Valerie Kroll - Marketing Analytics Summit 2021

Valerie Kroll


Co-founder, Head of Delivery


facts and feelings


Valerie is passionate about data, like really passionate about data, and leverages that enthusiasm to help stakeholders make smarter decisions and mitigate the inherent risk that comes with digital experimentation. As an Optimization Director at Search Discovery, she spends her days crafting evidence-based hypothesis libraries, utilizing advanced AI features in testing platforms, and creatively solving tough problems to ensure long-lasting business results.

Prior to her current role, Valerie established and led the first Digital Analytics and Optimization programs at both UBS and the American Medical Association, and in 2014, her first year as a Digital Analyst, she was honored to be a finalist for the DAA “Rising Star” award. Always an active member of the digital analytics community, she currently serves as the President Elect of the DAA Board of Directors, and continues to provide new perspectives and insights on testing and optimization by frequently speaking on the digital analytics conference circuit and appearing on industry podcasts.

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