Marketing Analytics Summit 2023 Las Vegas | View agenda

Marketing Analytics Summit 2023 Las Vegas
June 19 - 22, 2023

Filter by

Days

Your filter settings don't show any results. Please adjust

All times are Pacific Daylight Time (PDT/UTC-7)

Monday, June 19, 2023

Monday

Mon

8:30 am

Monday, June 19, 2023 8:30 am

Full Day Workshop: Hands On with GA4

Speaker: Dana DiTomaso, President & Partner, Kick Point

Monday, June 19, 2023 8:30 am

Morning Workshop: Care and Feeding of Digital Analysts – A Manager’s Guide

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Monday

Mon

1:30 pm

Monday, June 19, 2023 1:30 pm

Afternoon Workshop: Hyper Growth with Marketing Experimentation and Testing

Speaker: Pranav Patil, Customer Analytics and Insights, Nextdoor

Tuesday, June 20, 2023

Tuesday

Tue

8:15 am

Tuesday, June 20, 2023 8:15 am

Conference Chair Welcome – Some Things Never Change

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday

Tue

8:40 am

Tuesday, June 20, 2023 8:40 am

Keynote: Fostering Analytics Team Loyalty

Speaker: Josephine (Hua) Pan, Director Marketing Science, Disney Streaming

Tuesday

Tue

9:40 am

Tuesday, June 20, 2023 9:40 am

Exhibits & Morning Coffee Break

Tuesday

Tue

10:00 am

Tuesday, June 20, 2023 10:00 am

Rebuilding Broken Trust – When the Data Doesn’t Cut It

Speaker: Lina Mikolajczyk, Head of Growth and Customer Analytics, Dojo

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday, June 20, 2023 10:00 am

Getting Opportunistic with CRO Data

Speaker: Sheena Green, Director, eCommerce & Optimization, Mint Mobile

Moderator: Kelly Wortham, Founder & Moderator of the TLC (Test & Learn Community), Test & Learn Community (TLC)

Tuesday

Tue

10:50 am

Tuesday, June 20, 2023 10:50 am

Learning from Experimentation: How to Build Knowledge and Extract Insights

Speaker: Shanelle Mullin, Experimentation & Analysis Lead, Shopify

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday, June 20, 2023 10:50 am

Cross-Cultural Marketing Analysis

Speaker: Geddy van Elburg, Founder, Global Topology BV

Moderator: Kelly Wortham, Founder & Moderator of the TLC (Test & Learn Community), Test & Learn Community (TLC)

Tuesday

Tue

11:30 am

Tuesday, June 20, 2023 11:30 am

Roundtable – Best. Advice. Ever.

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday

Tue

12:30 pm

Tuesday, June 20, 2023 12:30 pm

DAA Women in Analytics Lunch

Speakers: Kim Mosley, Executive Director, Digital Analytics Association Barbara Kalicki, Manager, Data Strategy, Publicis Sapient Neil Moree, Director of Digital Analytics, LendingTree Lexie Keogh, Associate Director, Analytics and Tagging, Eli Lilly & Company

Tuesday

Tue

1:30 pm

Tuesday, June 20, 2023 1:30 pm

Keynote: Why the Last Mile is All About the First Mile

Speaker: Anna Smolina, Director Data & Analytics, Homeday GmbH

Tuesday

Tue

2:20 pm

Tuesday, June 20, 2023 2:20 pm

How to Avoid the Most Common Analytical Mistakes

Speaker: Rachel Heseltine, VP of Consumer Growth, Trader Interactive

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday, June 20, 2023 2:20 pm

CDPs: Cookies, Silos, Politics, Oh Boy!

Speakers: Sharon Flynn, Associate Director of Data Strategy, Publicis Sapient Natalia Gomez-diaz, MarTech, Media Strategy & Execution, Novartis

Moderator: Kelly Wortham, Founder & Moderator of the TLC (Test & Learn Community), Test & Learn Community (TLC)

Tuesday

Tue

3:30 pm

Tuesday, June 20, 2023 3:30 pm

When and How to Change Analytics Roles

Speaker: Riesling Walker, Data Science Manager, Home Depot

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday, June 20, 2023 3:30 pm

10 GA4 Setup Blunders and How to Fix Them

Speaker: Mary Owusu, CEO / Head of Digital, SprintMarketer.com and SEOSprints.com

Moderator: Kelly Wortham, Founder & Moderator of the TLC (Test & Learn Community), Test & Learn Community (TLC)

Tuesday

Tue

4:40 pm

Tuesday, June 20, 2023 4:40 pm

Keynote: Confirming the Value of Analytics

Speaker: June Dershewitz, Data Strategist, Major Music Streaming and Ecommerce Platform, Seattle, WA

Wednesday, June 21, 2023

Wednesday

Wed

9:10 am

Wednesday, June 21, 2023 9:10 am

Keynote: Measuring the Success of Your Experimentation Program

Speaker: Kenya Gillette, Data Analytics & Planning SR Program Manager, Microsoft

Wednesday

Wed

10:40 am

Wednesday, June 21, 2023 10:40 am

Communicating the Value of Controlled Experimentation

Speaker: Valerie Kroll, Optimization Director, Search Discovery

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday, June 21, 2023 10:40 am

Stop Investing in the Wrong Tools

Speaker: Jennifer Kunz, Principle Architect, 33 Sticks

Moderator: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient

Wednesday

Wed

11:25 am

Wednesday, June 21, 2023 11:25 am

Universal Analytics’ Greatest Hits

Speaker: Sara Hoffman, Director, Analytics Solutions, Bounteous

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday, June 21, 2023 11:25 am

When CDP Stands for Critical Data Pitfalls

Speaker: Emily Kubic, Practice Leader, Burntcow

Moderator: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient

Wednesday

Wed

1:00 pm

Wednesday, June 21, 2023 1:00 pm

Keynote: The Well-Rounded Analyst

Speaker: Jessica Lienert, Associate Director Consumer Business Intelligence - US Digestive Health & Wound, Johnson & Johnson

Wednesday

Wed

1:40 pm

Wednesday, June 21, 2023 1:40 pm

10 Marketing Analyst Presentation Mistakes

Speaker: Alex Wall, Chief Marketing Technology Officer, Proper and Co

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday, June 21, 2023 1:40 pm

Avoiding Data Fluency Pitfalls

Speaker: Ali Groepper, Director, Business Intelligence, Evolytics

Moderator: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient

Wednesday

Wed

2:15 pm

Wednesday, June 21, 2023 2:15 pm

Building Teams and Managing Lean Resources

Speaker: Brandie Green, Principal Web Analytics Architect, Boston Scientific

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday, June 21, 2023 2:15 pm

Trio of Testing Traps

Speaker: Deborah OMalley, Founder, GuessTheTest.com

Moderator: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient

Wednesday

Wed

3:30 pm

Wednesday, June 21, 2023 3:30 pm

Data Insights From What You DON’T Know

Speakers: Zamira Khamidova, Director of Data, North America, Media.Monks Brianna Mersey, Director of Data, Media.Monks

Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday, June 21, 2023 3:30 pm

Communicating Insights Effectively through Visualization

Speaker: Natalie Erdem, Principal, Managing Director, TWO-N, Inc

Moderator: Barbara Kalicki, Manager, Data Strategy, Publicis Sapient

Wednesday

Wed

4:20 pm

Wednesday, June 21, 2023 4:20 pm

Highlights and Insights – All About You

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday

Wed

5:00 pm

Wednesday, June 21, 2023 5:00 pm

It’s a Wrap!

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Thursday, June 22, 2023

Thursday

Thu

8:30 am

Thursday, June 22, 2023 8:30 am

Morning Workshop: NEW! What Does Generative AI Mean for Marketing Analytics?

Speakers: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association Ryan Levander, Founder, Head of Analytics and CRO, Rednavel Consulting

Thursday, June 22, 2023 8:30 am

Full Day Workshop: Data Literacy and Visualization – The New Big Data Skills

Speaker: Lee Feinberg, Founder and President, DecisionViz

Thursday, June 22, 2023 8:30 am

Full Day Workshop: SQL on GA4 in BQ: BigQuery for Digital Marketers

Speaker: Anil Batra, Managing Partner, Optizent

All times are Pacific Daylight Time (PDT/UTC-7)
Newsletter

Knowledge is everything!
Sign up for our newsletter to receive:

  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders