Starting in March 2011, a web analytics group that jokingly called itself “Team Evil Forces” spent four years trying different ways to communicate in a less public way than Twitter. They eventually settled on Slack that had over 100 people in January 2015. Today, there are roughly 25,000 digital analytics denizens asking questions, helping each other out, and being the gravitational center of the digital analytics community. Today, we honor Lee and Michele for their dedication to the industry.