MARKETING ANALYTICS SUMMIT I LAS VEGAS I JUNE 19-22

Marketing Analytics Summit 2023
The Conference for Digital Analytics Trailblazers

Red Rock Casino Resort and Spa, Las Vegas, June 19 - 22, 2023

We have gathered a remarkable collection of marketing analytics speakers from Microsoft, Disney, Mint Mobile,
Johnson & Johnson, Publicis Sapient, Shopify, Amazon, Novartis, Home Depot, the Digital Analytics Association, and more!

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NEXT.LEVEL.ANALYTICS

Where digital analytics trailblazers and marketing professionals master marketing data to create an impact!

• Sharing marketing analytics wisdom since 2002
• Accelerator of 20,000 careers
• Launchpad of 100 start-ups
• Origin of the Digital Analytics Association
• Home to 1,500 speakers
• 85 conferences in 20 cities around the World

MARKETING ANALYTICS SUMMIT IN NUMBERS

Our 22-year conference history in sharing marketing analytics wisdom

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Keynote Speakers

Wednesday, June 21, 2023
Keynote: The Well-Rounded Analyst

Keynote: The Well-Rounded Analyst

Date:

Wednesday, June 21, 2023

Time:

1:00 pm

Summary:

Digital analytics is so wonderfully granular and revealing! But it’s not the whole story. Yes, there’s a lot of ground to cover from campaign analysis through web analytics, email, and social media to testing. But there are other types of metrics to fold into your analysis that can stretch your brainpan and help you arrive at insights that are even more informed. Jessica maps the landscape of metrics including qualitative/attitudinal research, marketplace research, mix modeling, Business Intelligence, competitive research, customer lifetime value, etc., and offers hard-won lessons about how to broaden your horizons. Her two-decades of experience show how to deepen your conversations with business partners and become even more valuable to your organization.

Wednesday, June 21, 2023
Keynote: Measuring the Success of Your Experimentation Program

Keynote: Measuring the Success of Your Experimentation Program

Date:

Wednesday, June 21, 2023

Time:

9:10 am

Summary:

Experimentation & CRO have held the crown for the most used buzz words in digital marketing for almost a decade now. Now that we all feel a bit more comfortable talking about experiments, starting up programs , and evaluating platforms, it’s time to align reality and future state to a practical North Star. It’s time to understand data, not just be enthusiast about it. Kenya dives into prerequisites for the robust programs that we all seek to support optimization, personalization, ML, AI, and experimentation.

Tuesday, June 20, 2023
Keynote: Confirming the Value of Analytics

Keynote: Confirming the Value of Analytics

Date:

Tuesday, June 20, 2023

Time:

4:40 pm

Summary:

Capturing, cleaning, compiling, and considering data to provide the best insights does not directly translate to solid business decisions. So, how do you determine the value of all the analytics team’s work? How do you connect the effort to the outcome? June describes the creation, delivery, and value of the analytics quarterly reports that go up the chain to where they appraise the headcount, set the strategy, and determine the budgets. These are the highlights and lowlights of reporting on analytics recommendation highlights and lowlights.

Tuesday, June 20, 2023
Keynote: Why the Last Mile is All About the First Mile

Speakers:

Anna Smolina

Keynote: Why the Last Mile is All About the First Mile

Date:

Tuesday, June 20, 2023

Time:

1:30 pm

Summary:

You spend weeks delivering an algorithm, an analysis, or a dashboard only to discover that no one is using it. Not the stakeholders that applied so much pressure, not your peers, not even yourself. We are trained to get to the bottom of difficult issues every day, but how do we create an impact? Anna discusses what last mile analytics are and why they so rarely work. Learn how to assess the impact before getting started, optimize the scope, negotiate with stakeholders, establish appropriate ownership and governance, and organize your teams. This is how we solve business problems and not create new ones.

Tuesday, June 20, 2023
Keynote: Fostering Analytics Team Loyalty

Keynote: Fostering Analytics Team Loyalty

Date:

Tuesday, June 20, 2023

Time:

8:40 am

Summary:

Retention matters when it comes to phone subscribers (Verizon), streaming service subscribers (Disney), and analytics team members (all of us). Josephine shares how she learned to be a valuable team player, foster loyalty in others, and fruitfully partner with stakeholders. Understanding data sources, tools, and processes are table stakes; now it’s time to up your game on the people side of the equation from partnering with data engineers, to gaining executive trust, and building a strong team. These are the new metrics for measuring success in analytics.

The Venue

Red Rock Casino Resort & Spa

Address
11011 W Charleston Boulevard
Las Vegas, NV 89135, US
Reservation Number : 866-767-7773

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