Marketing Analytics Summit Virtual 2021 | Agenda

Marketing Analytics Summit Livestream 2021
Conference - May 10-12
Workshops - May 5-7

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All times are Pacific Daylight Time (PDT/UTC-7) - Workshops run May 5-7 - Conference runs May 10-12

Wednesday, May 5, 2021

Wednesday

Wed

8:45 am

Wednesday, May 5, 2021 8:45 am

Intro to AI for Marketing

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Wednesday, May 5, 2021 8:45 am

SQL on GA in BQ: BigQuery for Digital Marketers

Speaker: Anil Batra, Managing Partner, Optizent

Wednesday, May 5, 2021 8:45 am

Data Literacy and Visualization – The New Big Data Skills

Speaker: Lee Feinberg, Founder and President, DecisionViz

Thursday, May 6, 2021

Thursday

Thu

8:45 am

Thursday, May 6, 2021 8:45 am

Google Analytics 4 – The New ...

Speaker: Charles Farina, Head of Innovation, Adswerve, Inc.

Thursday, May 6, 2021 8:45 am

Soft Skills: The Secret Weapon for ...

Moderator: Anne Wilson Saylor, Director, Analytics Enablement, Blue Acorn iCi

Thursday, May 6, 2021 8:45 am

High Impact Testing That Inspires ...

Speakers: Valerie Kroll, Optimization Director, Search Discovery Julie Shallman, Data Analyst, Search Discovery

Thursday, May 6, 2021 8:45 am

Data Storytelling and Presentation ...

Speaker: Lea Pica, Founder, LeaPica.com

Friday, May 7, 2021

Friday

Fri

8:45 am

Friday, May 7, 2021 8:45 am

Embracing Digital Experience Analytics Transformation

Speaker: Greg Dowling, Global Director of Business Insights, Glassbox

Friday, May 7, 2021 8:45 am

Care and Feeding of Digital Analysts

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Friday, May 7, 2021 8:45 am

Search Analytics Masterclas: SEO Hacks for Analysts

Speaker: Mary Owusu, Founder / Head of Digital, GuruBound

Monday, May 10, 2021

Monday

Mon

8:45 am

Monday, May 10, 2021 8:45 am

Conference Chair Welcome

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Monday

Mon

8:55 am

Monday, May 10, 2021 8:55 am

Digital Analytics Association Welcome

Speaker: June Dershewitz, Data Strategy / DAA Board President, Amazon Music

Monday

Mon

9:00 am

Monday, May 10, 2021 9:00 am

A Fish out of Water; Learning to Swim at Walmart

Speaker: Abdullah Ahmad, Associate Director Web Analytics, Walmart.com

Monday

Mon

9:30 am

Monday, May 10, 2021 9:30 am

Brought to You By SAS

Speaker: Lisa Loftis, Principal, SAS Customer Intelligence

Monday

Mon

10:00 am

Monday, May 10, 2021 10:00 am

The Age of Activation: Predicting – and Acting on – the Customer Journey

Speaker: Steen Rasmussen, Senior Partner, IIH Nordic

Monday, May 10, 2021 10:00 am

Attribution: Theory and (AI) Practice

Speaker: Mariia Bocheva, Attribution and Automation Specialist, Google

Monday

Mon

10:30 am

Monday, May 10, 2021 10:30 am

All the World is Made of Faith, Trust, and Pixie Dust

Speaker: Stéphane Hamel, Analytics Consultant, University Teacher, Consultant

Monday, May 10, 2021 10:30 am

Snappy Analytics!!

Speaker: Yehoshua Coren, Founder & Principal, Analytics Ninja LLC

Monday, May 10, 2021 11:15 am

Avoiding the World’s Most Egregious Analytics Mistakes

Speaker: Mehwash Zafar, Senior Specialist, Performance Marketing, Deloitte Canada

Monday

Mon

11:45 am

Monday, May 10, 2021 11:45 am

The Road to Strategic Data Executive – The View from Half-Way

Speaker: Sharon Flynn, Lead Digital Analytics Consultant, InfoTrust

Monday, May 10, 2021 11:45 am

It’s Not Us, It’s Them – How to Deal with Bad Client Data

Speaker: Courtney Bittelari, Associate Director - Insights & Analytics, Tinuiti

Monday, May 10, 2021 12:30 pm

Integrating Digital Data to Better Understand Your Customers

Speaker: Chris Meares, Manager of Data Integration, ViacomCBS Interactive

Monday

Mon

1:00 pm

Monday, May 10, 2021 1:00 pm

Daily Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Tuesday, May 11, 2021

Tuesday

Tue

8:45 am

Tuesday, May 11, 2021 8:45 am

Morning Welcome

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Tuesday

Tue

9:00 am

Tuesday, May 11, 2021 9:00 am

Bottom Up Digital Transformation

Speaker: Michael Murray, President Data Products & Chief Product Officer, Wunderman Thompson

Tuesday, May 11, 2021 9:40 am

Cross-Device Journey Insight with Event-Based Models

Speaker: Mai AlOwaish, Chief Data Officer, Gulf Bank

Tuesday

Tue

10:20 am

Tuesday, May 11, 2021 10:20 am

7 Habits of Highly Effective People (who work with chuckleheads)

Speaker: Candace Lacy, Senior Program Manager, Blue Cross NC

Tuesday, May 11, 2021 10:20 am

The Technical Side of Server-Side Analytics and Tagging

Speaker: Simo Ahava, Partner & Co-founder, 8-bit-sheep

Tuesday

Tue

10:50 am

Tuesday, May 11, 2021 10:50 am

Roundtable Breakouts: Best. Advice. Ever.

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Tuesday

Tue

11:40 am

Tuesday, May 11, 2021 11:40 am

The Case for Centralized Analytics

Speaker: Ella Nguyen, Principal Analyst, DocuSign

Tuesday, May 11, 2021 11:40 am

Browser Privacy: What’s Changed Recently

Speaker: Cory Underwood, Platform Engineer, Search Discovery

Tuesday

Tue

12:10 pm

Tuesday, May 11, 2021 12:10 pm

How Not to Talk to Executives

Speaker: Kevin Hillstrom, President, MineThatData

Tuesday, May 11, 2021 12:10 pm

Digital Analytics Hacks for the Masses

Speaker: Michele Kiss, Senior Partner, Analytics Demystified

Tuesday

Tue

12:40 pm

Tuesday, May 11, 2021 12:40 pm

Stay Tuned

Tuesday

Tue

1:00 pm

Tuesday

Tue

1:30 pm

Tuesday, May 11, 2021 1:30 pm

Daily Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Wednesday, May 12, 2021

Wednesday

Wed

8:45 am

Wednesday

Wed

9:00 am

Wednesday, May 12, 2021 9:00 am

To Be Announced

Wednesday

Wed

9:30 am

Wednesday, May 12, 2021 9:30 am

To Be Announced

Wednesday

Wed

9:40 am

Wednesday, May 12, 2021 9:40 am

Are Your Digital Analytics Really User Centric? Really?

Speaker: Mohamed Hedi Lassoued, Sr. Digital Analytics & Personalization Expert, E.ON

Wednesday, May 12, 2021 9:40 am

Ethical and Efficient Consent Management

Speaker: Doug Hall, Senior Director of Analytics, MightyHive EMEA

Wednesday

Wed

10:20 am

Wednesday, May 12, 2021 10:20 am

Three Powerful Ways to use Customer Lifetime Value and One Dirty Little Secret

Speaker: Allison Hartsoe, CEO, Ambition Data

Wednesday

Wed

10:50 am

Wednesday, May 12, 2021 10:50 am

Roundtable: Best. Advice. Ever. Round Two

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Wednesday

Wed

11:40 am

Wednesday, May 12, 2021 11:40 am

Women in Analytics Panel

Speaker: Amy Sample, Vice President Business Intelligence, Public Broadcasting Service

Wednesday, May 12, 2021 11:40 am

Bringing Test&Learn to the Store

Speaker: Gary Angel, CEO, Digital Mortar

Wednesday

Wed

12:10 pm

Wednesday, May 12, 2021 12:10 pm

To Be Announced

Wednesday

Wed

12:30 pm

Wednesday, May 12, 2021 12:30 pm

That’s a Wrap!

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

All times are Pacific Daylight Time (PDT/UTC-7) - Workshops run May 5-7 - Conference runs May 10-12
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