Half Day Workshop: 8:30am – 12:30pm

Google’s recent announcement that the new Google Analytics 4 properties (GA4) are the new standard moving forward means a complete change to everything you used to know about GA; a new UI, a new data model, and new features.

In this workshop, Charles teaches you everything you need to know about getting started with GA4 by providing you real, hands-on experience that you can immediately take back to your own business.

Introduction to Google Analytics 4

• How it is different than Universal Analytics (GA3)
• Walk-through of UI
• Overview of New Features (BigQuery, Funnels, Pathing, etc.)
• Attendees will get hands-on experience with:
• Implementing GA4 with Google Tag Manager
• Enhanced Measurement (and how to customize)
• Audiences and audience triggers
• Create/Modify events features
• Conversions