Agenda 2025 - Marketing Analytics Summit

Agenda
Marketing Analytics Summit 2025
Sheraton Phoenix Downtown Hotel, Phoenix, AZ

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All times are Mountain Standard Time (MST)

Tuesday, June 3, 2025

Tuesday

Tue

8:15 am

Tuesday, June 3, 2025 8:15 am

Keynote: Thinking Outside the AI Box. Beyond Automation to Imagination

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Tuesday

Tue

9:15 am

Tuesday, June 3, 2025 9:15 am

Introduction Exercise – Speed Networking

Tuesday

Tue

10:30 am

Tuesday, June 3, 2025 10:30 am

The Ideal Tech Stack for Bridging Marketing & Behavioral Analytics

Speaker: Josh Silverbauer, Head of Analytics, From the Future

Tuesday, June 3, 2025 10:30 am

From Reactive to Proactive: Streamlining Reporting

Speaker: Hassan Elbaytam, Sr. Analytics Specialist, Smith

Tuesday

Tue

11:10 am

Tuesday

Tue

11:45 am

Tuesday, June 3, 2025 11:45 am

Roundtable – Best. Advice. Ever.

Tuesday

Tue

2:10 pm

Tuesday, June 3, 2025 2:10 pm

Plotting the Next Best Action for your NBA Model

Speaker: Emma Warrillow, SVP, Research & Data Insights, Shift Paradigm

Tuesday, June 3, 2025 2:10 pm

MMM Defined

Speaker: Jim Gianoglio, Founder, Cauzle Analytics

Tuesday, June 3, 2025 3:10 pm

Mixed Media Modeling: Application and Adoption

Speaker: Jeff Strome, Group Lead of Data Science and Business Intelligence, Lewis Media Partners

Tuesday

Tue

3:50 pm

Tuesday, June 3, 2025 3:50 pm

Getting to Know You – MAS Interviews

Tuesday

Tue

4:20 pm

Tuesday, June 3, 2025 4:20 pm

Keynote: “I solemnly swear that I am up to no good.” Measure Slack, Live and in Person

Speakers: Lee Isensee, Sr. Director of Analytics, Enterprise, Adswerve, Inc. Michele Kiss, Senior Partner, Analytics Demystified

Tuesday

Tue

7:00 pm

Tuesday, June 3, 2025 7:00 pm

Dinner with Friends

Wednesday, June 4, 2025

Wednesday

Wed

8:40 am

Wednesday, June 4, 2025 8:40 am

Keynote: Marketing Attribution via ML at Microsoft

Speakers: Michele Garner, Senior Machine Learning Scientist, IDEAs Data Science, Microsoft Gorkem Yilmaz, Principal Data Science Manager, Microsoft

Wednesday

Wed

10:40 am

Wednesday, June 4, 2025 10:40 am

Data Engineers: The Hidden Force Driving Marketing Analytics

Speaker: Mayra Valdés Ibarra, Director of Data Engineering, Justia

Wednesday, June 4, 2025 10:40 am

Predictive Modeling in the Marketing Space

Speaker: Jayda Koland Jones, Founder & Principal Consultant, BDJ Strategy LLC

Wednesday

Wed

11:25 am

Wednesday, June 4, 2025 11:25 am

Connecting Content to Segments via Metadata

Speaker: Lisa Brown, Specialist Master (Product Owner), Deloitte

Wednesday, June 4, 2025 11:25 am

Empowering Analytics: Building Confidence Through Education

Speaker: Anil Batra, Managing Partner, Optizent

Wednesday

Wed

1:00 pm

Wednesday, June 4, 2025 1:00 pm

Keynote: Export, Upload & Prompt: AI Insights from Your Analytics

Speaker: Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios

Wednesday

Wed

1:40 pm

Wednesday, June 4, 2025 1:40 pm

The Lifecycle of a Data Point

Speaker: Elizabeth Miller, Founder | Chief Data & Operations Consultant, Bancroft Digital

Wednesday, June 4, 2025 1:40 pm

Adding Audio to Your Data Storytelling Visuals

Speaker: Chalsea-Blaze Chen, Expert in Digital Analytics & Brand Marketing

Wednesday

Wed

3:15 pm

Wednesday, June 4, 2025 3:15 pm

Keynote: Applied Machine Learning for Data Science Practitioners

Speaker: Vidya Subramanian, Data Science Leader and Author

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