Lifetime Association Partner

The DAA is a not-for-profit, volunteer-powered association whose mission is advancing the use of data to understand and improve the digital world through professional development and community. Its vision is to create a better digital world through data. The organization has 5,000 members around the world, representing a broad spectrum of expertise.

Diamond Sponsors

diwo is a unique cognitive decision-making platform developed by Loven Systems that reveals hidden business opportunities in real-time and empowers business users to act on them. 

More than a continuous business optimization engine identifying and quantifying time-sensitive business scenarios, its intuitive interface offers guidance by providing flexible strategies to act on those opportunities. With its advanced artificial intelligence capabilities, diwo guides the user through natural conversation and allows decision-makers to explore by tweaking certain decision levers to see impact in real-time.

diwo ushers in a new paradigm of opportunity-driven enterprise, one that enables entire organizations to shape their future today.

Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Voice Marketing Cloud, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. Marketers can put this data to work directly in the Voice Marketing Cloud by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Morgan Stanley Alternative Investment Partners, Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures, and Stepstone.

Gold Sponsors

Cardinal Path is an award-winning data & marketing analytics firm that helps marketers to win in the digital economy. The world’s leading brands look to Cardinal Path to understand, evaluate, and navigate the complex marketing technology landscape and stand up a MarTech stack that works for their unique business. As the go-to for Google and Adobe Analytics, Cardinal Path enables you to tap the power of data to create demonstrable business value.

ObservePoint helps data-informed companies trust their data and better serve their customers by automatically monitoring and validating analytics and marketing tags on all digital properties. ObservePoint pioneered automated web analytics auditing and audits millions of pages every month to report data loss, inflation, and leakage to web analytics managers and stakeholders. With ObservePoint, you can govern your data with efficiency, confidence and accuracy.

Looker is a new kind of analytics platform. 

From Amazon and Sony to Cigna and Lyft, more than 1,400 of today’s brightest industry-leaders rely on Looker to drive their business forward. 
Looker allows everyone to easily access, analyze and share the fresh data needed to make informed decisions, from a single source of truth. Now anyone can create custom dashboards and beautiful, dynamic charts to inform and enable teams to keep asking. 

So, say goodbye to data chaos. The data bottleneck is dead. 
Data is changing the way we work today. 
Looker is changing the way we work with data. 

Silver Sponsors

MapD is the extreme analytics platform, used in business and government to find insights in data beyond the limits of mainstream analytics tools. The MapD platform delivers zero-latency querying and visual exploration of big data, dramatically accelerating operational analytics; data science; and geospatial analytics. Originating from research at MIT, MapD is a technology breakthrough, harnessing the massive parallel computing of GPUs for data analytics. MapD Technologies Inc. is headquartered in San Francisco, and the platform is available globally via open source and enterprise license options.

It shouldn’t take a degree in data science to pull actionable insights from your analytics platform. At Siteimprove, we have built our analytics platform to save you time on manual reporting, while providing meaningful data you can put to use right away. With Siteimprove Analytics, you’ll be able to:

Pull meaningful data on key metrics

Understand and measure each stage of your marketing funnel

See how your customers navigate your website with behavior maps

Track user journeys

Capture real time user feedback

And more!

Explore Siteimprove's other capabilities to learn how you can boost accessibility, SEO, and content quality.

TMMData provides digital marketing teams the most comprehensive platform for enterprise marketing campaign management through its self-service data integration, preparation, and management platform. TMMData drives next-level results with tools to centralize and scale campaign tracking setup, standardize cross-channel taxonomy, avoid data gaps with post-classification processes, and automate direct imports to analytics and BI tools.

The TMMData Foundation Platform combines the power and functionality of an enterprise-grade resource with an intuitive interface to enable seamless access to clean, blended data, enabling informed decision-making across the organization.

Pre-built connectors make it easy to integrate enterprise database systems and big data with cloud applications like Salesforce, Facebook, and SAP. Clean, aggregated data can be loaded directly into popular analytics and visualization platforms like Adobe Analytics, Tableau, and Microsoft Power BI.

TMMData powers the data supply chains of clients like Comcast, Accenture, FedEx, Royal Caribbean, Blue Cross Blue Shield, Penn State, and others.

Tracking First helps digital marketers continually improve the outcomes of their marketing campaigns by enabling them to make better campaign decisions from trusted data.

Marketers use Tracking First to set up their tracking properly by defining and standardizing metadata across the enterprise. Digital marketers then create and confirm campaigns using Tracking First’s automated pre-flight checklist to ensure results will be clear and actionable.

Tracking First collects data from various systems across an enterprise and presents a unified view, in real time, for easier analysis and optimization. More than 3,500 brands use Tracking First to generate trusted campaign analytics.

UCI Division of Continuing Education presents a Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the DAA. To receive the certificate, students complete four online courses required for the UBC/DAA Award of Achievement in Digital Analytics and five units of coursework from among the UCI DCE electives. For more information on this as well as 60 additional certificates,  please visit ce.uci.edu.

Media Partners

AMA Las Vegas - The local Las Vegas chapter of the American Marketing Association. 

The CDP Institute provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, and a directory of industry vendors.

SEO Review Tools offers a wide range of specialized free SEO tools for: Developers, SEO Consultants, Webmasters, Copywriters and Online marketers.

To provide you with the best possible results, SEO Review Tools partners with SEMrush, Ahrefs and MOZ.    

All tools are free, easy to use, accurate and designed to give you actionable insights. These quality tools rapidly grown our user-base, to 30K+ registered members and an average tool rating of 9.3 out of 10.

TechEvents.online: Watch your next tech conference online.Never miss another Tech Conference. We host videos from 1000+ leading Tech Conferences about Saas, Big Data, Lean UX, Virtual Reality, AI and many more topics.Select your favorite tech conference, speaker or topic, watch it online and boost your expertise.