Reporting Squirrels spend 75% or more of their time in data production activities…. Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights… Reporting Squirrel work has a minor incremental impact on a company’s bottom-line, and rarely justifies the investment in analytics tools, people, consulting, and processes. An Analysis Ninjas’ work does.

              – Avinash Kaushik, 2014

It’s time to move up from contributing a minor impact to being a trusted member of the team.

What we’ll cover

•               Fostering Data Literacy – they can’t want what they don’t understand
•               Follow the Money – it’s all about income, expenses, and bonuses
•               Understanding their Needs – providing advice rather than reports
•               Watch Your Language – speaking Business instead of Statistics
•               Being Proactive – having the courage to stick your neck out

This is very much a workshop situation. Yes, there are some slides to walk through but this will be a working session to talk about your situation. Come prepared to create your own To Do list and walk away with the confidence to help your stakeholders succeed.

Instructor

Jim Sterne, Founder, Marketing Analytics Summit

Jim Sterne sold business computers to companies that had never owned one in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on analytics strategy planning at Data Driven Leaders Studio as well as teaching the ins and outs of Machine Learning and Generative AI. He has taught courses for the American Marketing Association, Coursera, LinkedIn Learning, and thousands of digital analysts at his Marketing Analytics Summit.