Do you feel like I do? Do you feel something is wrong with the way you’ve been doing analytics? The mainstream idea was to gather Business Requirements from stakeholders, define KPIs, create a Solution Design, Implement, Test, Go Live and hope for the best. Tell me. Seriously. How is it going for you?
From market research to direct mail metrics to web analytics to Big Data, the job of “marketing” has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.
This workshop introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.
This workshop will not teach you how to be a data scientist.
It will teach you enough about the language and implications to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.
The Marketing Analytics Summit is going to be transformative and professionally invaluable - but it's going to be Fun too! Private Foodie Tour, Relaxing and Drinks by the Pool or a Private Tour of Las Vegas - what could be better? Cut loose before diving head-first into the world of marketing analytics. See your peers in a different light! (Included in your registration, but sign up is required for individual Activity by June 2nd).
Downtown Lip Smacking Foodie Tour - Are you a Foodie and want to Discover the locals’ favorite destination? Visit the newly revitalized, booming downtown for a taste of true authenticity in independent establishments, with chef-driven, seasonally focused farm-to-table fare and inspired craft cocktails. Guests are treated like VIP with 3-4 signature dishes at every restaurant and a guided walking tour between stops packed with insider information on Las Vegas and the sights along the way. The Tour will be approximately 2 hours with 4 stops.
Pink Jeep – Bright Lights City Tour - Traveling in style is a must in Las Vegas. Attendees will be picked up Caesars Palace in a nine-passenger open-air Jeep Wrangler for a 2 ½ hour tour. The evening’s chauffeur will be your professional tour guide who is an expert on all the magnificent history and urban legends of this exciting and lively town.
There’s no better way to start this Las Vegas tour than at the Welcome to Fabulous Las Vegas sign. This famous sign has made a home in pop culture through cameo appearances in films across decades. Next stop on the tour is driving by the key hotels that helped write the history of Las Vegas.
The past meets the future on the Las Vegas strip’s historic Fremont Street. Guests experience this high-tech sound and light sensation as they stroll down five blocks of video synchronized with music in the vaulted canopy above.
Final stop includes a walk up to the famous erupting volcano at The Mirage.
Fun, Sun & Relaxation at the Pools at Caesars Palace - What better way to set the tone for the days ahead as you relax by the Famous Caesar Palace Pools for a few hours with your industry colleagues! We’ll provide the Cabana’s, the snacks and the drinks and you provide the Suits & Sun block and maybe go for a swim or have a few drinks and discuss the days a head or maybe just relax & decompress in the sun! The time is yours!
Just show up - just like last year - and look for people who look like fun... that's us! This is a coming-and-going party of hungry and thirsty Marketing Analytics Summit attendees and friends. Find that big, tall table in the bar where you will recognize each other by the way you each carefully analyze the Margarita Menu. Enjoy - But remember, we start early tomorrow, and you do not want to miss the opening keynote! Please drink
Before R and Python and machine learning and even pivot tables, there was the ANSI standard language for relational database management systems. This is where you start with everything you need to know as a marketing professional or a digital analyst.
In this full day hands-on workshop, you will learn the fundamentals of database and SQL that marketers and marketing analysts need to conduct deeper analysis on the customer and marketing data.
“No matter how big your data, you must master storytelling and visualization to influence business decisions.”
Visualization is the new communication medium – not the activity of making charts! Learn how to apply the foundations of visual language, evoke what people really want from their data, and unleash your creativity.
Develop leadership in the processes, people, and culture around visualization. To make big data successful requires you to build new skills in visualization, turn data into stories, and change how teams work together.
This workshop is more than a day of amazing ideas. The exercises and team-based challenges build your confidence with practical ways to immediately improve your visualizations and reveal the “a-ha” insights.
What are cookies?
Cookies, among other things, help to make your visit to our website simpler, more pleasant and more logically structured. Cookies are information data which your web browser automatically stores on your computer’s hard disc when you visit our website. Cookies do not do any damage to your computer’s hard disc and they do not transmit any of your personal data to us.
We use the web analysis service Google Analytics to continuously streamline and optimise our sites for users. For this purpose, pseudonymised user profiles are created and small text files are used that are stored on your computer (‘cookies’). The information produced by the cookie about your use of this website, such as
is transmitted to servers of Google Inc. in the USA and stored there. This information is used to evaluate the use of our website, to compile reports on website activities and to provide other services connected with the use of the website and Internet use for purposes of market research and to enable these Internet sites to be made more user-friendly. If necessary, this information is also transmitted to third parties to the extent that this is prescribed by law or if third parties process the data for us. In no event is the IP address ever brought into association with other data relating to the user. IP addresses are anonymised to prevent them from being matched (IP masking).
Users may configure their browsers to prevent cookies from being installed. However, we would point out that in this case it may not be possible to use all of the functions of this website to the full extent
You can find more information about the web analysis service we use on the website of Google Analytics. You can find instructions for preventing your data being processed by the web analysis service at http://tools.google.com/dlpage/gaoptout?hl=en.
Unsere Websites verwendet sogenannte Re-Targeting-Technologien. Wir nutzen diese Technologien, um für Sie das Internetangebot interessanter zu gestalten. Diese Technik ermöglicht es, Internetnutzer, die sich bereits für unsere Dienstleistungen und Produkte interessiert haben, auf den Websites unserer Partner mit Werbung anzusprechen. Wir sind davon überzeugt, dass die Einblendung einer personalisierten, interessenbezogenen Werbung in der Regel für den Internetnutzer interessanter ist als Werbung, die keinen solchen persönlichen Bezug hat. Die Einblendung dieser Werbemittel auf den Seiten unserer Partner erfolgt auf Basis einer Cookie-Technologie und einer Analyse des vorherigen Nutzungsverhaltens. Diese Form der Werbung erfolgt vollkommen anonym. Es werden keine personenbezogenen Daten gespeichert und es werden auch keine Nutzungsprofile mit Ihren personenbezogenen Daten zusammengeführt. Sie können die Verwendung von Cookies durch Google deaktivieren, indem sie die Seite zur Deaktivierung von Google-Werbung aufrufen. Alternativ können Sie die Verwendung von Cookies durch Drittanbieter deaktivieren, indem sie die Deaktivierungsseite der Netzwerkwerbeinitiative aufrufen.