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Julie appreciates the complexity and volume of data out there, but recognizes it can be frustrating to decision makers. Her passion is taking complex ideas and boiling them down into something digestible. She uses her knowledge of analytics and optimization to help her clients across various industries find actionable solutions to their complex business questions. From the numbers to the stakeholders, she enjoys each step of the journey data must take to become a decision. Valerie is passionate about data, like really passionate about data, and leverages that enthusiasm to help stakeholders make smarter decisions and mitigate the inherent risk that comes with digital experimentation. As an Optimization Director at Search Discovery, she spends her days crafting evidence-based hypothesis libraries, utilizing advanced AI features in testing platforms, and creatively solving tough problems to ensure long-lasting business results. Prior to her current role, Valerie established and led the first Digital Analytics and Optimization programs at both UBS and the American Medical Association, and currently serves as the Chair of the DAA Board of Directors.