Marketing Analytics Summit Las Vegas | Agenda

Agenda 2019
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June 17, 2019

Monday

Mon

8:30 am

June 17, 2019 8:30 am

Content Marketing Analytics: Your Secret Weapon to Improving Conversion

Speaker: Mike Moran, Senior Strategist, SoloSegment

Room:Neopolitan 3

June 17, 2019 8:30 am

Advanced A/B Testing

Speaker: Elea Feit, Assistant Professor of Marketing, Drexel University's LeBow College of Business

Room:Neopolitan 4

June 17, 2019 8:30 am

Intro to Artificial Intelligence for Marketing

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:Octavius 13 & 14

Monday

Mon

4:00 pm

June 17, 2019 4:00 pm

Fun Stuff

Monday

Mon

7:00 pm

June 17, 2019 7:00 pm

Ad Hoc Dinner: Margaritaville (Right across the Strip from Caesar’s)

June 18, 2019

Tuesday

Tue

7:30 am

June 18, 2019 7:30 am

Registration

Room:Octavius Ballroom Foyer

Tuesday

Tue

8:15 am

June 18, 2019 8:15 am

Conference Chair Welcome

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:Octavius 9 - 11

Tuesday

Tue

8:25 am

June 18, 2019 8:25 am

Digital Analytics Association Welcome

Speaker: Marilee Yorchak, Executive Director, Digital Analytics Association

Room:Octavius 9 - 11

Tuesday

Tue

8:30 am

June 18, 2019 8:30 am

Data Culture, Data People, Data Reality

Speaker: June Dershewitz, Director of Analytics, Twitch

Room:Octavius 9 - 11

Tuesday

Tue

9:15 am

June 18, 2019 9:15 am

​The Marketing Analytics Maturity Curve​

Speaker: Rob Clarke, Co-Founder and CXO, Strala

Room:Octavius 9 - 11

Tuesday

Tue

9:35 am

June 18, 2019 9:35 am

Introductions

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Octavius 9 - 11

Tuesday

Tue

9:45 am

June 18, 2019 9:45 am

Break in the Exhibit Hall

Room:Octavius Ballroom

Tuesday

Tue

10:30 am

June 18, 2019 10:30 am

Success Plans: One-Page Frameworks for Marketing Measurement

Speaker: Mary Owusu, Vice President, Digital Strategy & Analytics, Mower

Room:Octavius 9 - 11

Tuesday

Tue

11:15 am

June 18, 2019 11:15 am

Best. Advice. Ever. A Conversation About You

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:Octavius 9 - 11

Tuesday

Tue

12:15 pm

June 18, 2019 12:15 pm

Digital Analytics Association Industry Lunch – Everyone Invited

Speakers: Marilee Yorchak, Executive Director, Digital Analytics Association Valerie Kroll, Optimization Director, Search Discovery Maigari Jinkiri, Chief Revenue Officer, NA, Ebiquity Kerry Hew, AE, Syntasa

Room:Octavius 9 - 11

Tuesday

Tue

1:30 pm

June 18, 2019 1:30 pm

Importance of Process

Speaker: Laura Patterson, President, VisionEdge Marketing

Room:Octavius 9 - 11

Tuesday

Tue

2:15 pm

June 18, 2019 2:15 pm

How to Build a Sustainable Tag Governance Framework

Speaker: Easton Morrow, Account Executive, ObservePoint

Room:Octavius 9 - 11

Tuesday

Tue

2:45 pm

June 18, 2019 2:45 pm

Profit from this Nonprofit Prophet

Speaker: Joe Miscavige, Director of Analytics, PBS

Room:Octavius 9 - 11

June 18, 2019 2:45 pm

Statistics – It’ll be OK

Speaker: Elea Feit, Assistant Professor of Marketing, Drexel University's LeBow College of Business

Room:Octavius 7

June 18, 2019 2:45 pm

The Brain Science Behind Great Customer Experiences

Speakers: Diana Lucaci, Founder & CEO, True Impact Ferdinand Ephrem, CTO, True Impact

Room:Octavius 13 & 14

Tuesday

Tue

4:15 pm

June 18, 2019 4:15 pm

The Four Horsemen of the Web Marketing Apocalypse

Speaker: Rand Fishkin, Founder, SparkToro

Room:Octavius 9 - 11

Tuesday

Tue

5:00 pm

June 18, 2019 5:00 pm

Networking Reception

Room:Octavius Ballroom

Tuesday

Tue

7:00 pm

June 18, 2019 7:00 pm

Dinner with Strangers

Room:Octavius Ballroom Foyer

June 19, 2019

Wednesday

Wed

8:00 am

June 19, 2019 8:00 am

Registration

Room:Octavius Ballroom Foyer

Wednesday

Wed

9:00 am

June 19, 2019 9:00 am

Conference Chair Welcome Back

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:Octavius 9 - 11

Wednesday

Wed

9:10 am

June 19, 2019 9:10 am

Closing the gap: turn insights into actions with Cognitive Decision Making

Speaker: Krishna Kallakuri, President, diwo – Loven Systems

Room:Octavius 9 - 11

Wednesday

Wed

9:30 am

June 19, 2019 9:30 am

The Executable Data Strategy

Speaker: John Lovett, Senior Director of Data Strategy, Search Discovery

Room:Octavius 9 - 11

Wednesday

Wed

10:00 am

June 19, 2019 10:00 am

Birds of a Feather – You Pick the Topic

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Octavius 9 - 11

Wednesday

Wed

10:45 am

June 19, 2019 10:45 am

Break in the Exhibit Hall

Room:Octavius Ballroom

Wednesday

Wed

11:30 am

June 19, 2019 11:30 am

Digital Analytics Roadmap from Idea to Impact

Speaker: Neil Moree, Director of Digital Analytics, LendingTree

Room:Octavius 9 - 11

June 19, 2019 11:30 am

What You Need to Know About You – Psychology for Success

Speaker: Michele Kiss, Senior Partner, Analytics Demystified

Room:Octavius 7

June 19, 2019 11:30 am

Entropy: Converting Data into Information

Speaker: Matt Gershoff, Cofounder, Conductrics

Room:Octavius 13 & 14

Wednesday

Wed

12:30 pm

June 19, 2019 12:30 pm

DAA Women in Analytics Lunch – Everyone Invited

Speaker: Valerie Kroll, Optimization Director, Search Discovery

Room:Octavius 9 - 11

Wednesday

Wed

1:30 pm

June 19, 2019 1:30 pm

Actionable Insights from Voice of Customer Analytics

Speaker: Jennifer Veesenmeyer, Head of Voice of Customer Analytics, Cigna

Room:Octavius 9 - 11

June 19, 2019 1:30 pm

Analyzing Analysts to Improve Process Efficiency

Speaker: Mariia Bocheva, Business Development Executive, OWOX

Room:Octavius 7

June 19, 2019 1:30 pm

Analysis of Competing Hypotheses

Speaker: Moe Kiss, Analytics Consultant and Digital Analytics Power Hour CoHost

Room:Octavius 13 & 14

Wednesday

Wed

2:20 pm

June 19, 2019 2:20 pm

Top-Secret Ninja Tricks

Speaker: Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios

Room:Octavius 9 - 11

June 19, 2019 2:20 pm

Mastering Your Data Pipeline to Measure Customer Communication

Speaker: Dan McGaw, Founder & CEO, EffinAmazing

Room:Octavius 7

June 19, 2019 2:20 pm

Data Science 101: One Analyst’s Journey

Speaker: Tim Wilson, Senior Director of Analytics, Search Discovery

Room:Octavius 13 & 14

Wednesday

Wed

3:00 pm

June 19, 2019 3:00 pm

Break in the Exhibit Hall

Room:Octavius Ballroom

Wednesday

Wed

3:30 pm

June 19, 2019 3:30 pm

Knock Knock. Who’s There? A.I.

Speaker: Yoram Bauman, The world's first and only stand-up economist

Room:Octavius 9 - 11

Wednesday

Wed

3:45 pm

June 19, 2019 3:45 pm

Learnings from the Analytics Frontier

Speaker: Gary Angel, CEO, Digital Mortar

Room:Octavius 9 - 11

Wednesday

Wed

4:30 pm

June 19, 2019 4:30 pm

Digital Analytics Power Hour LIVE

Speakers: Tim Wilson, Senior Director of Analytics, Search Discovery Moe Kiss, Analytics Consultant and Digital Analytics Power Hour CoHost Michael Helbling, Analytics Practice Lead, Search Discovery

Room:Octavius 9 - 11

Wednesday

Wed

5:15 pm

June 19, 2019 5:15 pm

Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:Octavius 9 - 11

June 20, 2019

Thursday

Thu

9:00 am

June 20, 2019 9:00 am

Visualization and Storytelling — The New Big Data Skill

Speaker: Lee Feinberg, Founder and President, DecisionViz

Room:Octavius 13 & 14

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