hour as you overlook the majestic Las Vegas Valley. Insanity extends out 64 feet over the edge of the Stratosphere Tower at a height of over 900 feet and spins you in the open air at speeds of up to three 'G's. X-Scream propels you headfirst, 27 feet over the edge of the Stratosphere Casino, Hotel & Tower. Try not to scream when you go over the edge — you don't want to scare the other riders!
Part thrill ride, part escape room, part maze and part interactive video game, Fear the Walking Dead Survival features elaborate sets, immersive audio and high-tech motion simulator technology. Upon entering, guests are transported to the world of “Fear the Walking Dead,” set against a temporary military medical facility amidst growing rumors of a zombie outbreak. The attraction features a number of “zones” where guests can face their fears and escape a bloodthirsty hoard of the infected.
Experience the art of the flying trapeze. No athletic ability necessary, just an adventurous spirit and willingness to learn. Exhilarating from the get go!
Just show up - just like last year - and look for people who look like fun... that's us! This is a coming-and-going party of hungry and thirsty Marketing Analytics Summit attendees and friends. Find that big, tall table in the bar where you will recognize each other by the way you each carefully analyze the Margarita Menu. Enjoy - But remember, we start early tomorrow, and you do not want to miss the opening keynote! Please drink
“No matter how big your data, you must master storytelling and visualization to influence business decisions.”
Visualization is the new communication medium – not the activity of making charts! Learn how to apply the foundations of visual language, evoke what people really want from their data, and unleash your creativity.
Develop leadership in the processes, people, and culture around visualization. To make big data successful requires you to build new skills in visualization, turn data into stories, and change how teams work together.
This workshop is more than a day of amazing ideas. The exercises and team-based challenges build your confidence with practical ways to immediately improve your visualizations and reveal the “a-ha” insights.
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