Marketing Analytics Summit 2022 Virtual | View this year's agenda

Marketing Analytics Summit 2022 Virtual

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All times are Pacific Daylight Time (PDT/UTC-7)

Monday, Feb 28, 2022

Monday

Mon

8:45 am

Monday, Feb 28, 2022 8:45 am

Care and Feeding of Digital Analysts

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday, Mar 1, 2022

Tuesday

Tue

8:10 am

Tuesday, Mar 1, 2022 8:10 am

Digital Analytics Association Welcome

Speaker: June Dershewitz, Data Strategy / DAA Board President, Amazon Music

Tuesday

Tue

8:20 am

Tuesday, Mar 1, 2022 8:20 am

Chain Reaction Panel on Data Quality

Speakers: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association Dylan Lewis, Analytics Evangelist, Intuit Barr Moses, Co-Founder & CEO, Monte Carlo Liz Shepherd, GM Data Science and Analytics, Microsoft

Tuesday

Tue

9:00 am

Tuesday, Mar 1, 2022 9:00 am

Sponsored Session

Tuesday

Tue

9:35 am

Tuesday, Mar 1, 2022 9:35 am

Data Democratization – a Perilous Journey

Moderator: Yael Farkas, Team Lead Digital Intelligence, Parfümerie Douglas GmbH

Tuesday, Mar 1, 2022 9:35 am

The Technical Side of Server-Side Analytics and Tagging

Moderator: Simo Ahava, Partner, Senior Data Advocate, 8-bit-sheep

Tuesday

Tue

10:20 am

Tuesday, Mar 1, 2022 10:20 am

Avoiding the World’s Most Egregious Analytics Mistakes

Speaker: Mehwash Zafar, Senior Specialist, Performance Marketing, Deloitte Canada

Tuesday, Mar 1, 2022 10:20 am

Privacy: 2021

Moderator: Cory Underwood, Platform Engineer, Search Discovery

Tuesday

Tue

11:15 am

Tuesday, Mar 1, 2022 11:15 am

Roundtable Breakout: Best. Advice. Ever

Tuesday

Tue

12:45 pm

Tuesday, Mar 1, 2022 12:45 pm

Product and Marketing – Friends or Foes?

Speakers: John Cutler, Product Evangelist & Coach, Amplitude Adam Greco, Product Evangelist, Amplitude

Tuesday, Mar 1, 2022 12:45 pm

Adobe vs Google Universal vs GA4

Speaker: Sharon Flynn, Associate Director Data Strategy, Publicis Sapient

Tuesday

Tue

1:30 pm

Tuesday, Mar 1, 2022 1:30 pm

Daily Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday, Mar 2, 2022

Wednesday

Wed

8:50 am

Wednesday, Mar 2, 2022 8:50 am

Sponsored Session

Wednesday

Wed

9:10 am

Wednesday, Mar 2, 2022 9:10 am

Cross Cultural International Marketing

Speaker: Geddy van Elburg, Owner/ International Digital Marketing Consultant, Global Topology BV

Wednesday, Mar 2, 2022 9:10 am

Aligning Measurement with Business Strategy

Speaker: Doug Hall, Senior Director of Analytics EMEA, Media.Monks

Wednesday

Wed

10:10 am

Wednesday, Mar 2, 2022 10:10 am

Measuring Community Success

Speaker: Ashley Friedlein, Founder, Guild & Econsultancy

Wednesday, Mar 2, 2022 10:10 am

The Privacytech Imperative

Speaker: Stéphane Hamel, Strategic Advisor & Investor in Privacytech, Consultant

Wednesday

Wed

10:55 am

Wednesday, Mar 2, 2022 10:55 am

Roundtable – Best. Advice. Ever

Wednesday

Wed

12:15 pm

Wednesday, Mar 2, 2022 12:15 pm

Keynote Conversation: Complexity and the Cost of Certainty

Speakers: Matt Gershoff, CEO, Conductrics Tim Wilson, Senior Director of Analytics, Search Discovery

Wednesday

Wed

1:00 pm

Wednesday, Mar 2, 2022 1:00 pm

Turning Business Questions into Data Logic

Speaker: Gurleen Kaur, MS, MBA, Marketing Analyst, Ancestry (Invited)

Wednesday, Mar 2, 2022 1:00 pm

Coming Soon

Wednesday

Wed

1:50 pm

Wednesday, Mar 2, 2022 1:50 pm

Sponsored Session

Wednesday

Wed

2:10 pm

Wednesday, Mar 2, 2022 2:10 pm

Keynote

Wednesday

Wed

2:40 pm

Wednesday, Mar 2, 2022 2:40 pm

Daily Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

All times are Pacific Daylight Time (PDT/UTC-7)
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