Manager, Data Strategy
Barb is Manager, Data Strategy at Publicis Sapient working with clients undergoing a data-driven transformation (DDT) across the globe. She helps to accelerate and drive the DDT strategy working in partnership with Digital directors, client teams, and practice capability. Previously, her role as a Sr. Analytics Consultant at InfoTrust, LLC, included client management, implementations of Google Analytics and/or Adobe Analytics, auditing and troubleshooting existing configurations, reporting, dashboards and education to improve clients’ digital marketing initiatives. Prior to joining InfoTrust, Barb’s career focused on the financial services industry.
Barb is a “holistic marketing powerhouse” with a strong track record of managing complex functional web and CRM integrations, marketing campaigns, email campaigns, multimedia and social media projects for financial customers. Barb holds a BA in Industrial and Organizational Psychology from DePaul University and an MBA in International Business from Roosevelt University.
She has completed several industry certifications including Google Cloud Platform BigQuery Specialization, Google Analytics Individual Qualification, Springboard Digital Marketing Certification and Google Ads certification. In her spare time, she volunteers on the Women in Analytics Steering Committee, is a Chicago Chapter Leader for the Digital Analytics Association and loves to take walks by the lake with her pit-bull Snoop.