Marketing Analytics Summit 2021 | View this year's agenda

Marketing Analytics Summit 2021

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Workshops on May 5-7, 2021
Conference on May 10-12, 2021

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All times are Pacific Daylight Time (PDT/UTC-7) - Workshops run May 5-7 - Conference runs May 10-12

Tuesday, May 4, 2021

Tuesday

Tue

8:30 am

Tuesday, May 4, 2021 8:30 am

#IamRemarkable

Speaker: Mariia Bocheva, Attribution and Automation Specialist, Google

Wednesday, May 5, 2021

Wednesday

Wed

8:45 am

Wednesday, May 5, 2021 8:45 am

Intro to AI for Marketing

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Wednesday, May 5, 2021 8:45 am

SQL on GA in BQ: BigQuery for Digital Marketers

Speaker: Anil Batra, Managing Partner, Optizent

Wednesday, May 5, 2021 8:45 am

Data Literacy and Visualization – The New Big Data Skills

Speaker: Lee Feinberg, Founder and President, DecisionViz

Thursday, May 6, 2021

Thursday

Thu

8:45 am

Thursday, May 6, 2021 8:45 am

Google Analytics 4 – The New GA Workshop

Speaker: Charles Farina, Head of Innovation, Adswerve, Inc.

Thursday, May 6, 2021 8:45 am

Data Storytelling and Presentation Masterclass

Speaker: Lea Pica, Founder, LeaPica.com

Thursday, May 6, 2021 8:45 am

High Impact Testing That Inspires Stakeholder Action

Speakers: Valerie Kroll, Optimization Director, Search Discovery Julie Shallman, Senior Analyst, Search Discovery

Friday, May 7, 2021

Friday

Fri

8:45 am

Friday, May 7, 2021 8:45 am

Embracing Digital Experience Analytics Transformation

Speaker: Greg Dowling, Global Director of Business Insights, Glassbox

Friday, May 7, 2021 8:45 am

Care and Feeding of Digital Analysts

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Monday, May 10, 2021

Monday

Mon

8:00 am

Monday, May 10, 2021 8:00 am

Conference Chair Welcome

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Monday

Mon

8:15 am

Monday, May 10, 2021 8:15 am

Digital Analytics Association Welcome

Speakers: June Dershewitz, Data Strategy / DAA Board President, Amazon Music Marilee Yorchak, Retired Executive Director, Digital Analytics Association Kim Mosley, Executive Director, Digital Analytics Association

Monday

Mon

8:30 am

Monday, May 10, 2021 8:30 am

People Like Us Do Things Like This

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Monday

Mon

9:00 am

Monday, May 10, 2021 9:00 am

Data AND Decisioning – It Takes Two to Tango In CX

Speaker: Lisa Loftis, Principal, SAS Customer Intelligence

Monday

Mon

9:35 am

Monday, May 10, 2021 9:35 am

The Age of Activation: Supercharging the Customer Journey

Speaker: Steen Rasmussen, Senior Partner, IIH Nordic

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Monday, May 10, 2021 9:35 am

Attribution: Theory and (AI) Practice

Speaker: Mariia Bocheva, Attribution and Automation Specialist, Google

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

10:05 am

Monday, May 10, 2021 10:05 am

Data Democratization – a Perilous Journey

Speaker: Yael Farkas, Parfümerie Douglas GmbH

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Monday, May 10, 2021 10:05 am

Snappy Analytics!!

Speaker: Yehoshua Coren, Founder & Principal, Analytics Ninja LLC

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

10:45 am

Monday, May 10, 2021 10:45 am

Getting Agile and Cross-Functional with an Analytics Team

Speaker: Till Büttner, Head of Web Analytics, DHL

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Monday, May 10, 2021 10:45 am

Avoiding the World’s Most Egregious Analytics Mistakes

Speaker: Mehwash Zafar, Senior Specialist, Performance Marketing, Deloitte Canada

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

11:15 am

Monday, May 10, 2021 11:15 am

The Road to Strategic Data Executive – The View from Half-Way

Speaker: Sharon Flynn, Lead Digital Analytics Consultant, InfoTrust

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Monday, May 10, 2021 11:15 am

It’s Not Us, It’s Them – How to Deal with Bad Client Data

Speaker: Courtney Bittelari, Associate Director - Insights & Analytics, Tinuiti

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

12:00 pm

Monday, May 10, 2021 12:00 pm

Customer Lifetime Value – The Only Metric That Matters

Speaker: Allison Hartsoe, CEO, Ambition Data

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Monday, May 10, 2021 12:00 pm

Integrating Digital Data to Better Understand Your Customers

Speaker: Chris Meares, Manager of Data Integration, ViacomCBS Streaming

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

12:30 pm

Monday, May 10, 2021 12:30 pm

All the World is Made of Faith, Trust, and Pixie Dust

Speaker: Stéphane Hamel, Analytics Consultant, University Teacher, Consultant

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Monday, May 10, 2021 12:30 pm

From Data Governance to Model Governance

Speaker: Rehgan Avon, Co-founder & CEO, Ikonos Analytics

Moderator: Chase Porter, Director, Data Operations, Evolytics

Monday

Mon

1:00 pm

Monday, May 10, 2021 1:00 pm

Daily Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Tuesday, May 11, 2021

Tuesday

Tue

8:00 am

Tuesday, May 11, 2021 8:00 am

Morning Welcome

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Tuesday

Tue

8:15 am

Tuesday, May 11, 2021 8:15 am

Digital Transformation & Surviving in a Cookie-Less World

Speaker: Tom Young, Chief Solutions Officer, Choreograph

Tuesday

Tue

8:45 am

Tuesday, May 11, 2021 8:45 am

4 Proven Use Cases Powered by Analytics

Speaker: James Burnham, Digital Strategist, Tealium

Tuesday

Tue

9:05 am

Tuesday, May 11, 2021 9:05 am

Avant-garde Analytics – Radical and Unorthodox Ways to Use Data

Speaker: Elizabeth (Smalls) Eckels, Data Analytics Consultant, Founder, Stacked Analytics

Tuesday, May 11, 2021 9:05 am

Accelerating Digital Transformations with Mobile Analytics

Speaker: Mai AlOwaish, Chief Data Officer, Gulf Bank

Moderator: Jim Bradley, Digital MarTech Architect, Analytics Development, Evolytics

Tuesday

Tue

9:50 am

Tuesday, May 11, 2021 9:50 am

7 Habits of Moderately Effective People

Speaker: Candace Lacy, Senior Program Manager, Blue Cross NC

Tuesday, May 11, 2021 9:50 am

The Technical Side of Server-Side Analytics and Tagging

Speaker: Simo Ahava, Partner & Co-founder, 8-bit-sheep

Moderator: Jim Bradley, Digital MarTech Architect, Analytics Development, Evolytics

Tuesday

Tue

10:20 am

Tuesday, May 11, 2021 10:20 am

Roundtable Breakouts: Best. Advice. Ever.

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Tuesday

Tue

11:40 am

Tuesday, May 11, 2021 11:40 am

The Case for Centralized Analytics

Speaker: Ella Nguyen, Principal Analyst, DocuSign

Tuesday, May 11, 2021 11:40 am

Browser Privacy: What’s Changed Recently

Speaker: Cory Underwood, Platform Engineer, Search Discovery

Moderator: Jim Bradley, Digital MarTech Architect, Analytics Development, Evolytics

Tuesday

Tue

12:10 pm

Tuesday, May 11, 2021 12:10 pm

How Not to Talk to Executives

Speaker: Kevin Hillstrom, President, MineThatData

Tuesday, May 11, 2021 12:10 pm

Digital Analytics Hacks for the Masses

Speaker: Michele Kiss, Senior Partner, Analytics Demystified

Moderator: Jim Bradley, Digital MarTech Architect, Analytics Development, Evolytics

Tuesday

Tue

12:50 pm

Tuesday, May 11, 2021 12:50 pm

Navigating Complexity with Analytics – Powered by Insights

Speaker: Adib Kshirsagar, North America Insights Manager, LinkedIn

Tuesday

Tue

1:20 pm

Tuesday, May 11, 2021 1:20 pm

Ensuring Tag Integrity

Speaker: Lucas Long, Product Manager, Tag Inspector, InfoTrust

Tuesday

Tue

2:10 pm

Tuesday, May 11, 2021 2:10 pm

Daily Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Wednesday, May 12, 2021

Wednesday

Wed

8:00 am

Wednesday

Wed

8:15 am

Wednesday, May 12, 2021 8:15 am

Communicating Analytics Value to Stakeholders

Speaker: Carol Tran, Growth Advisor, Carol Tran

Wednesday

Wed

8:45 am

Wednesday, May 12, 2021 8:45 am

Introducing Privacy Compliance from ObservePoint

Speaker: Mike Fong, Solutions Engineer, ObservePoint

Wednesday

Wed

9:05 am

Wednesday, May 12, 2021 9:05 am

Customer Centricity Requires Getting Your Act Together

Speaker: Mohamed Hedi Lassoued, Sr. Digital Analytics & Personalization Expert, E.ON

Wednesday, May 12, 2021 9:05 am

Ethical and Efficient Consent Management

Speaker: Doug Hall, Senior Director of Analytics, MightyHive EMEA

Moderator: Kenya Davis, Senior Manager, Decision Science, Evolytics

Wednesday

Wed

9:50 am

Wednesday, May 12, 2021 9:50 am

Sailing the 4c’s of Data – Create Connect Control Communicate

Speaker: Jim Cain, Founder & President, Napkyn Analytics

Wednesday, May 12, 2021 9:50 am

Analyze like never before: Tips for diving deep into Analysis in GA4

Speaker: Krista Seiden, Founder & Principal Consultant, KS Digital

Moderator: Kenya Davis, Senior Manager, Decision Science, Evolytics

Wednesday

Wed

10:20 am

Wednesday, May 12, 2021 10:20 am

Roundtable: Best. Advice. Ever. Round Two

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Wednesday

Wed

11:45 am

Wednesday, May 12, 2021 11:45 am

Women in Analytics Panel

Speakers: Amy Sample, Vice President Business Intelligence, Public Broadcasting Service Shari Cleary, Head of 3rd Party and Cloud-Based Measurement, Google Sarah Walker, Director, Analytics & Insight, Nexstar, Inc.

Wednesday, May 12, 2021 11:45 am

Bringing Test&Learn to the Store

Speaker: Gary Angel, CEO, Digital Mortar

Moderator: Kenya Davis, Senior Manager, Decision Science, Evolytics

Wednesday

Wed

12:15 pm

Wednesday, May 12, 2021 12:15 pm

The Augmented Analyst – Superpowers for Job Security

Speaker: Tom Davenport, Independent Senior Advisor, Deloitte Consulting, LLP, Professor of Information Technology and Management, Babson College and Co-Founder of the International Institute for Analytics

Wednesday

Wed

12:45 pm

Wednesday, May 12, 2021 12:45 pm

That’s a Wrap!

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

All times are Pacific Daylight Time (PDT/UTC-7) - Workshops run May 5-7 - Conference runs May 10-12
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