Bio:

Jim Gianoglio is the founder of Cauzle Analytics, a consultancy with a singular passion for unraveling the enigmatic world of marketing mix modeling. He is at the forefront of the industry, collaborating closely with a diverse range of clients to quantifiably demonstrate the impact of marketing efforts. With more than 15 years as a trusted consultant in the digital and marketing analytics realm, Jim brings a wealth of expertise to the table. As a leader in the marketing measurement space, he shares his knowledge freely through his MMM Hub newsletter and Slack group, and as a co-host of the Measure Up podcast.