We all focus data narratives on what is known from the data. This practice is a key baseline for success but too often, we ignore what we don’t know and how that can inform the narrative. Whether it is cookie-based measurement omitting iPhone users, look back windows that are too short for a buying cycle, or needed data that was never captured, Zamira and Brianna discuss how to change your approach to data stories to catch these blind spots … and what to do when you find them.