Marketing Analytics Summit 2023 Las Vegas | View agenda

Marketing Analytics Summit 2023 Las Vegas
June 19 - 22, 2023

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All times are Pacific Daylight Time (PDT/UTC-7)

Tuesday, June 20, 2023

Tuesday

Tue

8:15 am

Tuesday, June 20, 2023 8:15 am

Conference Chair Welcome – Some Things Never Change

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday

Tue

8:40 am

Tuesday, June 20, 2023 8:40 am

Keynote: Fostering Analytics Team Loyalty

Speaker: Josephine (Hua) Pan, Director Marketing Science, Disney Streaming

Tuesday

Tue

9:40 am

Tuesday, June 20, 2023 9:40 am

Exhibits & Morning Coffee Break

Tuesday

Tue

10:00 am

Tuesday, June 20, 2023 10:00 am

Rebuilding Broken Trust – When the Data Doesn’t Cut It

Speaker: Lina Mikolajczyk, Head of Growth and Customer Analytics, Dojo

Tuesday, June 20, 2023 10:00 am

Getting Opportunistic with CRO Data

Speaker: Sheena Green, Director, Digital Insights & Analytics, Mint Mobile

Tuesday

Tue

10:50 am

Tuesday, June 20, 2023 10:50 am

Learning from Experimentation: How to Build Knowledge and Extract Insights

Speaker: Shanelle Mullin, Experimentation & Analysis Lead, Shopify

Tuesday, June 20, 2023 10:50 am

Cross-Cultural Marketing Analysis

Speaker: Geddy van Elburg, Founder, Global Topology BV

Tuesday

Tue

11:30 am

Tuesday, June 20, 2023 11:30 am

Roundtable – Best. Advice. Ever.

Tuesday

Tue

12:30 pm

Tuesday, June 20, 2023 12:30 pm

DAA Women in Analytics Lunch

Speaker: Kim Mosley, Executive Director, Digital Analytics Association

Tuesday

Tue

1:30 pm

Tuesday, June 20, 2023 1:30 pm

Keynote: Why the Last Mile is All About the First Mile

Speaker: Anna Smolina, Director Data & Analytics, Homeday GmbH

Tuesday

Tue

2:20 pm

Tuesday, June 20, 2023 2:20 pm

How to Avoid the Most Common Analytical Mistakes

Speaker: Rachel Heseltine, VP of Consumer Growth, Trader Interactive

Tuesday, June 20, 2023 2:20 pm

CDPs: Cookies, Silos, Politics, Oh Boy!

Speaker: Sharon Flynn, Associate Director Data Strategy, Publicis Sapient

Tuesday, June 20, 2023 3:30 pm

10 GA4 Setup Blunders and How to Fix Them

Speaker: Mary Owusu, CEO / Head of Digital, SprintMarketer.com and SEOSprints.com

Tuesday

Tue

4:40 pm

Tuesday, June 20, 2023 4:40 pm

Keynote: Confirming the Value of Analytics

Speaker: June Dershewitz, Data Strategist, Major Music Streaming and Ecommerce Platform, Seattle, WA

Wednesday, June 21, 2023

Wednesday

Wed

9:10 am

Wednesday, June 21, 2023 9:10 am

Keynote: Measuring the Success of Your Experimentation Program

Speaker: Kenya Davis, Data Analytics & Planning SR Program Manager, Microsoft

Wednesday

Wed

10:40 am

Wednesday, June 21, 2023 10:40 am

Communicating the Value of Controlled Experimentation

Speaker: Valerie Kroll, Optimization Director, Search Discovery

Wednesday, June 21, 2023 10:40 am

Stop Investing in the Wrong Tools

Speaker: Jennifer Kunz, Principle Architect, 33 Sticks

Wednesday

Wed

11:25 am

Wednesday, June 21, 2023 11:25 am

Universal Analytics’ Greatest Hits

Speaker: Sara Hoffman, Associate Director, Analytics Services, Bounteous

Wednesday, June 21, 2023 11:25 am

Stay Tuned

Speaker: Emily Kubic

Wednesday

Wed

1:00 pm

Wednesday, June 21, 2023 1:00 pm

Keynote: Stay Tuned

Wednesday

Wed

1:40 pm

Wednesday, June 21, 2023 1:40 pm

10 Marketing Analyst Presentation Mistakes

Speaker: Alex Wall, Chief Marketing Technology Officer, Proper and Co

Wednesday, June 21, 2023 1:40 pm

Stay Tuned

Wednesday

Wed

2:40 pm

Wednesday, June 21, 2023 2:40 pm

Building Teams and Managing Lean Resources

Speaker: Brandie Green, Google Analytics Specialist, Boston Scientific

Wednesday, June 21, 2023 2:40 pm

Stay Tuned

Wednesday

Wed

3:30 pm

Wednesday, June 21, 2023 3:30 pm

Stay Tuned

Wednesday, June 21, 2023 3:30 pm

Stay Tuned

Wednesday

Wed

4:20 pm

Wednesday, June 21, 2023 4:20 pm

Highlights and Insights – All About You

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Wednesday

Wed

5:00 pm

Wednesday, June 21, 2023 5:00 pm

It’s a Wrap!

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

All times are Pacific Daylight Time (PDT/UTC-7)
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