Marketing Analytics Summit 2023 Las Vegas | View agenda

Marketing Analytics Summit 2023 Las Vegas
June 19 - 22, 2023

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All times are Pacific Daylight Time (PDT/UTC-7)

Monday, June 19, 2023

Monday

Mon

8:30 am

Monday, June 19, 2023 8:30 am

Full Day Workshop: Hands On with GA4

Speaker: Dana DiTomaso, President & Partner, Kick Point

Room:Summerlin E

Monday, June 19, 2023 8:30 am

Morning Workshop: Care and Feeding of Digital Analysts – A Manager’s Guide

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Summerlin F

Monday

Mon

1:30 pm

Monday, June 19, 2023 1:30 pm

Afternoon Workshop: Design, Structure, and Measure Experiments for Hyper Growth with Customer Empathy

Speaker: Kelly Wortham, Founder & Moderator of the TLC (Test & Learn Community), Test & Learn Community (TLC)

Room:Summerlin F

Tuesday, June 20, 2023

Tuesday

Tue

8:15 am

Tuesday, June 20, 2023 8:15 am

Conference Chair Welcome – Some Things Never Change

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pavilion Ballroom

Tuesday

Tue

8:30 am

Tuesday

Tue

8:40 am

Tuesday, June 20, 2023 8:40 am

Keynote: Fostering Analytics Team Loyalty

Speaker: Josephine (Hua) Pan, Director Marketing Science, Disney Streaming

Room:Pavilion Ballroom

Tuesday

Tue

9:20 am

Tuesday, June 20, 2023 9:20 am

Introduction Exercise

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pavilion Ballroom

Tuesday

Tue

9:40 am

Tuesday, June 20, 2023 9:40 am

Exhibits & Morning Coffee Break

Room:Charleston Ballroom

Tuesday

Tue

10:00 am

Tuesday, June 20, 2023 10:00 am

Rebuilding Broken Trust – When the Data Doesn’t Cut It

Speaker: Lina Mikolajczyk, Director of Analytics, Bumble

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pavilion Ballroom

Tuesday, June 20, 2023 10:00 am

Getting Opportunistic with CRO Data

Speaker: Sheena Green, Director, eCommerce & Optimization, Mint Mobile

Moderator: Kelly Wortham, Founder & Moderator of the TLC (Test & Learn Community), Test & Learn Community (TLC)

Room:Summerlin E

Tuesday

Tue

10:50 am

Tuesday, June 20, 2023 10:50 am

Cross-Cultural Marketing Analysis

Speaker: Geddy van Elburg, Founder, IONMOON

Moderator: Kelly Wortham, Founder & Moderator of the TLC (Test & Learn Community), Test & Learn Community (TLC)

Room:Pavilion Ballroom

Tuesday

Tue

11:30 am

Tuesday, June 20, 2023 11:30 am

Roundtable – Best. Advice. Ever.

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pavilion Ballroom

Tuesday

Tue

12:30 pm

Tuesday, June 20, 2023 12:30 pm

DAA Women in Analytics Lunch – 12:30pm-1:15pm

Speakers: Kim Mosley, Executive Director, Digital Analytics Association Barbara Kalicki, Manager, Data Strategy, Publicis Sapient Neil Moree, Director of eCommerce Analytics, Sunbelt Rentals Lexie Keogh, Associate Director, Analytics and Tagging, Eli Lilly & Company

Room:Pavilion Ballroom

Tuesday

Tue

1:30 pm

Tuesday, June 20, 2023 1:30 pm

Keynote: Why the Last Mile is All About the First Mile

Speaker: Anna Smolina, Director of Data Analytics, GetYourGuide

Room:Pavilion Ballroom

Tuesday

Tue

2:20 pm

Tuesday, June 20, 2023 2:20 pm

How to Avoid the Most Common Analytical Mistakes

Speaker: Rachel Heseltine, VP of Consumer Growth, Trader Interactive

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pavilion Ballroom

Tuesday, June 20, 2023 2:20 pm

CDPs: Cookies, Silos, Politics, Oh Boy!

Speakers: Sharon Flynn, Associate Director of Data Strategy, Publicis Sapient Natalia Gomez-diaz, MarTech, Media Strategy & Execution, Novartis

Moderator: Kelly Wortham, Founder & Moderator of the TLC (Test & Learn Community), Test & Learn Community (TLC)

Room:Summerlin E

Tuesday

Tue

3:30 pm

Tuesday, June 20, 2023 3:30 pm

When and How to Change Analytics Roles

Speaker: Riesling Walker, Data Science Manager, Home Depot

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pavilion Ballroom

Tuesday, June 20, 2023 3:30 pm

10 GA4 Setup Blunders and How to Fix Them

Speaker: Mary Owusu, CEO / Head of Digital, Sprintmarketer.com

Moderator: Kelly Wortham, Founder & Moderator of the TLC (Test & Learn Community), Test & Learn Community (TLC)

Room:Summerlin E

Tuesday

Tue

4:20 pm

Tuesday, June 20, 2023 4:20 pm

Keynote: Confirming the Value of Analytics

Speaker: June Dershewitz, Data Strategist, Major Music Streaming and Ecommerce Platform, Seattle, WA

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pavilion Ballroom

Tuesday

Tue

5:00 pm

Wednesday, June 21, 2023

Wednesday

Wed

9:00 am

Wednesday

Wed

9:10 am

Wednesday, June 21, 2023 9:10 am

Keynote: Measuring the Success of Your Experimentation Program

Speaker: Kenya Gillette, Data Analytics & Planning SR Program Manager, Microsoft

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pavilion Ballroom

Wednesday

Wed

9:50 am

Wednesday, June 21, 2023 9:50 am

Impromptu Interview

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pavilion Ballroom

Wednesday

Wed

10:40 am

Wednesday, June 21, 2023 10:40 am

Stop Investing in the Wrong Tools

Speaker: Jennifer Kunz, Principle Architect, 33 Sticks

Moderator: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient

Room:Pavilion Ballroom

Wednesday

Wed

11:25 am

Wednesday, June 21, 2023 11:25 am

Universal Analytics’ Greatest Hits

Speaker: Sara Hoffman, Director, Analytics Solutions, Bounteous

Room:Pavilion Ballroom

Wednesday, June 21, 2023 11:25 am

When CDP Stands for Critical Data Pitfalls

Speaker: Emily Kubic, Practice Leader, Burntcow

Moderator: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient

Room:Summerlin E

Wednesday

Wed

1:00 pm

Wednesday, June 21, 2023 1:00 pm

Keynote: The Well-Rounded Analyst

Speaker: Jessica Lienert, Associate Director, Kenvue

Room:Pavilion Ballroom

Wednesday

Wed

1:40 pm

Wednesday, June 21, 2023 1:40 pm

10 Marketing Analyst Presentation Mistakes

Speaker: Alex Wall, Chief Marketing Technology Officer, Proper and Co

Room:Pavilion Ballroom

Wednesday, June 21, 2023 1:40 pm

Avoiding Data Fluency Pitfalls

Speaker: Ali Groepper, Director, Business Intelligence, Evolytics

Moderator: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient

Room:Summerlin E

Wednesday

Wed

2:20 pm

Wednesday, June 21, 2023 2:20 pm

Building Teams and Managing Lean Resources

Speaker: Brandie Green, Principal Web Analytics Architect, Boston Scientific

Room:Pavilion Ballroom

Wednesday, June 21, 2023 2:20 pm

Trio of Testing Traps

Speaker: Deborah OMalley, Founder, GuessTheTest.com

Moderator: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient

Room:Summerlin E

Wednesday

Wed

3:30 pm

Wednesday, June 21, 2023 3:30 pm

Data Insights From What You DON’T Know

Speakers: Zamira Khamidova, Director of Data, North America, Media.Monks Brianna Mersey, Director of Data, Media.Monks

Room:Pavilion Ballroom

Wednesday, June 21, 2023 3:30 pm

Communicating Insights Effectively through Visualization

Speaker: Natalie Erdem, Principal, Managing Director, TWO-N, Inc

Moderator: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient

Room:Summerlin E

Wednesday

Wed

4:20 pm

Wednesday, June 21, 2023 4:20 pm

How AI Will Transform the Way Marketers Work

Speaker: Dale Bertrand, President, Fire & Spark

Room:Pavilion Ballroom

Wednesday

Wed

5:00 pm

Wednesday, June 21, 2023 5:00 pm

It’s a Wrap!

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Room:Pavilion Ballroom

Thursday, June 22, 2023

Thursday

Thu

8:30 am

Thursday, June 22, 2023 8:30 am

Morning Workshop: NEW! What Does Generative AI Mean for Marketing Analytics?

Speakers: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association Ryan Levander, Founder, Head of Analytics and CRO, Rednavel Consulting

Room:Summerlin C

Thursday, June 22, 2023 8:30 am

Full Day Workshop: Data Literacy and Visualization – The New Big Data Skills

Speaker: Lee Feinberg, Founder and President, DecisionViz

Room:Summerlin A

Thursday, June 22, 2023 8:30 am

Full Day Workshop: SQL on GA4 in BQ: BigQuery for Digital Marketers

Speaker: Anil Batra, Managing Partner, Optizent

Room:Summerlin B

All times are Pacific Daylight Time (PDT/UTC-7)
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