Marketing Analytics Summit Las Vegas | Agenda

Agenda Las Vegas 2020
June 1-4

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June 1, 2020

Monday

Mon

8:30 am

June 1, 2020 8:30 am

SQL For Marketers – Collect, Connect and Get the Data You Need for Deeper Analysis and Effective ...

Speaker: Anil Batra, Managing Partner, Optizent

June 1, 2020 8:30 am

Intro to Artificial Intelligence for Marketing

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Monday

Mon

7:00 pm

June 1, 2020 7:00 pm

Ad Hoc Dinner: Margaritaville (Right across the Strip from Caesar’s)

June 2, 2020

Tuesday

Tue

7:30 am

June 2, 2020 7:30 am

Registration

Tuesday

Tue

8:15 am

June 2, 2020 8:15 am

Conference Chair Welcome

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Tuesday

Tue

8:25 am

June 2, 2020 8:25 am

Digital Analytics Association Welcome

Speaker: David McBride, VP, Digital Solutions, Course5 Intelligence

Tuesday

Tue

8:30 am

June 2, 2020 8:30 am

Machine Learning FOMO: Keeping Pace with Data

Speaker: Vidya Subramanian, Analytics Leader, Major Consumer Electronics Manufacturer, Cupertino, CA

Tuesday

Tue

9:15 am

June 2, 2020 9:15 am

Sponsor session

Tuesday

Tue

9:35 am

June 2, 2020 9:35 am

Introductions

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Tuesday

Tue

9:45 am

June 2, 2020 9:45 am

Break in the Exhibit Hall

Tuesday

Tue

10:30 am

June 2, 2020 10:30 am

Taking it to the Streets: Trying Digital Analytics Methods Offline

Speaker: Gary Angel, CEO, Digital Mortar

Tuesday

Tue

11:15 am

June 2, 2020 11:15 am

Speed Networking

Tuesday

Tue

12:15 pm

June 2, 2020 12:15 pm

Digital Analytics Association Industry Lunch – Everyone Invited

Speaker: David McBride, VP, Digital Solutions, Course5 Intelligence

Tuesday

Tue

1:30 pm

June 2, 2020 1:30 pm

Building a Data Culture from the Ground Up

Speakers: Leah Weiss, Co-Founder, Data Culture Gabi Steele, Co-Founder, Data Culture

Tuesday

Tue

2:15 pm

June 2, 2020 2:15 pm

Sponsors

Tuesday

Tue

2:45 pm

June 2, 2020 2:45 pm

Developing a Culture of Testing

Speaker: Anil Batra, Managing Partner, Optizent

June 2, 2020 2:45 pm

Data Visualization and Neuroscience: Why It Matters to the Analyst

Speaker: Tim Wilson, Senior Director of Analytics, Search Discovery

June 2, 2020 2:45 pm

Five Things They Didn’t Teach You in Data Science School

Speaker: Dean Abbott, Co-Founder and Chief Data Scientist, SmarterHQ

Tuesday

Tue

3:30 pm

June 2, 2020 3:30 pm

Break in the Exhibit Hall

Tuesday

Tue

4:15 pm

June 2, 2020 4:15 pm

Using Data to Win the Lottery!

Speaker: Neil Mason, UK Country Director Boobook world, Director Emeritus Digital Analytics Association

Tuesday

Tue

5:00 pm

June 2, 2020 5:00 pm

Networking Reception

Tuesday

Tue

7:00 pm

June 2, 2020 7:00 pm

Dinner with Strangers

June 3, 2020

Wednesday

Wed

8:00 am

June 3, 2020 8:00 am

Registration & Networking Breakfast

Wednesday

Wed

9:10 am

June 3, 2020 9:10 am

Diamond Sponsor

Wednesday

Wed

9:30 am

June 3, 2020 9:30 am

Xtended Reality Analytics – Coming to a Headset Near You

Speakers: Harish Valat, Accenture Prahlad Rao, Extended Reality(XR) Strategy and Studio Lead, Accenture

Wednesday

Wed

10:00 am

June 3, 2020 10:00 am

Roundtable: Best. Advice. Ever. A Conversation About You

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Wednesday

Wed

10:45 am

June 3, 2020 10:45 am

Break in the Exhibit Hall

Wednesday

Wed

11:30 am

June 3, 2020 11:30 am

Getting Granular

Speaker: Matthew Aster, Head of Marketing, Equity Trust Company

June 3, 2020 11:30 am

I Walked a Mile in Your Shoes – and Boy, Do My Feet Hurt

Speaker: Melinda Byerley, Founding Partner, Timeshare CMO

June 3, 2020 11:30 am

A Prescriptive Engine for Email Marketing

Speaker: Venkata Pakkala, Staff Data Scientist, Samsung

June 3, 2020 12:15 pm

DAA Women in Analytics Lunch

Wednesday

Wed

1:30 pm

June 3, 2020 1:30 pm

Avoiding the World’s Most Egregious Analytics Mistakes

Speaker: Mehwash Zafar, Senior Specialist, Performance Marketing, Deloitte Canada

June 3, 2020 1:30 pm

Data Collection Today

Speaker: Cory Underwood, Platform Engineer, Search Discovery

June 3, 2020 1:30 pm

Clustering Marketing Data Using Nonparametric Bayesian Methods

Speaker: Raghav Padmanabhan, Director, Data Science, Wpromote

Wednesday

Wed

2:20 pm

June 3, 2020 2:20 pm

The Power of Intention: Cultivating and Measuring Meaningful Marketing Impact

Speaker: Lacey Miyazaki, Americas Insight Manager, Marketing Solution, LinkedIn

Wednesday

Wed

3:00 pm

June 3, 2020 3:00 pm

Break in the Exhibit Hall

Wednesday

Wed

3:30 pm

June 3, 2020 3:30 pm

Diamond Sponsor

Wednesday

Wed

3:45 pm

June 3, 2020 3:45 pm

Effective Data Storytelling

Speaker: Brent Dykes, Author and Senior Director Data Strategy,, Domo

June 3, 2020 3:45 pm

Testing, Testing. Is This Thing On? Feeding Your Experimentation Strategy

Speaker: Melanie Bowles, Specialist - Optimization & Insights, InfoTrust

June 3, 2020 3:45 pm

Why Building End-to-End AI is More Important than Models

Speaker: Kishen Jayanti, Data Science Lead, Anthem

Wednesday

Wed

4:30 pm

June 3, 2020 4:30 pm

Ask the Experts Keynote Panel – Jim Sterne and Friends

Speakers: Leah Weiss, Co-Founder, Data Culture Jim Sterne, Founder, Marketing Analytics Summit Gabi Steele, Co-Founder, Data Culture Mary Owusu, Vice President, Digital Strategy & Analytics, Mower David McBride, VP, Digital Solutions, Course5 Intelligence Ben Gaines, Director of Product Management, Adobe

Wednesday

Wed

5:15 pm

June 3, 2020 5:15 pm

Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

June 4, 2020

Thursday

Thu

8:30 am

June 4, 2020 8:30 am

Visualization and Storytelling — The New Big Data Skill

Speaker: Lee Feinberg, Founder and President, DecisionViz

June 4, 2020 8:30 am

Data Driven Culture Workshop

Speakers: Leah Weiss, Co-Founder, Data Culture Gabi Steele, Co-Founder, Data Culture

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